SEGA talks sales of Wii titles, believes Nintendo could expand mature market with their own game, and says gamer’s games for Wii will continue
Posted on January 9, 2010 by Brian(@NE_Brian) in News, Wii
The following information comes from James Rebours, SEGA’s France & Spain CEO. Like the quotes we posted from Capcom a few days ago, Rebours’ words will appear a bit garbled since they went through a machine translation. But I think you guys will be able to understand most of it.
SEGA on sales of Grand Slam Tennis…
“He did well in France, but mainly on platforms of new generation. On Wii, let’s be clear, there was a collision with Grand Slam Tennis. The market could be more dynamic without the frontal approach, and we expected to do more. It is the PlayStation 3 version that was the best selling.”
SEGA on sales of MadWorld, House of the Dead: Overkill, and The Conduit…
“They are rather positive balances. We decided to enter a market more “gamer” Wii side, with fairly specific genres. In light of this, and what has been put on the market, success is quite big…We do not communicate on these figures there. These are good figures, but it was next to a public market Wii happens to heights dementia: Mario Kart Wii frieze a million pieces, Mario & Sonic at the Olympic Games has been 800,000 since launch. So if we then provides on earthworks products geared more “gamer”, it seems out of step. But if you put them in perspective with products similar to PlayStation 3 and Xbox 360 are performance phase.”
SEGA on which of their hardcore Wii games sold the best…
“MadWorld is almost elbow to elbow with The House of the Dead: Overkill. It should be specified in the product life, the operating life is long on Wii titles. There is indeed a fact ‘Day One’, let alone on the tracks ‘gamers’, but they can last more consistently on Wii.”
SEGA on whether they think they’ve reached the target gamer with MadWorld…
“With MadWorld, we believe we have struck a good portion of the target. Take into account that this is a good enough ‘type’, and if you take the number of people interested in the action game gore or horror, it is in the absolute a small population, and this, beyond the issue of platform. It is not as unifying a party game or even a FPS, for example. Therefore, we believe we have made ‘full’, even though the margin of increase is still possible.”
SEGA suggesting Nintendo could help out in the mature space…
“Then there is an ability to adapt what has been done among the general public on concepts more ‘gamer’. However, Sega has been a big player on mature products on Wii, as Electronic Arts, Capcom also … but not Nintendo. And maybe they could have been a good spokesman for this market. Nintendo has supported us on MadWorld for the French market, and in all territories, but perhaps in a ‘hidden’. Nintendo makes consumer products, with a PEGI 3 + and 7 +, but they never joined the game world mature. For this, they pass by outside publishers. They are not in front, and to support this type of games. If they threw in the game mature tomorrow, with an advertising campaign on television, maybe they would increase the market … For it is a very big ticket, on which we, the editors are not all willing to invest. Perhaps where Nintendo can make more money.”
SEGA saying they will continue creating hardcore Wii titles…
“But in absolute terms, to be perfectly clear, Sega continues titles ‘gamers’ on Wii. We have legitimacy because from the outset, we made some exclusive titles to the Wii, and understood the benefits of developing on this platform. Who else but Sega could go in this universe? Electronic Arts has done, but only since this year, with Tiger Woods PGA Tour 10 and Grand Slam tennis.”
