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Nvidia CEO says Switch is “very Nintendo”

Posted on January 9, 2017 by in Switch

Nvidia CEO Jen-Hsun Huang appeared at CES 2017 this weekend, and while the main topics of the keynote were not Nintendo related, he briefly did touch on the Switch when asked if it connected to their AI endeavors:

Nintendo Switch is a game console. It’s very Nintendo. That entire experience is going to be very Nintendo. The beauty of that company, the craft of that company, the philosophy of that company—they’re myopically, singularly focused on making sure that the gaming experience is amazing, surprising, and safe for young people, for children. Their dedication to their craft, that singular dedication, is quite admirable. When you guys all see Switch, I believe people are going to be blown away, quite frankly. It’s really delightful.

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  • Gilmar Venancio

    Probably he is saying that Nintendo is putting the gameplay ahead of the specs, like they are doing after Gamecube, this doesn’t bother me at all, BUT the Switch needs to be atleast capable of running multiplats on a decent level, otherwise it gonna be a Wii U 2, no matter what Nintendo fans say.

    After the Switch launch, there will be a lot of comparisons with PS4 in every single multiplat, but i suggest to people dont be so paranoic about it, if the games are enjoyable and not bad ports, we will gladly play.

  • Melatelo

    Focusing on a gaming experience that is safe for children!? Why do I hate the sound of that.

    • ben

      Because you are captain edgey.

      • Melatelo

        It just kinda rubs me up the wrong way. Just doesn’t sound inclusive. Kinda sends the messsage that Nintendo are wanting to cater to children first and foremost rather than multiple demographics. A lot of hardcore Nintendo fans are adults. I just don’t think that was the best thing he could of said- but hey I’m probabaly overlooking it.

        • ben

          The Nintendo stocks would have crashed if he said Nintendo is trying to be more mature… you know what with Nintendo having such huge brand recognition world wide because of its child friendly products.

          • ForeVision

            Words are one thing, actions another. I choose to believe in the latter.

        • Nintendo is a toy company. Always has been, always will be. Children will forever remain the main focus group for them. It’s been that way every console, always will be.

          • Melatelo

            Well the marketing for the Nintendo Switch says otherwise. I didn’t see a single child in that commercial and look how it turned out for them. All eyes are on Nintendo right now.

          • ForeVision

            Agreed, and Nintendo can’t get out of the pit they dug with Wii-U with just children. I’d chalk this up to PR talk to save their “child friendly image”‘, well what’s left of it anyway, after that whole Alison Rapp fiasco.

          • Yeah, you’re right. We’ve had one video and the Fallon appearance – both aimed at young adults.
            But we also had multiple people within the industry mention the family/kid friendliness of the Switch.
            Nintendo also marketing to adults is welcome and overdue, but I think kids will “remain the main focus group.”

          • Also, we might not see much marketing toward children until we’re much closer to launch. All this early stuff is for us and industry.

          • ForeVision

            If you put it like that, then wouldn’t it make more sense for Nintendo to sell off all their IP that isn’t child focused to someone who fits them better? Surely Nintendo has no need for such IP, as it’s not child focused, and thus does not connect with their demographic.

            And as true as what you say may be, why did the Switch’s first look (we all know first impressions are important) not include any kids, and thus solidify the idea that Nintendo looks for more than just them?

          • “…main focus group…” not only focus group.

            You’re right, it does look like Nintendo is paying more attention to young adults with Switch, but we’ve also had a few people in the industry mention the family focus and kid friendliness of Switch.
            It’s great that Nintendo will additionally speak to adults with Switch alongside their usual children’s messaging.

          • ForeVision

            Oh you know, games like Fatal Frame. Nintendo has more than kiddy IP’s, albeit many can be enjoyed by both, but they haven’t been called “that kiddy console maker” for nothing.

          • I agree that the kid only focus hasn’t helped. That’s why I’m glad, like you, that Nintendo is putting some mature messaging forward in front of Switch.

            Nintendo IPs fitting better on another console? My personal opinion – how is Mario doing on a competing platform?

            Perfect Dark isn’t a Nintendo IP.

          • ForeVision

            I don’t know enough about Perfect Dark I’ll admit (didn’t do my research) The rest of the IP’s I’ve mentioned, still stands. And I meant IP like Zelda, Metroid FE. Nintendo has the IP, but arguably they could do better on a Sony console since that’s where people looking for similar experiences go. Of course, Nintendo will NEVER let those IP go, since many of those are the reason people even buy their hardware.

