Sony UK boss Fergal Gara, in an interview with Trusted Reviews, made note of how Nintendo declining “could be detrimental to the market”. Gara believes that the company caters well to the younger demographic – something Sony doesn’t focus on in a major way.
[The decline of Nintendo] could be detrimental to the market, unless people like us raise our game and help tap into the younger consumer group that they serve rather well. That is the challenge to us. We need to bring maybe more family-friendly, more casual experiences into the market. I think there’s a big market segment there that we should take the challenge to engage and I see lots of potential to do that.
Gara went on to mention that the 3DS and 2DS family of systems were collectively the best-selling piece of hardware in the UK last year:
The DS family was the bestselling format last year, despite the stellar sales of the PS4 for the last four or five weeks, it was still the best selling console or console family.