Photos and Captions from the New Super Mario Bros. Wii Launch Event at the Nintendo World store

Eager fans of all ages flock to the Nintendo World store in New York on Nov. 14, 2009, to be among the first to experience the New Super Mario Bros. Wii game, the highly anticipated title that lets up to four people play together for the first time in the beloved franchise’s history. New Super Mario Bros. Wii launches on Nov. 15, 2009, for the Wii console.

Eager fans of all ages flock to the Nintendo World store in New York on Nov. 14, 2009, to be among the first to experience the New Super Mario Bros. Wii game, the highly anticipated title that lets up to four people play together for the first time in the beloved franchise’s history. New Super Mario Bros. Wii launches on Nov. 15, 2009, for the Wii console.

Consumers play the New Super Mario Bros. Wii game at the Nintendo World store in New York on Nov. 14, 2009. New Super Mario Bros. Wii, the highly anticipated next chapter of the beloved Super Mario Bros. series, launches on Nov. 15, 2009.

Consumers play the New Super Mario Bros. Wii game at the Nintendo World store in New York on Nov. 14, 2009. New Super Mario Bros. Wii, the highly anticipated next chapter of the beloved Super Mario Bros. series, launches on Nov. 15, 2009.

Consumers view Super Mario Bros. memorabilia in a one of a kind museum hosted by Nintendo at an event celebrating the launch of the New Super Mario Bros. Wii game at the Nintendo World store in New York on Nov. 14, 2009. New Super Mario Bros. Wii, the highly anticipated next chapter of the beloved Super Mario Bros. series, launches on Nov. 15, 2009.

Brothers Joshua B., left, and Nathan dress as their favorite Nintendo characters to celebrate the launch of the New Super Mario Bros. Wii game at an event held at the Nintendo World store in New York. The highly anticipated title, which lets up to four people play together for the first time in the beloved series? history, launches on Nov. 15, 2009, for the Wii console.

Devoted fans pose with Mario to celebrate the launch of the New Super Mario Bros. Wii game at an event held at the Nintendo World store in New Yor. The highly anticipated title, which lets up to four people play together for the first time in the beloved series? history, launches on Nov. 15, 2009, for the Wii console.

Fans compete in a New Super Mario Bros. Wii tournament to determine the grand-prize winner at the Nintendo World store in New York on Nov. 14, 2009. Justin V. of New York went on to stake his claim as the ultimate winner, edging out other contestants. The hotly anticipated New Super Mario Bros. Wii video game will be released on Nov. 15, 2009.

Justin V., from New York, celebrates after winning the New Super Mario Bros. Wii tournament at the Nintendo World store in New York on Nov. 14, 2009. The hotly anticipated New Super Mario Bros. Wii video game will be released on Nov. 15, 2009.

Kit Ellis, Nintendo of America’s manager of public relations, congratulates Justin V., from New York, for winning a New Super Mario Bros. Wii gameplay tournament at the Nintendo World store in New York, on Saturday, Nov. 14, 2009. Justin bested more than 100 opponents in a tournament that gave fans the chance to experience the highly anticipated game before it hits store shelves. New Super Mario Bros. Wii launches Nov. 15, 2009, for the Wii console.

Eager fans of all ages flock to the Nintendo World store in New York on Nov. 14, 2009, to be among the first to experience the New Super Mario Bros. Wii game, the highly anticipated title that lets up to four people play together for the first time in the beloved franchise’s history. New Super Mario Bros. Wii launches on Nov. 15, 2009, for the Wii console.

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