Ubisoft not finding much success with latest Wii games

November 30th, 2009 Posted in News, Posted by Valay, Wii

In Ubisoft’s first-half 2009-20 results release, the company commented on the sales of their Wii products. While Ubisoft launched a number of different products such as Rabbids Go Home, Shaun White Snowboarding: World Stage, they have yet to achieve substantial success on the platform. Here’s what Yves Guillemot, Chief Executive Officer, had to say…

“First week sales of Assassin’s Creed II, up 32%, with positive initial indications for the second week, combined with an overwhelmingly warm reception from gamers, validates our strategy of developing bigger franchises. Based on this initial data, Assassin’s Creed 2 looks well positioned to outstrip targets while our Wii games have got off to a more contrasted start in a less predictable market. Finally, sales of James Cameron’s Avatar : The Game should benefit from the launch of the movie which is expected to be the biggest blockbuster of this holiday season.”

You can read the full press release below:

Paris, November 30, 2009 – Today, Ubisoft released its results for the six months ended September 30, 2009.

Key financial data

In E millions

H1 2009-10

%

H1 2008-09

%
Sales 166.0 344.5
Gross profit* 69.1 41.6% 199.6 57.9%
R&D expenses* (48.3) 29.1% (62.8) 18.2%
Selling expenses (65.4) 39.4% (75.9) 22.0%
General and administrative expenses (33.1) 19.9% (28.0) 8.1%
SG&A expenses* (98.5) 59.3% (103.9) 30.2%
Current operating income/(loss)2 (77.7) (46.8)% 33.0 9.6%
Net income/(loss) (52.0) (31.3)% 24.0 7.0%
Diluted earnings/(loss) per share (in E)** (0.54) 0.24
Diluted earnings/(loss) per share before non-recurring items and stock-based compensation (in E)** (0.48) 0.27
Cash flows from R&D investments *** 169.7 157.3
Net cash/(debt) (67.3) 72.3

* Supply chain costs that were previously included in SG&A expenses are now classified in gross profit. Costs related to Hybride that were previously included in SG&A expenses are now classified in R&D expenses.

** After the November 14, 2008 two-for-one stock split

*** Including royalties but excluding future commitments and stock-based compensation.

Yves Guillemot, Chief Executive Officer, stated “First week sales of Assassin’s Creed II, up 32%, with positive initial indications for the second week, combined with an overwhelmingly warm reception from gamers, validates our strategy of developing bigger franchises. Based on this initial data, Assassin’s Creed 2 looks well positioned to outstrip targets while our Wii games have got off to a more contrasted start in a less predictable market. Finally, sales of James Cameron’s Avatar : The Game should benefit from the launch of the movie which is expected to be the biggest blockbuster of this holiday season.”

Main income statement items

Sales for the first six months of 2009-10 came to E166.0 million.

Due to the sharp drop in sales and the significant sales promotions on back-catalog games, gross profit was down sharply on the first half of 2008-09, both in absolute value terms, at E69.1 million versus E199.6 million, and as a percentage of sales, representing 41.6% compared to 57.9%. Gross profit on games launched during the first six months of 2009-10 was higher than in the equivalent prior-year period whereas back catalog titles – which normally generate a gross profit – turned in a negative gross margin.

Ubisoft reported a E77.7 million current operating loss before stock-based compensation, in line with the previously announced guidance of E80.0 million, compared with current operating income of E33.0 million in the first half of 2008-09.

This current operating loss figure reflects the following combined factors:

A E130.5 million decrease in gross profit.

A E14.5 million reduction in R&D expenses due to a smaller number of games launches. Total R&D expenses came to E48.3 million, representing 29.1% of sales, versus E62.8 million (18.2% of sales) in the same period of 2008-09.

A E5.4 million contraction in SG&A expenses, which stood at E98.5 million (59.3% of sales) against E103.9 million (30.2% of sales) in first-half 2008-09.

− Variable marketing expenses decreased in absolute value terms to E41.9 million (25.2% of sales) from E51.9 million (15.1%).

− Structure costs rose to E56.6 million (34.1% of sales) from E52.0 million (15.1%), reflecting higher IT expenses and an increase in the number of sales and administrative staff.

Ubisoft recorded an operating loss of E83.0 million for the first six months of 2009-10 compared with operating income of E24.7 million one year prior. The first-half 2009-10 figure includes stock-based compensation amounting to E5.3 million (versus E8.1 million in the corresponding prior-year prior).

Net financial income came to E6.6 million (versus E11.9 million in first-half 2008-09), breaking down as follows:

E0.0 million in financial income compared with E1.6 million in first-half 2008-09.

