Capcom on sales of Okami, Zack & Wiki
February 15th, 2009 Posted in News, Posted by Valay, Wii“It [Zack & Wiki] did not sell 500K units or anywhere near it. To the best of my knowledge, the 300K figure quoted by IR included European orders from Nintendo who published the title on our behalf in that territory. Nor did it do the volume it did do at anywhere near frontline pricing (in the US anyway). And what you think was a cheap game to make, wasn’t. Great games almost never are. Lastly, Okami Wii is not on track to outsell the PS2 version. The worldwide Okami Wii number might get to the US Okami PS2 number at some point though…
I will say that the Japan VG chart number appears to be pulled straight from Media Create… which is fairly accurate. Japan’s $2M TV campaign for the title in just that territory (e.g. better marketing) did not move the bar. We could have spent more, sold more, but due to that increased spending generated less profit (more loss). Look at publicly listed publisher financials. Industry standard is a variable marketing spend of between 9-12% of forecasted gross sales. We spend at similar levels (and sometimes above that) on every title we do, in every territory we operate in, including on Z&W…
Okami has been moderately successful… due in no small part to the quality of the game and the fact that it was cost effectively produced with managed scope.” – Christian Svensson, Corporate Officer/VP of Strategic Planning & Business Development
I’m glad that – at the very least – Okami “has been moderately successful.” At the same time, I’m very disappointed that the game hasn’t performed better. I could go on and on about how great I think the game is. The same goes for Zack & Wiki!
- LTD Capcom sales data (NPD) – Okami, Zack & Wiki, Resident Evil Published on: February 10, 2009
- Capcom talks Okami Wii sales Published on: November 19, 2008
- Capcom still not encouraged about a Zack and Wiki sequel Published on: September 3, 2008
- Zack & Wiki sequel doesn’t seem to be in the cards Published on: June 23, 2008
- Zack and Wiki delayed for Europe Published on: November 11, 2007

10 Responses to “Capcom on sales of Okami, Zack & Wiki”
By codemule on Feb 16, 2009
How about a link to the original thread? I’m sure there’s more details there.
By codemule on Feb 16, 2009
Original link is here (I read the unity forums and saw this three weeks ago).
http://www.capcom-unity.com/ask_capcom/go/thread/view/7371/13078821/Zack__Wiki_didnt_make_money&msg=The%20thread%20has%20been%20edited.&sdb=1
By Valay on Feb 16, 2009
Yep, that’s the original link.
By Raul on Feb 28, 2009
This is why it was a HUGE Mistake to brign Fatal Frame to the Wii, cause It’s a known fact that Wii owners just like crappy games and tech demos(like Wii Play), please just keep the good games on real consoles, bring Fatal Frame and Dragon Quest to PS3
By Untamo on Mar 1, 2009
“This is why it was a HUGE Mistake to brign Fatal Frame to the Wii, cause It’s a known fact that Wii owners just like crappy games and tech demos(like Wii Play), please just keep the good games on real consoles, bring Fatal Frame and Dragon Quest to PS3″
Fatal Frame is only a niche series and has never sold well. FF1-FF3 on PS2 didn’t sell any better than FF4 has on Wii. Heck, those sold even worse.
And Z&W is point&click game which is almost a dead genre. And it has a childish look which PS3 owners hate. PS3 owners would have ignored it totally because of that and it wouldn’t have sold even 100k on PS3.
By Tenko on Mar 1, 2009
“Dragon Quest to PS3″ hahahahahahahahahahaha
No matter what system this game is on, in Japan it will sell over a million first day and will probably sell better on wii because their are more wii’s in japan
By Rhytenow on Mar 15, 2009
This makes me sad, it was such a good game but I think it was marketed wrong