Nintendo not looking into any new undertakings
Posted on July 5, 2013 by Brian(@NE_Brian) in General Nintendo, News
Nintendo’s bread and butter is video games. But one investor, who attended the company’s latest investor meeting, wanted to know if the Big N has any interest in exploring other undertakings.
The answer is no. Nintendo president Satoru Iwata explained, “we should not spread ourselves thin by diversifying our business because, by doing so, we might lose a strong presence which we currently have in the area of entertainment.”
Physically, even a small amount of power can have a great effect when concentrated on a certain area. I think Nintendo has carved out a new future in this manner. In other words, we should not spread ourselves thin by diversifying our business because, by doing so, we might lose a strong presence which we currently have in the area of entertainment. We therefore have no intention to advance into other markets. Nintendo is an entertainment company.
On the other hand, we believe that entertainment can be defined very broadly. We have released products which have centered on entertainment but pushed the boundaries of traditional video games, including “nintendogs” in which you can take care of a dog on your Nintendo DS, “Brain Age” in which you can train your brain, “English Training” in which you can learn English and “Wii Fit” in which you can do exercise every day with Wii. So when we find a possibility of further broadening the definition of entertainment and capitalizing on our strength, we might release something unexpected as a Nintendo product. However, our core business will continue to be to create entertainment products and services which surprise consumers, and make them happy and smile.
