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Last May about 30 million Skylanders toys had already been purchased by kids, parents, and gamers alike. That numbers seemed absurd then, but now-- just nine months later-- it has more than tripled, topping the 100 million mark this past quarter with help from the release of Skylanders: Giants.
If you're interested in how much money Activision is making from this franchise alone? Over $500 million in revenue has been generated by the series, with 40% of that coming from the fresh-off-the-presses Giants.