Kingdom Hearts 358/2 Days preorders “are already way in excess of a typical DS product” in the UK

“Kingdom Hearts has always been incredibly popular. As the first new release into the franchise for three years, pre-orders are already way in excess of typical DS product. The strength of the brand, quality of the product and the perfect timing in the approach to Christmas all set Kingdom Hearts up as a star performer for retail over the peak period.” – UK sales director Doug Bone

Square Enix also says that there are plans for online advertising…

“We’ll also run a series of carefully targeted promotions toward the late tween and early teen audiences. Our online advertising on launch will feature various takeovers and rich media video on a range of gaming and kids websites.” – Square Enix senior product manager Adrian Arnese.

Source

• Kingdom Hearts 358/2 Days dated for PAL territories
Published on: August 4, 2009
• Kingdom Hearts 358/2 Days coming to North America Fall 2009
Published on: May 29, 2009
• Kingdom Hearts 358/2 Days available across PAL territories in Autumn
Published on: May 28, 2009
• Kingdom Hearts 358/2 Days confirmed for North America
Published on: December 2, 2008
• Square Enix’s DKΣ3713 event – Kingdom Hearts 385/2 Days to be playable
Published on: June 18, 2008