        • SpectralDynamite

          Nintendo’s marketing of the Switch thus far has focused a lot more on the more “mature” audience, though. I mean… there weren’t even any kids in the teaser trailer. Not to mention, it’ll be appearing at places like PAX a few times before release, and I’m pretty PAX’s audience is of an older demographic than children. I’m sure you don’t have much to worry about.

          That being said, they shouldn’t leave children out completely. They want as many people as possible paying for and playing on the Switch.

    • hi v3.0

      Because of that you have no voice chat on Splatoon

    • The truth-ier

      worked well for the wii and wii u lol

      • ForeVision

        The Wii tapped into a previously untapped market, which now has mobile phones and tablets. Last I checked, the Wii-U is a commercial failure, so where’s the “worked well” in that?

  • ben

    Nintendo would be stupid to abandon the key market it has always focused on. Children are who made the Famicom a success. Children made the Super Famicom a success the DS and the 3DS are success because of children. The wii was a success because of Children.
    I look forward to their games that are playable by people of any age. I like the Nintendo balance.

    • Tlink7

      Me3

    • Well said

    • Kenshin0011

      Agree completely.

      Although hopefully that doesn’t translate to, as in the past, a lack of online functionality for those of older ages. All there has to be are parental controls and we can have options – the best of both worlds.

      • hi v3.0

        If you can’t chat with friends in Switch then that’s BS

        • ForeVision

          I wouldn’t be surprised if that won’t be included. It could expose kids to “toxicity” after all (though let’s not do an age investigation on League of Legends, which has arguably one of the most toxic communities out there, because it’s mostly kids losing their cool in that game)

          • hi v3.0

            You know you can always mute right

          • ForeVision

            I know, but then why did Splatoon not have voice-chat? And why did Nintendo not have chat in other games before this? What I’m trying to tell you, is that those reasons are probably still the same.

          • hi v3.0

            If the Switch has no voice chat or talking with friends then the console will sell less

          • hi v3.0

            There should also be a group chat with your friends in Switch too

        • NintendoPSXTheSecond

          No it’s not. The amount of people talking on console chats are becoming less and less every year. People are just using Skype and Discord now, no real reason to waste time connecting to a “party” on console only when you can talk to anyone at any time on Skype/Discord.

          • hi v3.0

            True but still !!!

          • ForeVision

            If Splatoon is anything to go by, we won’t see anything like Skype and Discord either.

          • NintendoPSXTheSecond

            I obviously meant on computer/mobile. Did you lose your reasoning these past few days due to all these rumors?

          • ForeVision

            And I meant that the chances of getting a voice-chat feature on Switch, if Splatoon is anything to go by, are very slim.

            And no, I simply get rather annoyed whenever they say that Nintendo should focus on children.

          • NintendoPSXTheSecond

            I know what you meant.

          • ForeVision

            Then my apologies, but I don’t get what the fuss is about.

          • MagcargoMan

            Why the hell would you want to have to use your computer just to do one simple feature on the console. That’s idiotic.

    • hi v3.0

      ^This
      Wii U does lack “mature” games tho, only Bayo2 and ZombiU
      It should be more like the GCN era

    • ForeVision

      But the Nintendo balance isn’t kept by putting the kids up first and foremost. Most of those kids you mentioned, are adults now and their tastes have changed. If adults pass their game consoles to their children, and Nintendo’s doesn’t interest them, what do you think kids will be playing? A PS4 or an Xbox One.

      We’re in 2017 now, and this have changed, drastically, since the times you mentioned. Nintendo has been criticized for not moving with the times, and that criticism will follow them around like haunting spirit if they do not adapt.

      • ben

        I hate to be captain obvious but.. which games company has figures free with a happy meal?

        • ForeVision

          Your point? That is marketing, the same with those theme park rides. And if that’s your main point, then counter-argue this: Why would Nintendo not simply sell off their core IP and only stick to things the same kids that visit those McDondalds could enjoy hm?

    • hi v3.0

      Did children made Wii U success no because everyone is playing on their PS4 and XB1

      • ben

        Children bought the 3DS.

        • hi v3.0

          Only 40 million outside of Japan did

          • ben

            Wow… only 40 million. How terrible!

          • hi v3.0

            No one says it is

    • ForeVision

      “The Wii was a success because of Children.” Of what I’ve heard it was successful because of the people that bought the Wii-sports pack, and those were more family/parents than actual children.

