Nintendo doesn’t want to tease fans with their games over a long period of time, Reggie talks about Spirit Track’s NA boxart
November 16th, 2009 Posted in General Nintendo, News, Posted by ValayThis information comes from Nintendo of America president Reggie Fils-Aime…
“We believe that to tease fans over an extended period of time really doesn’t do the gamer just service. So, we have always been mindful of: When’s the launch date? When’s the right time to share information? How do we break information? In particular, with this game, given the Zelda dynamic — which you find out about right at the start of the game — we really wanted to keep that secret and have it be a big reveal. That is something very new and very different in a Zelda game, [having] Princess Zelda essentially playing along with you. That’s essentially what drove the strategy for how we reveal the information, when do we reveal the information and the fact that it had to be fairly late.”
“We just thought the package art we developed with [Nintendo's Japanese headquarters office] NCL that highlights the train and highlights the Phantom… was a great representation of the game. Not at all [it doesn’t mean North American gamers want a darker Link.”
- The Legend of Zelda: Spirit Tracks PAL boxart Published on: October 27, 2009
- Secrets, track upgrades, and more in Spirit Tracks Published on:
- The Legend of Zelda: Spirit Tracks boxart/art Published on: September 15, 2009
- Nintendo reveals Zelda: Spirit Tracks launch date, release schedule, more Published on:
- Nintendo shares tiny tidbit about Spirit Tracks Published on: May 7, 2009

4 Responses to “Nintendo doesn’t want to tease fans with their games over a long period of time, Reggie talks about Spirit Track’s NA boxart”
By bob on Nov 16, 2009
i hate how quiet they are sometimes
By JoshZTP2 on Nov 16, 2009
Well I always appreciated Nintendo for their secrecy & the way they develop games!
But why oh why can’t we just get more info about Zelda Wii… when we clearly have to wait until 2010 or 2011?!!! :’(
And I have nothing against the NA boxart of Zelda Spirit Tracks; but I already printed out the prettier EU artwork (with Zelda on the train), to use as an alternative & insert for when I get the game!
By Thomas N on Nov 16, 2009
So this is Nintendo of America’s rationale for having Spirit Track’s boxart different from the Japanese and European version. The purpose was to conceal the fact that Princess Zelda has a major role in this game.
By L.A.C. on Nov 17, 2009
I think is best if they keep games in secrecy until the game if far in development. I mean, look at LoZ:ST and NSMBWii. Both were announced earlier this year and both were already coming later this year. Not to mention SMG2, which is already finishing it’s development.
About LoZ:ST… There goes my dream of playing at Zelda or at least having her assissting Link big time in a console game.
At least now with Spirit Tracks, I doubt they’ll repeat the idea on Zelda Wii.