A strange situation developed late last year between Sony and the well-known PlayStation “character” Kevin Butler. Butler, played by Jerry Lambert, was spotted in a Bridgestone Tires commercial with a Wii. The ad was eventually pulled and it was later discovered that Sony was suing the tire company as well as Lambert’s own company.
Sony is still in a legal battle with Bridgestone, but has since settled out of court with Lambert.
Lambert will not appear in any video game ad over the next two years. Once the period has passed, he can lend his talent to any commercial he chooses so long as the Kevin Butler character is not portrayed. Sony also gained the right to look over any video game-related ads Lambert partakes in to ensure that its Kevin Butler property is not involved.
Regarding the original Bridgestone commercial, Lambert did acknowledge that the ad may have led to consumer confusion since he was seen with a Wii.