  • Tlink7

    So underpowered compared to the other consoles with few to none ”mature” games? 😛

    • ben

      Let`s not got all console warish.. I mean only one gaming company in the world is having a theme park built at Universal Studios because they have such fantastic IP. What is Sony and MS actually famous for?

      • Tlink7

        I’m just being cynical – I really don’t care about so-called ”console wars”. To me, Xbex and Playstation are just underpowered PC’s, I only care about PS somewhat because of Metal Gear and Kingdom Hearts 😛

        • ForeVision

          Food for thought here: If Nintendo was to sell your favorite IP to Sony, would you stick with them?

          • Aline Piroutek

            Sells Xenoblade to Sony.
            0_0
            I would buy a Vita to play Xenoblade everywhere.

          • ben

            That is just the dumbest thing I have ever read.

          • MagcargoMan

            Well the Xeno series used to be Playstation-exclusive…

          • ForeVision

            It was? That’s news for me. If there’s a game I’d love to see on Switch (that was primarily if not only on PS), it’s be a continuation of Digimon World. Digimon World 2 has a permanent place in my heart.

          • Tlink7

            Hmm, difficult question… I would probably wait and see if Sony can keep Zelda Zelda, which I doubt. If the game is somehow good like the other Zeldas, I would probably switch to Playstation

          • ForeVision

            Exactly, and I share that sentiment with you. I stick with Nintendo, because they have my favorite IP, but the moment they sell those, or someone else acquires them in any way, I’ll move with those IP (assuming they don’t ruin said IP).

          • hi v3.0

            I would totally, I can finally play all the games I want in one console

          • ForeVision

            What I meant was stick with Nintendo, rather than the IP, but I’m guessing you meant stick with the IP?

          • ben

            I would rather they went to steam. Sony is still a box under my TV I dont need.

          • ForeVision

            And we both know that won’t happen, which will keep people who so sincerely love these IP’s shackled to Nintendo and their flailing about with their hardware and sometimes disastrous decisions.

          • MagcargoMan

            Yes, I would buy a Playstation for Mario and Smash Bros.

      • ForeVision

        Sony? Apparently for delivering game systems that people want (I do not own a PS4, but if you look at numbers, and history (PS3 not so much,) as they’ve sold quite a bit more than their competition. Also what does fame get you when you’re not selling your produce?

        • ben

          So Nintendo.. who sold 2 systems for the last 20 years sell less than Sony? I think you better check the numbers.. The only time sony sold better than Nintendo was the ps2 and that was because it was the cheapesrt DVD player on the market at the time!!

          • ForeVision

            Numbers aside then, who won last generation and have been at the head for quite some time? Who didn’t compete, among others because THEY NO LONGER CAN hm?

          • ben

            Steam won. Microsoft cant compete, sony lost their handheld division. Nintendo lost the home console.

          • ForeVision

            And is losing ground to mobile, so what’s left for them should Switch flop? Their happy meal Mario figures?

          • ben

            Oh did I upset you with my answer? The truth is Steam has 12 million people online at any one time in game! Sony and Ms are crapping themselves about the boom in PC gaming. Nintendo has incredible IP and has the children market. When the teens and twenties grow up what are they going to buy next gen a pc wannabe console that struggles to play games at a respectable frame rate or a PC? People are already moving to pc fast!
            The Switch will still be an interesting device that could be a massive success. I dont pretend to know what it will achieve but it has Pokemon so it will sell like nuts when that releases.

          • ForeVision

            Then by your definition Nintendo should be able to make good money by putting their IP on PC, yet they hold it hostage on their own hardware instead.

          • ben

            Oh for sure. I am not going to deny that. But going to Sony is not going to pc. Sony is just being held hostage by another platform owner.

          • ForeVision

            I’ll give you that. I’m sure you’ve heard the argument of people wanting Nintendo to go third-party, probably because they’re tired of their hardware and would like that killer IP on something like a PC. So what would you think is their reason for not putting it on PC?

            Also this part “Oh did I upset you with my answer?” do tell, was that necessary?

          • ben

            Nintendo has a huge hardware division. They like that part of their company. They like researching new toys and gizmos. It is part of what that company is. They are not just a software developer they make hardware and it might be frustrating that it is sometimes not so powerful and that the IP of the software is limited to their hardware but that is their company and I am sure Nintendo would, as a company, be pretty depressed to let go of the tech side of the company. I have thought they could just make interesting controllers for pc.. but it would not work because pc gamers dont want to buy a controller just for Nintendo games.

