Beyoncé’s Deréon Downloads Now Available to Style Savvy Owners

REDMOND, Wash.–(BUSINESS WIRE)– Starting today, fashion mavens who own Nintendo’s Style Savvy™ game for the Nintendo DS™ family of portable systems and have broadband Internet access will be able to download some bonus fashions from Deréon, a clothing line co-created by entertainment icon Beyoncé and her mother, designer Tina Knowles. Style Savvy players can now choose from five real-life Deréon designs to outfit their character. These new fashions include:

* Deréon Pop Polo
* “D’s Studded” Skinny Jeans
* Sasha Fierce Short Shorts
* D’s Ruffle Cropped Jacket
* “All Zipped Up” Dress

Beyoncé’s partnership with Nintendo goes beyond these downloads. She will also be featured in Style Savvy commercials, which will begin airing on Nickelodeon the week prior to this year’s Nickelodeon Kids’ Choice Awards and during the event on March 27. Beyoncé previously starred in commercials for Nintendo’s Rhythm Heaven™ game.

The new Deréon downloads mark the second time real-life fashions have made their way into the game. Players have also had access to Charlotte Ronson Designer Downloads, which lets players download items from Ronson’s fall 2009 line directly into the game.

Style Savvy invites players of any age to express their individual sense of style by managing a virtual clothing boutique. Choosing from more than 10,000 items in a wide variety of styles, designer labels and price points, players can create distinctive looks to satisfy customers with various tastes and budget constraints. Using the simple controls of a Nintendo DS system, players can enjoy Style Savvy anytime, anywhere.

For more information about Style Savvy, please visit www.stylesavvyds.com

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