E6.6 million in foreign exchange gains against E1.7 million.

As a reminder, in first-half 2008-09, Ubisoft recorded an E8.5 million gain resulting from Calyon’s sale of its remaining Ubisoft shares.

Ubisoft ended the period with a E52.0 million net loss, representing a diluted loss per share[3] of E0.54, compared with net income of E24.0 million (representing diluted earnings per share3 of E0.24) in the first six months of 2008-09.

Excluding non-recurring items (i.e. the Equity Swap) and before stock-based compensation, the net loss figure would have amounted to E46.5 million, representing a diluted loss per share3 of E0.48, versus net income of E26.3 million and earnings per share3 of E0.27 for first-half 2008-09.

Main cash flow statement and balance sheet items

Cash flows from operating activities came to a negative E212.9 million (versus a negative E68.9 million in first-half 2008-09), reflecting cash flow from operations* amounting to a negative E139.4 million (compared with a negative E52.6 million) and a E73.5 million increase in working capital requirement (against a E16.3 million increase in the first six months of 2008-09). As a reminder, in first-half 2008-09, the Group’s working capital requirement was improved by the E59.3 million positive impact of the sale of Ubisoft shares held in connection with the Equity Swap.

At September 30, 2009, net debt stood at E67.3 million (compared with a net cash position of E72.2 million one year earlier). The change from the net cash position of E154.2 million at March 31, 2009 primarily reflects:

­ The above-mentioned E212.9 million net cash outflow from operating activities.

­ E9.5 million in purchases of tangible and intangible assets.

­ Proceeds from the issue of capital amounting to E4.2 million following employee rights issues and the exercise of stock options.

­ A negative E2.9 million effect from exchange rate fluctuations.

* Cash flows from operations includes future commitments on external development contracts and licenses which have no impact on cash flow generation and which decreased by E14.6 million. In the “Cash flow statement for comparison with other industry players”, “Costs of internal development and license development”, which amounted to E148.4 million, were reduced by this difference of E14.6 million. Before this adjustment, “Costs of internal development and license development” amounted to E163.0 million.

2009-10 targets confirmed

Ubisoft confirms its previously announced targets for 2009-10, namely:

­ Third-quarter sales of around E540 million.

­ Full-year sales of approximately E1,040 million and current operating income before stock-based compensation representing at least 7% of sales.

Source 1, Source 2


  1. 18 Responses to “Ubisoft not finding much success with latest Wii games”

  2. By opiumx on Nov 30, 2009

    If they want good wii sales, they need to create games on par with mario galaxy and zelda. Avatar is not one of them I assure you. I played it for 20 minutes and it made me sick.

    Assasins Creed II is a great game, why cant they make games like that for wii? Screw the graphics, make a killer action adventure game already. Maybe red steel 2 will be awesome (they should have released that this year….).

  3. By bob on Nov 30, 2009

    i got a feeling that avatar is gonna be bad like opiumx said

  4. By opiumx on Nov 30, 2009

    The only thing I liked about avatar, is it asked me if I was going to use motion plus or the balance board, I was so happy, plugged in the motion plus, and started the game.

    Im not even sure the game made use of it tho, it had motion movements to make special sneak attacks, and it was repetitive and stupid, waggle would have been fine. Thats just me tho, I only played it 20 minutes.

  5. By umb on Nov 30, 2009

    OK. Assassin’s Creed II is one of the down right coolest games I have ever seen and would buy it in a heartbeat, graphics or no. How is any sub-par game going to compete with that. I can’t even think of a Ubisoft wii game. This is just downright laziness. This is just another excuse.

  6. By whatever on Nov 30, 2009

    the trend continues, every publisher is giving up on this joke. Wii is the worse thing that ever happened to gaming. Casuals are here to ruin our hobby and nintendo is leading them.

  7. By vigeoman on Nov 30, 2009

    lol
    agreed with the man above me

  8. By Captain N on Nov 30, 2009

    This is what happens when the leading console doesn’t get the core franchises from 3rd party developers. Ubisoft,EA and all the others are starting to say their Wii games aren’t selling well, well what did you expect when you flood the market with kiddy and casual games focused on one system. Your core franchises should have been put on Wii and all its sequels should also follow on Wii. Not stupid spin offs or on rails shooters.And how about some commercials for Wii games, I barely ever see any for any game on Wii. I mean we still have yet to see a hockey game from EA, so how can we expect a game like Dead Space to show up. They rather make a side story 3rd person shooter called extraction. You wonder why core games don’t sell well on Wii, try making some first and marketing them second !!