          • ForeVision

            Well, if the Switch were to flop I highly doubt that tech division would be making more home consoles, so there’s that.

            That said, perhaps they’ve learned from their many mistakes and aren’t as kid focused as you might think (or does that trailer’s kid-absence make you think they’ll leap onto the woman’s head in some next trailer instead?)

            But it’s way to late for this kind of discussion, so I’ll argue with you later.

          • ben

            I think saying the Switch could flop seems unlikely at this point. But for arguments sake. are they making a home console now? It looks like they have streamlined their company to make just one device and they have signed a 20 year deal with Nvidia. Looks like they are committed to their future in the console industry, doesnt it?

            The advertising was clearly aimed at their lost market. They dont need to sell to kids. Kids already know about the switch. I know, my friends kids are telling us all the time that their kids are hyped for the switch.

          • ForeVision

            Committed to the console industry? So that’s why it’s a hybrid and not a traditional home console…. you’re counter-arguing yourself at this point….

            Nintendo’s making a hybrid because the handheld is where they’re strong. What they’re doing is combining their weaker market with their stronger one, which I’m sure you’re aware of.

          • ben

            A console is a console. dont be silly. The future is probably all consoles as hybrids because Sony and MS cant go toe to toe with steam.

          • ForeVision

            You know the definition of the word “hybrid”. You know it’s not a full powered console else it wouldn’t be a hybrid. You also know there will be a demand for consoles because of the reason people buy a console instead of a PC: Price, and plug-and-play.

          • ben

            All you need to play pc on a tv is a hdmi cable and you are done. Downloads are faster. Games are cheaper. Steam is better than MS and ps for navigation. Price? if you have to pay for online, upgrades every 2.5 years what is the positives for “home console”

          • ForeVision

            By your definition consoles would’ve died many years ago. But they haven’t, have they? And if PC really becomes that monster you’re hinting about, then no home console nor a “hybrid” will keep that market alive.

            That said, if you wouldn’t mind it’s 3:30 in the night here and I’ve got sleep to catch.

          • ben

            A hybrid offers something a PC cant. You cant carry a pc easily.
            But really, you can see that PC is booming. in the last 5 years steam has grown massively. Meanwhile home console sales have fallen. And before you say, “But sony and MS have been selling well!” they have not made up for the lost sales by nintendo’s home console not selling.

          • ForeVision

            “A hybrid offers something a PC cant. You cant carry a pc easily” That’s what laptops are for, and the latest, most powerful ones, still kick the @ss of any console.

            “they have not made up for the lost sales by nintendo’s home console not selling.” Because Nintendo have really been doing great by that market a whole lately, right?

          • ben

            I guess you know very little about gaming laptops. They are very expensive, und powered and not exactly good. Plus they weigh over 3KG… so yeah /

          • ForeVision

            My parents carry a laptop to their work every day, does that make it “less portable” (also 3KG won’t break your army by a long shot, if anything it’ll make you a little fitter)? Those aren’t gaming laptops sure, but if you’re laying that kind of money down you get something good in return as well. Besides, this was about portability, not price so don’t change the subject.

  • ben

    Another thing that worried me about the switch was that it might be too delicate for my 5 year old to use. I am glad Nintendo is keeping its philosophy of a child must be able to use it.

    • ForeVision

      What would you say to old Nintendo fans that are turned off by the whole “child” mention then? Would you redirect them to Sony/Microsoft while, in the words I’ve seen mentioned before, Nintendo holds their favorite IP hostage?

      • ben

        I would tell them to grow up.  Nintendo is Nintendo if they feel insecure buying a copy of Kirby over CoD that is on them.

        • ForeVision

          Are you truly that self-indulged? This isn’t about that sort of crap, it’s about Nintendo recognizing and doing some things for that older demographic. Or are you going to argue that the Wii and the failure that is Wii-U (albeit had good games and did cater to them) is good enough?

          • ben

            Didnt Nintendo when games publisher of the year almost every year until last year?

          • ForeVision

            I don’t see how that relates to my comment in any way shape or form.

          • ben

            How are they not a good game company? If they are considered one of the best publishers in the world how are they not know as a genuinely good company?

