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Nikkei article speculates about Switch price

Posted on January 8, 2017 by (@NE_Brian) in Rumors, Switch

Update: We’ve managed to gain access to Nikkei’s full article, and it appears to be more light speculation rather than a true assertion. It talks about how Wii U and Wii both launched at a price of 25,000 yen for instance, and an analyst from Rakuten is expecting Switch to be around 20,000 yen to be a popular item. This isn’t quite like Nikkei’s other articles that really went out of its way to make it clear that it had original information on hand.


Original: Nikkei has published an article with what could be the Japanese price point for Switch. According to the site, Nintendo will be setting the system at 25,000 yen. Unfortunately, we don’t have access to the full piece as a membership is required, but that price is in fact what Nikkei is claiming.

A direct conversion from yen would put Switch at around $213.65. However, that doesn’t necessarily mean Nintendo would price it at $200. A $250 price point in the United States could end up happening – assuming Nikkei’s information is even accurate.

Nikkei doesn’t have a completely accurate record when it comes to unconfirmed reports. That being said, the outlet has been very solid in the past.

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  • Lord Ozzie

    I am hoping for 199 for basic and 250 for the deluxe in the UK and its day 1 for me.

    • Abra

      yes $199 is the sweet spot…. is a bit too much $250 you can get a Xbox One S for about to $250 right now

  • Vigilante_blade

    I’d want something with enough power to be priced at 300$. Cheap enough for people to buy, expensive enough to make it seem like you are buying a premium product.

    • NintendoPSXTheSecond

      Perspective goes a long way for consumers. Just look at iPhones. Those things can top $700 but it’s effectively the same thing as 3 years ago but people still buy em in mass.

      • Vigilante_blade

        I think that when our species will die out, aliens will come to this planet and consult data about us. When they’ll see people’s smartphone purchasing habits, they’ll say “They were not smart enough to survive, I see”.

        I still have my LG G3 I bought several years ago.

        • Abra

          haha

        • jimmy

          They’ll probably wonder about those gods carved on the side of the mountain, lol, i had my Galaxy S3 only up till recently because the software was obsolete

          • Vigilante_blade

            Yeah, phone manufacturers love to make your phones not work. And lol at Mount Rushmore.

        • It is ironic they are called Smartphones but make people act dumb. lol

    • Abra

      ya but you would have like a one hour or less battery life..

    • Abra

      the Switch needed to be limited in power because nintendo went down the portable route no way you would have a portable system just as powerful as PS4 or more…. hmmm i wounder if Nintendo could come out with a future Dock with added RAM and stuff :v that upgrades the system to play more high end games..

      • Vigilante_blade

        It is actually possible. Phones are more powerful that PS4 Pro. They are vastly overpriced and extremely miniaturized, but it is possible to have a powerful system in a small form factor and have somewhat decent battery. Nintendo would need to take a minimal loss however and I doubt they’d allow it.

        • Abra

          ya and they are $700 …..

        • Abra

          also i do not think iphones are as powerful as ps4..

        • Invitado

          Sorry but the phones aren’t more powerful than a Xbox one, the arm chipests with power are created by Nvidia.
          The fact is apple, Samsung… Their phones are expensive, each phone cost approximately 230 dollars made, but yes the people are crazy if think the switch must cost 200 dollars

          • Abra

            Switch is probably $150 or $200 to make..

          • Invitado

            Yes, there is not doubt about that, but need to put marketing, shipment…

          • Abra

            shipment ya i guess you can add that price to each unit sold but marketing is not part of that. marketing has it’s own budget :V

          • Invitado

            There’re many things, yes it would be magnific 200 for the price, but it isn’t going to happen.
            I think the price will be between 250-350 dollars.

          • Abra

            ya i got a feeling it will probably be $250 but i hope it’s $200.
            at a $200 price point with great marking this system will be on fire !!! :V but once at around $250 you are starting to get close to ps4 and xbox one level… and i think it may not do as well as it could.

            if i was nintendo i would take a hit on this system and sell it for less then what it cost to make. i know nintendo has a history of always selling systems at a profit but this time around they really really need this thing to be successful. the lower the price the better. they are putting a new system out in mid gen this is a risky move.

  • KnightWonder

    I really want to dissect the brains of those thinking this system will be $199.

    • ForeVision

      You’ll have to have a good chat with Mr.Roto over there then :P. That said, 4 days and counting.

    • YamiryuuZero

      I’ve seen people arguing the Switch should be able to play games in [email protected] and be priced at a US$199~US$200 range “if it wants to be competitive against the PS4!”

      Fortunately, we can ignore them!

    • ronin4life

      I want to frown and wag my finger at anyone who thinks it MUST Be 200$ *and* more powerful than a ps4 or be unsuccessful.

  • Mr Ninty

    But we want to have a Porsche for the price of a tomato.

  • hi v3.0

    This is what should they do
    $250 with the tablet, dock, 2 joycons, the grip
    $300 for a “deluxe” bundle, either with more accessories like a pro controller OR include a game with it… idk

    • Abra

      how about $199 for just the tablet and 2 joycons… you guys can keep the grip and dock

      • hi v3.0

        No

  • Roto Prime

    $199.99 my dudes!!! LET’S DO THIS NINTENDO.

    • Abra

      yes it needs to be $199 for it to be a huge hit… $250 is just a bit much
      if they do $250 they better give you Zelda for FREE right along it..

