Fantasy Life developer Brownie Brown changed its name to “1-UP Studio” and underwent a restructure back in February. Now that the process is complete, the company’s new website is open for business.
A greeting message on the site reads:
“On February 2nd, 2013, our company changed its name to 1-UP Studio Inc. from Brown Brown Inc.
Our office moved from Kichijoji to Iidabashi [within Tokyo] and we have been given a fresh start in a new environment.
We, as a staff, would like to work diligently together to develop software that will satisfy our customers.”
There’s also a worthwhile corporate philosophy note on the site:
“I expect that any person familiar with video games will know of the term ’1-UP’.
It is a term often used to describe the moment the character, being controlled by the player, increases its lives.
The positive images implied by the word ‘increase’ is thus bestowed on our company.
I would like to grow this company into one that steadily builds up its accomplishments step by step.
Mr. Gen Kadoi, Representative Director
1-UP Studio Inc.”
1-UP Studio is a wholly-owned Nintendo studio. Current staff count stands at 18, which seems to be down from Brownie Brown’s last known figure of 32.