Reggie: Hardcore and casual gamers will both support us through economic downtimes

“We believe that our strategy in going for a much more massive, much more mainstream consumer really is going to play well for us. And that’s because we not only are offering these consumers fantastic entertainment value, with all of these great products like the Wii, and Wii Fit, Mario Kart, our DS products, but what we’re also offering these consumers is fantastic pocketbook value in terms of what they pay and the value they get. So we feel very good that not only the typical gaming consumer will find happiness with our products but also all of these new consumers that are only now being able to find a Wii and purchase a Wii.” – Reggie Fils-Aime

Unlike in previous years, a lot of grandmas and average Joes will probably be searching for a Wii and perhaps Wii Fit. The video game industry doesn’t seem to have been hurt terribly as a whole, but as far as Nintendo goes, the company knows that they can rely on two types of groups to support them.

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• Super Mario Galaxy is 35% casual, SSBB is suited for the casual and hardcore
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• Fact: Only casual gamers play video games
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