          • ForeVision

            Because it’s merely a subjective opinion what you’re typing now. I can walk to my local retailer, ask some people buying the next Uncharted or Gears of War, and probably get the exact opposite answer. Hell I can just as easily ask lapsed Wii-U players or “Core” gamers turned off by the Wii, and they’ll probably tell me the opposite as well.

          • ben

            So, you cherry picking a few people against the whole gaming industry awarding Nintendo publisher of the year almost every year? And you call my opinion subjective? It is you that needs to take the anti nintendo googles off.

          • ForeVision

            Whole gaming industry? I HIGHLY doubt that those that pick Nintendo as publisher of the year represent that big of a majority. And these few people would be the kind of person that is a dime a dozen, representing many other like-minded individuals.

            You can call me anti Nintendo, I don’t care. I’ve been there since the NES, I know their history and I’m eagerly awaiting their future.

          • ben

            But nintendo did win publisher of the year almost every year for the last 5 years.

            I just think listening to opinionated gamers does not reflect on a company that sold over 70million pieces of hardware in the last 5 years, and over the last generations sold over 300 million devices. Compare that to sony! sony has not even done half that number!

          • ben

            You know what, today I can find hundreds of people who think MS suck. I can find peon a daily basis that think Uncharted is boring and a bad video game. These opinionated people do not reflect the world. Generally Nintendo is considered an excellent gaming company/ what a geeks think who call themselves core gamers means nothing, they are not important. They generally need a bath.

          • MagcargoMan

            The Wii did me good. The Galaxy games, Super Smash Bros. Brawl and Donkey Kong Country Returns were all amazing experiences.

          • ForeVision

            It had some good games, I even have some very memorable ones (Sengoku Basara, Spectrobes Origins, and the annual ones such as Mario kart etc) But it also has the worst game I’ve ever had the displeasure to play (Enclave: Shadows of Twilight not to mention numerous shovelware).

            All in all, the Wii isn’t a bad system you won’t hear me say that, but it was marketed as the system for kids and soccer moms. Nintendo can’t expect people to look through the marketing all the time, to know that they’ve got gems beyond the “kid focus”. I mean someone who has never heard of Nintendo before (which I’m guessing are quite a lot of people these days) won’t know about Metroid, Fire Emblem, Zelda and other IP like those by reading things like this.

            That said, these messages will probably never reach such people, and it depends on what messages DO reach them.

          • MagcargoMan

            “I mean someone who has never heard of Nintendo before (which I’m guessing are quite a lot of people these days)”

            I doubt there’s many who haven’t unless they live in some third world country.

    • Michael Cortorreal

      Hmm my nephew who is 5 years old can handle tablets and take care of them.
      He also plays WiiU on a TV screen so I don’t think you should worry much about your child when it comes down to handle the Switch.

      As long as you give him instructions as how to take care of it and as long you are around to switch between TV to handhled mode, there won’t be any problems.

  • JasonBall

    GOOD

  • link2metroid

    Self praise? Great! And thinking of “children” as usual. That’s just what everyone wants to hear.

  • Ser2k2
  • hi v3.0

    Cool I guess ? Children.. didn’t like that word !

  • awng781

    A Nintendo product is very Nintendo.
    Mindblown.gif

    “safe for young people, for children”
    This statement triggered people lol…

    • ForeVision

      I’ve explained why it triggered me, you counter-argue your point to why it shouldn’t then.

      • awng781

        “Safe for young people, children” =/= “Only appeals to young people, children”

        • ForeVision

          And now without internet signs, as I do not understand those (=/=, that crap)

          • awng781

            Well yes, Nintendo needs to get with times and apeal to everyone. Being safe for kids doesn’t equate to appealing only to kids.

            You may be reading to much into Mr. Huang statement. January 12th is right around the corner.

          • ForeVision

            Except that I’m not, why else do you think they’d ruin the rather interesting and dark-themed conversation in FE:Fates about the amount of people they’ve killed (Beruka and Hanzo) in a war-setting game? because of the children of course, and I’m sure there dozens of other examples where this has occurred.

          • awng781

            I doubt Mr. Huang was talking about Nintendo’s localizations when he says “safe for young people.”

          • ForeVision

            Well, the only way to better explain this, is to tell you to ask people who love core Nintendo games on what they felt about the Wii era (good games yes, but shovelware by the cartload and plenty of other crap games) which was arguably the most child-friendly machine to date.