      • Roto Prime

        Hell yah Abra, That is why I $%#king love you my dude, best of both worlds, $199.99 for system with the goods and $249.99 with Zelda!! Nintendo entering Kami-sama mode conformed!

    • hi v3.0

      Nintendo isnt’ gonna launch the Switch with that price lol, I can see that happening in 2019 tho

      • Roto Prime

        You will never break me hi v3.0!! I’m buying my Switch from Amazon Japan if this price is real, wqy cheaper the USA wwwwww! Jan 12 All the way!

  • ImReallyNotAmused

    awesome

  • Aline Piroutek

    Better wait some days till presentation

  • Giuseppe Nelva

    Did you actually read/translate the article, or you just trusted someone on Neogaf that evidently used google translate?

    This is not what the article says.

    here is no “according to people close to Nintendo.” What this is is a simple speculation piece based on what the sweet spot price should be for the Switch to be successful according to the writer. In fact the article says that this is the price investors interested in Nintendo stocks should be looking for.

    It also reiterate that the price will be revealed on the 13th, and that Nintendo has a chance to start wit a dash on the 13th, if the price is around the 25,000 yen sweet spot.

    This is what happens when people who don’t read Japanese use google translator for news.

    • ForeVision

      Wait, the 13th? During the Treehouse presentation? That’s strange, shouldn’t they do it during the 12th instead?

      • Giuseppe Nelva

        In Japan it’ll be the 13th.

        • ForeVision

          Ahhh, timezone, I see.

    • Indielink

      Whoa Nelva, never expected to see you here. Slow news day over at Dualshockers?

      Also thanks for the correction.

      • Giuseppe Nelva

        Nope. I was working on a clarification article and checking how many sites quaffed this down like Kool-aid without actually translating the article 😀

        Turns out: a lot.

        • Indielink

          Yeah I read your article like 2 minutes ago. Good writeup given how quickly you must have knocked it out. Kind of embarrassing how many people hopped on this so quickly without verifying.

          • ForeVision

            Switch being hot news, especially getting closer to the 12th I’d reckon. That said, there shall be sore fingers that day, as there will be a lot of news to cover.

  • Blanco8x8

    $250 is less than an average paycheck.

    Heck, I’d pay $300 for a bundle.

    $350 for a limited edition Zelda bundle.

  • Tlink7

    Four.
    Days.
    Jeebus xD
    That said, Nintendo goes ”$ = €”, so that would be 250 euros. Not too shabby 😀

  • Abra

    nintendo listen to me…. it needs to be $200!!!!!!!!! :V

    • Jacob Groves

      They only to listen to themselves for what they think it is good and best at price business for gaming systems just like Sony and Microsoft. They all not listen to gamers and players when it’s comes to new console / upgrade console launch. 😛

      • Abra

        nah it needs to be $200.

    • Addy

      If they did, It will hurt Nintendo’s finances for a while. The Dreamcast was sold for a low price and that hurt Sega a lot, nearly bankrupting them.

      • Abra

        nintendo has a huge amount of money that they are sitting on not using it… read up on it for %$#^ sake..

        • Ser2k2

          But it’s not infinite money.

          • Abra

            ya but what’s the point of having it if you are never gonna use it..

          • Ser2k2

            But if you have some saving then why not use it.

          • hi v3.0

            To keep the company valuable

          • Abra

            you are just gonna slowly bleed out the money and go bankrupt.. that is nintendos future if they do not get aggressive. they decided not to use money on the Wii U well use it on this new system that they need it to be successful. all or nothing that’s what i say :V if this system flops nintendo is done

          • Ser2k2

            That’s why Nintendo is making mobile games, and It is working with Universal studio to make more money. So this is the reason why Nintendo is trying to find other sources of money. Money attracts money.

          • Abra

            you need to spend money to make money :V haha

        • Addy

          They do have alot in the bank, and they’re going to p!ss it all away if they keep making stupid decisions like Sega was.

          • Abra

            yup.

          • Abra

            that’s why i say they should just take a hit on NX and sell it a bit cheap, they will help build a huge install base fast they really can not miss again. once they recover with nx nintendos next system can be sold at a profit.

          • Addy

            If it fails, then Nintendo’s still in the dumps even further. Also it’s either NX or Switch, pick one and stick with the name.

    • hi v3.0

      no, $250

      • Abra

        haha you are hoping it cost more Xd

        • hi v3.0

          Well I wish it was free how about that ! $250 is the most reasonable price imo

  • Apfel

    good

  • dbizal

    I have a budget of around £300 so hopefully we don’t get done over again with pricing.
    But being in the UK I expect nothing less… lol

  • Abra

    thinking about selling my Wii U with games

    • hi v3.0

      Don’t, it will be rare

      • Abra

        :V but i need switch !!!!

        • hi v3.0

          Sell your games instead but not the console

          • Addy

            Best advise ever.

          • Addy

            Said no one ever.

          • hi v3.0

            Jeez

          • SpectralDynamite

            Sell neither. Build up a collection.

        • Addy

          You only want the Switch just to get back on good graces with others. To little to late.

          • Abra

            Addy get a life… do not worry i will not add you to my friend list when i get one :v

          • Abra

            i should say if* i get one not 100% sure gonna wait until all info is out about it but i’m open to the idea of buying one

  • Hugrazy

    Anything at or under $300 is fine with me.