DeNA: Partnership with Nintendo could “change the market”, Big N has best IPs
Posted on July 9, 2015 by Brian(@NE_Brian) in Mobile, News
DeNA West CEO Shintaro Asako has shared a few more words about the company’s partnership with Nintendo.
“I think this is potentially an opportunity for us to completely change the market. Nintendo has by far the best gaming IP,” Asako told PocketGamer. Asako added that “DeNA’s expertise is definitely backend.”
Nintendo will be handling the bulk of its mobile game development, but DeNA is pitching in on the technical end. DeNA will also be responsible for Nintendo’s new membership service, which opens this fall.