          • awng781

            I dont think you have to worry about that type of shovelware hitting the Switch. The licensed kids game market no longer exists on dedicated gaming platforms, but is now on mobile. Even if Nintendo wanted shovelware on the Switch, they’d fail to get much of it.

          • ForeVision

            This isn’t about shovelware, it’s about Nintendo tunnel-visioning on the children. Though that said, it’s probably just [email protected] if anything.

            It is simply my opinion that focusing on children, will cause them to fall short by not garnering the interest of so called “core” gamers, because they’ll read such statements and think “I don’t care for kiddy games, so I’ll buy myself a PS4/Xbox One instead”. As short-sighted as that’d make them, I think Nintendo needs at least some of these guys to make the Switch a success.

          • awng781

            In that case, yes, I agree. Nintendo can and should handle their online better, while also remaining safe for everyone.

          • ForeVision

            Let me ask you this though: Why are children, other than obviously being the next generation, so important to focus upon? A while ago I’ve red an article stating that parents these days buy consoles THEY like, and pass those to their children, in which case focusing on children would get Nintendo the opposite of what they’re trying to achieve.

          • hi v3.0

            Exactly, no kid is gonna want some baby cartoon game and games with no voice chat while all their friends are getting the latest Call of Duty on their PS4 or XB1. Nintendo obviously understands nothing to little about the western market. And why they censor T rated JRPG games which are mainly targeted to older audiences is beyond me

          • ForeVision

            That last part, in my opinion, is in the vain, outright cringe-worthy, attempt to make them appeal to a demographic who 1. doesn’t care for them and 2. is not interested in them even with the changes.

            While the changes they apply to those games only serve to annoy the people who do want to buy them, to the point of getting people put off by them.

          • hi v3.0

            Exactly, do they really think 8 year olds are going to buy Fire Emblem smh

          • awng781

            Kids being the next generation is exactly why focusing on children is so important. That isn’t to say that Nintendo should ‘only’ focus on children, as targeting an older audience is very important and is something that Nintendo definitely needs to work on.

            However, as the mobile market grows, many kids are getting exposed to video games through mobile platforms rather than on dedicated consoles, handhelds, and PCs, and if they choose to stay on mobile platforms for gaming as opposed to jumping onto dedicated gaming platforms, that could result in a contraction of the dedicated gaming market.

            We have already seen the effects of this; PS4 and Xbox One hardware and software sales have already started to decline, at least here in the US, despite the two consoles only being 3 years old. The lack of games that appeal to kids has really hurt them, with COD IW, Watchdogs 2, TitanFall 2, Gears 4, Dishonored 2 etc. sales all falling dramatically compared to previous entries. The only big title that sold better than previous entries to partially make up for the declining sales of the other aforementioned games was Pokémon Sun/Moon, a kid-friendly game on a relatively kid-friendly handheld.

            My personal fear is that if big publishers see that the kid and casual audience is shrinking on dedicated gaming platforms, they will try to impose more microtransactions, DLC, and season passes to squeeze as much money out of core gamers as possible to make up for lost revenue to make up for the shrinking size of the overall audience.

          • ForeVision

            If what you say is true, then why is the PS4 still doing as well as it is? Why is it lauded, and heralded as the best one of it’s generation?

            Nintendo is doing right with what they’re doing with their mobile games, but it’s no secret that they’ve lost quite a bit of their core audience over the time due to the Wii (shovelware, marketed to casuals, emphasis placed on things like the balance board etc) and Wii-U’s failure.

            As for the games you’ve mentioned, COD is played by PLENTY of kids, even if they’re not “supposed” to play the game, and I’m sure the same goes for the other games you’ve mentioned. I’ve heard kids in my neighborhood talk about GTA, and I estimated them around the age of 12.

            I’d say that there’s a thorough examination required to see what actual “kids” even play these days. Don’t forget, the average age of “gamers” is apperantly 31, which is quite far from the “kid” demographic, now isn’t it?

          • awng781

            I’m not saying the PS4 isn’t selling well, because it absolutely is. However, it appears to have reached market saturation early in its life, particularly in the US. The core audience has adopted the PS4 much quicker than the PS3, but that casual market may not be.

            COD is indeed played by a lot of kids, and I think Nintendo needs to ensure the Switch has as many shooterss as possible. With that being said, the COD audience has shrunken significantly over the last few years. Kids still play COD, but not nearly as much as they did 4-5 years ago. I think a game like Splatoon is a pretty unique and kid friendly way to get the younger audience back into enjoying shooters after being burned out by COD, assuming of course that the Switch itself resonates with the mass market audience.

