Iwata: DSi won’t sell for same price as DS Lite, US/Europe-originated Touch Generations products in the works
Posted on February 5, 2009 by Brian(@NE_Brian) in DS, News
“I am imagining that launches of DSi overseas will be in the first half of the next fiscal year. As for change on production ratio of DS Lite and DSi, I would like to cite a historical fact that in Japan, DS Lite was more expensive than the original DS but the total demand converged on DS Lite very quickly. But in Europe, it did not happen so fast and these two had been sold together side by side for a long time. And in the Americas, as the total momentum of DS was very weak then, we had to set the price of DS Lite the same as the original. As a result, the demand converged on DS Lite early on. This time, considering the current foreign currency exchange rates, there is no possibility of selling DSi overseas with the same price as DS Lite at all. There will have to be a difference in price. With this price difference, I think that the DS Lite and DSi will be sold side by side in the Americas and in Europe, but I will not be able to comment on their ratio today as we have not announced the prices and we will have to see how people react to the announcement.” – Satoru Iwata
“We are actually working on U.S. and Europe-originated Touch Generations products, which may have a smaller demand in Japan than overseas. I can not tell if it will go well or not at this moment. I think one or two of these initial trials will reach the market within this year. If they actually flourish, I think our strategy will have to take the next step.” – Satoru Iwata
Personally, I never expected the price of the DSi to be the same as the DS Lite. With that said, I thought the price would be slightly lower than $180. Iwata’s words seem to indicate that the rumored $180 price tag will end up being the price that Nintendo announces for North America.
