Nintendo thinks Chinatown Wars sales will grow over time, says the title is important

Even though Grand Theft Auto: Chinatown Wars has gotten off to an admittedly slow start, Nintendo has indicated that the company has faith in the game. Nintendo’s Denise Kaigler believes that the sales of the game will continue to grow over time while Steve Singer expressed that Chinatown Wars is an important title in terms of strategy.

“I think strategically, this is a very important game because it helps send the message that great M-rated content can come to the platform and will find a home. I think all it’s going to take is time.” – Steve Singer, vice president of licensing/third party relations for Nintendo of America

“Remember that many games for Nintendo DS have a nontraditional sales pattern. The trend is toward ‘evergreen’ games that sell well over an extended period of time instead of in a one-month spike. Call of Duty 4: Modern Warfare for Nintendo DS is a good example. In its first month (November 2007), it sold only 36,000. To date, it has sold through nearly 500,000. Grand Theft Auto: Chinatown Wars is a great game that has received tremendous reviews. We expect that with continued backing, it will follow the same long-tail/evergreen sales route that other top sellers have taken.” – Denise Kaigler, Nintendo of America’s vice president of corporate affairs

Source 1, Source 2

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