            GTA is GTA. It’s an event blockbuster that literally everyone will play. Nintendo needs to try and fix their relationship with Rockstar ASAP, if possible.

          • ForeVision

            But that doesn’t excuse GTA. It’s a game that is not “kid friendly” in it’s image nor it’s contents. It does not have that 18 tag because of it’s happy leprechauns dancing with fairies in a happy wonderland. What kids play and enjoy now, isn’t what it used to be. It would not surprise me if Mario is played more by adults then kids these days.

            But we can banter back and forth about this for years, my point is that Nintendo needs as much audience as they can get, and kids alone will not get them there. That said, I’ve seen something intriguing in the latest Pokemon, that being Sun/Moon for this.

            I’ve played Pokemon since Red/Blue, and only since the latest iteration have I seen a Pokedex with descriptions that were rather unique in Pokedex entries such as this one for Araquanid: “It delivers headbutts with the water bubble on its head. Small Pokémon get sucked into the bubble, where they drown.” which is a more nature-esq approach to the Pokedex in which they’re not shy to outright state that A is hunted by B etc.

            The above has me thinking that Nintendo is moving towards a broader demographic overall. They don’t have to ditch kids, but they’re certainly not going 100% kids only anymore is what I’ve got the feeling they’re going for, because that approach is a path that leads to the middle of nowhere.

            TL:DR: Kids are the future, but the current generation is never to be overlooked, because where kids get pocket money and such, it’s their parents they play with, and get their consoles from.

          • awng781

            I think we can agree that Nintendo needs to target everyone, no matter that person’s age, interests, or skill level.

            I just don’t think the Nvidia CEO saying that the Switch is “safe for young people, children” has a bad thing. I think he is just trying to say that the Switch is for everyone, potentially moreso than the PS4 or Xbox One. We’ll find out on January 12th.

          • ForeVision

            Indulge me here for a moment though. Let’s look at the CEO’s words from the perspective of a gamer that may be interested in a change of pace, but loves his Titan Fall, his Dark Souls, his Final Fantasy (you know where I’m going with this, so no need for further explanations). What do you think they’ll think when they read this?

          • awng781

            I think you overestimate the number of people who will read PR statements like this, and I think you certainly overestimate the number of people whose buying decisions will be influenced by such statements, especially when the statement in question is “safe for young people, children.”

          • ForeVision

            I’m starting to care less and less at this point. If it weren’t for Japanese people to have influenced my life at a tender young age, and my parents gifting me a NES back in the day, then Nintendo would be the last of my interests.

            All things considered, that may have been a better thing, but at the end of the day, one does not have a say in how outside things influence your life… sadly.

          • Jon Turner

            Absolutely. It will not be easy, but yes, a repaired relationship with Rockstar should be desirable.

  • The truth-ier

    Its called Nvidia has tech inside of the console…. what did you expect
    him to say, its a marginal upgrade, or some other non exciting
    reference lol. He is trying to hype something that he has a interest in
    you buying.
    He cant talk about the power, because its not as powerful as the current systems, he has to talk about the wii and wii u type deal…the nintendo way. Of course that worked out well for them, killing the wii u in record time lol.

  • NintendoPSXTheSecond

    That’s a LOT of flavor talk. Like holy damn, it’s like those kids in high school who tried to act smart using tons of complicated vocabulary to sound profound when really all the words together barely mean anything.

    • ForeVision

      And it directly contradicts the first look trailer, since there was not a kid in sight during it. A good thing really, since kids alone won’t sell the Switch.

  • Nintendo’s DONE.

    • MagcargoMan

      NINTENDOOOOOOOOMMMEDDD!!!

  • Is it January 12th yet? No? Ok bye!
    (Going back to my anti-sandstorm bunker)

  • Uncle Phil Hug

    how’d this get to 80 comments

    • awng781

      Because people became quite insecure when the phrase “safe for young people, children” was mentioned, for whatever reason.

      • Uncle Phil Hug

        no daggers comin out of this video game console

    • MagcargoMan

      Bait words.

  • MagcargoMan

    When I saw the title, I expected “very Nintendo” to refer to some sort of unconventional feature. But instead, (part of) it turned out to referring to how Nintendo holds itself back for children. While we know there will be mature games from third parties, this statement makes me kinda worried for some of Nintendo’s IPs.