  9. By LegatoSkyheart on Nov 30, 2009

    Assassin’s Creed 2, Great game.
    It’s selling well because it’s a great game!
    If you want the same sells, Put it on the Wii.
    So Why isn’t it on the Wii????
    CPU? Processing Power?
    Ok…Dead Space Extraction is a great game but WHERE ARE THE COMMERCIALS FOR IT!?
    Ok, So if you can’t get a game like Assassin’s Creed 2 in the Wii then where’s the Alternative Action game for the Wii? Not exactly Assassin’s Creed, but something similar.
    Raving Rabbids is also cool and Red Steel 2 will be awesome and that will sell!
    But still…Where’s the Action Titles Ubisoft? Where’s the Action Titles EA?
    Modern Warfare eventually hit the Wii so why doesn’t any other Game that’s on Xbox and Ps3 hit it?
    Developers….

  10. By zalanis on Nov 30, 2009

    i agree with all of youz, especially with the guy who 1st mentioned marketing. its true i cant remember seeing any wii comercials for anything from u bisoft since there red steel launch way back, and yet there complaining there games arent selling. duh, i didnt even kno avatar was out if it wsnt for youz guyz. and yeah were is the alt version of AC2 for wii. ill play it, im having a great time wright now with the dumbed down version of C.O.D.M.W.R. from activision. hhmmn?? tho i never actually seen it advertized. whts up with tht??.

  11. By Ron on Nov 30, 2009

    The only game I brought from Ubisoft in the last 12 months was Shaun White Snowboarding, which is pretty good. Apart from this and Assassin’s Creed II, which other game they released they might think would sell well? Rabbids Go Home, perhaps? They need to be more careful with their material.

  12. By joemoreheroes on Nov 30, 2009

    it will be interesting to see if Red Steel 2 finds the same sucess that the original did.

  13. By joemoreheroes on Nov 30, 2009

    ubisofts aproach w/Red Steel and AC aren’t so different. ubisoft promised the next best thing, resulting in theneither reaching the hype. with both they seemed to step it up and fix the shortcomings. i hope RS2 sells.

  14. By Kyle on Dec 1, 2009

    ok Im just going to say it how I see it. The dont make good games for us to buy!! I seriously think that AVATAR on Wii sucks because it doesn’t even have online multiplayer like the other versions do, and to me that is a major turn off. and with Dead Space, Its on rails! I mean sure they tried making it better than a regular on rails shooter, and I think they succeeded but it wasnt enough for me, considering there are way better games comming like Sin and Punishment 2, Tatsunoko vs. Capcom, Red Steel 2, No More Heroes 2, Monster Hunter 3, Super Mario Galaxy 2, Metroid Other M, The Grinder and good recently released games like NSMB Wii and COD: MW reflex. Why would we spend $50 on these mediocre games when we have some great games comming?!? and I think alot of this also has to do with their bad marketing skills, I havn’t seen a single commercial for dead space extraction, nor have I seen any kind of advertisement for it. So how did they expect it do well?! I dont understand these companies logic, but hey atleast ubisoft is bringing us NMH2 and Red Steel 2. Now EA just needs to learn their lesson.

  15. By Captain N on Dec 1, 2009

    Yea that brings up another point how many games on Wii don’t include online, I mean it makes no sense when Nintendo has an online infrastructure that makes online free for everyone. The friend codes are annoying but that is far from a good reason to exclude online play in most of you games.And there is no way you can say the system can’t handle it because the original Xbox online was fine, and Wii is more powerful so its just lazy developers, who then say where are the core gamers. I say where are the core developers !!!!!

  16. By opiumx on Dec 1, 2009

    Ditto at the legato guy.

  17. By opiumx on Dec 1, 2009

    Also for legal reasons, I am sorry if I have been mean lately, but white people stole my couch. (not a joke, it was my family apparently)

  18. By name on Dec 1, 2009

    its quite obvious why its not selling well.
    its simple if you want to release a game on the wii it has to have mario in front of it or it wont sell well.
    just like the conduit, mad world, cursed mountain,dead space extraction.
    there all brilliant games, but sold poorly.
    just like if you want a game to sell well on the 360 you have to put the name halo in it.
    simple no?

  19. By L.A.C. on Dec 1, 2009

    Ha!
    I couldn’t be more happy to see them fail.
    What were they expecting?
    If they make crap games, for the most part, on Wii, how could they expect good sales?
    This is what happens when you create a reputation of flooding shelves with crapy waggle fest-party games.

    Crap games = crap sales.
    It’s that simple Ubisoft.

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