Nintendo pleased with response to Wii price cut

“The consumer response has been very strong to the price reduction. There are literally millions of consumers out there who want a Wii and had been on the sidelines. They’d been waiting for that little nudge to go out and pick it up – the price decline, the sampling, the launching of key software like Wii Fit Plus – we believe it’s what’s pushing them over the edge to get into the category.”

Naturally, Reggie wouldn’t share any sales figures, although he does indeed seem pleased. I’m actually a little more interested in how the Japanese market will respond the price cut since the console has been in quite a slump over the last few weeks. If I remember correctly, the DS Lite recently outsold the Wii according to Media Create data.

Source

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