Switch version only accounted for 1% of the physical version sales of FIFA 18 in the UK - Nintendo Everything

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Switch version only accounted for 1% of the physical version sales of FIFA 18 in the UK

Posted on October 2, 2017 by (@OnePunchMaz) in News, Switch

As you might have seen in our post on last week’s UK software sales, FIFA 18 finally launched and naturally dominated the charts. The Switch version placed at #7 in the individual charts, which is fairly decent. However, the Switch version was outsold by not only the other current gen-versions of the game, but even the Xbox 360 version, which took the fifth place in the sales charts. MCV reports that the Switch version only accounted for about 1% of the total sales of FIFA 18 in its launch week in the UK.

That certainly isn’t a great number, but it’s important to put it into perspective. As mentioned, this only accounts for physical sales – the Switch version might have had a stronger showing on the eShop. There have also been accounts of the Switch version being hard to find in stores – it’s currently sold out on Amazon.co.uk, with new stock only arriving on October 9th. It’s impossible to know for sure, but perhaps the Switch version of FIFA 18 fulfilled EA’s sales expectations – even if those were fairly low expectations.

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  • Aline Piroutek

    Does this means the Switch version is a sucess and Need for Speed II SE remaster is coming to it?

    • DespyCL

      bro, you should share that thing you re smoking

      • Aline Piroutek

        Well, it is my favorite EA game ever.
        The game is that bad?

    • Ektoras Kalderis

      I nearly chocked…..

    • Jon Turner

      Too early to say. Too early.

  • Blanco8x8

    It wouldn’t be so hard to believe that Sony pays EA to cripple the Switch version.

    • ben

      It sold out on Amazon uk without even entering the top 20. EA kneecapped themselves on this one. Still.. 1% of something like FIFA in the UK is probably still like 10 000 copies.

    • Tlink7

      Don’t be ridiculous, Nintendo hasn’t done well in the UK since the Wii era… Dudebros just don’t buy their machines and certainly don’t play sports games on them

      • R.Z.

        Are they also Dudebros in the UK ?
        Maybe they should be called Chapmates or something …

        • Tlink7

          Or Fambruvs xD

  • Marco Romano

    And here you have the start of third party runaway from Switch, as always…

    • ben

      Right now there are 25k transfers live on FIFA FUT so it has sold a reasonable amount on the switch.

    • Lucas Pereira da Silva

      Only EA Games

    • FIFA 18 on the Switch actually did ok for a game that was low in supply and missing features from its dedicated current gen home console brothers

  • jorden1506

    It is in 7th place which is still fairly good to be honest, that a Xbox360 version sells better isn’t that surprising either because there are still lots of X360 owners that haven’t upgraded to the new gen

    • ben

      They didn’t print enough copies and they charged ten pounds more than the ps4 version.

      Also, the bundle deal for the ps4 was 200 pounds including the game… which is basically giving away the game and selling the console at 50 pounds below RRP.

      • jorden1506

        so practically the same as in the Netherlands, but it at least did sell more copies than the ps3 version XD

        • ben

          I think it has done pretty well considering it is the weakest version and it was over priced with missing content. It was also on the console that is the most expensive at the moment. Hopefully, it did enough to give EA a positive feeling about doing the work again next year with the next version and trying to get more features in.

      • Blueberry

        Actually, I’d rather they initially charge 10 pounds more and have the whole game on the game card than let you download the rest of the games to your SD card, like NBA 2K18.

    • Dylancaufield1

      Yes, my little bro, only bought and retained the Xbox 360 to play FIFA.

  • AJK

    Am I correct in thinking that digital versions of games on other platforms are in fact counted in the UK charts? Why would Nintendo digital sales be excluded?

    • ben

      Digital sales have to be provided by Nintendo or EA. If Nintendo or EA do not provide them there is no way of knowing the digital sales.

      All I know is that there is a pretty active community on the Switch on FIFA 18 and the game is out of stock on Amazon UK. So it did better than EA had planned.

  • Dunnington

    I’m curious to see how 2K, an actual competent port of a popular sports game, sold on Switch. Hopefully better than this half-baked effort by EA.

    • Stuart

      It was on 1st place on the eShop of several countries for a couple of weeks,I think it did well. But it would have sold more if they didn’t delayed the physical version.

  • Jeff Moreira

    As others have mentioned, there is some issue with stock for this game.
    My friend couldn’t find it at ASDA or Tesco and online Argos doesn’t’ have it in our area and Amazon is promising delivery of it within a week.
    I think EA underestimated the demand and has sold everything they had on release day.
    There was a similar problem with Dragon Ball X2 in Japan were all the physical copies were sold out in the stores as well.
    So the devs clearly were not confident enough about their games on the platform and were not expecting it to sell so well.

    • ben

      Let`s not be rational here. There is a story that needs to be told about a third party game flopping on a Nintendo console.

      People calling it a bomba bin game… It is going to be hard for a game that is sold out to be in a discount bin… but shh… don’t say anything… Also this story misses the massive news which is that sales of FIFA are down 25% year on year. So which story is bigger? Switch version launch or sales down by a 1/4 year on year…

  • Sinara Centeno

    Besides what they said, EA is clearly boycotting the Switch as always do with Nintendo.
    Only blinds cant see.

    • ben

      I don’t think that is the case. They just had low expectations for sales and only printed what they needed. EA probably only made a 100k copies for the whole world on the Switch.

      (I mean 100k is pretty good considering the game was barely marketed or promoted by EA!)

      • Anon Anonimo

        Fake News

        • ben

          the game sold out in the UK. You should check.

          • Anon Anonimo

            Obviously I not talked about that

  • DrWilly

    Wait for Germany/France sales numbers, those are always better. The UK has never been Nintendo territory.

    • ben

      I think 100k world wide would be a great result for a game that has barely cost EA anything in Marketing.

      • Michael C

        100k…. for a Fifa title…thats crazy.

        • ben

          It is a 100k new customers not 100k returning or customers upgrading. That is the big difference.

        • Bảo Anh Hoàng

          Yeah, you are crazy, everyone is normal human, agree

  • Exposer

    So it sold well on Switch since is the most buyed game this week for the system, but bad compared to other consoles?

  • Michael C

    I like how the site tries to make excuses..XBOX/SONY online stores are stronger, so they probably equally or more outsold the NS, also….who gets outsold by the X360…even if its by 10 copies. Like i said, when it comes to real sales..unless the game is 1st party, minecraft, or has a nintendo character attached…it doesnt sell. And a quick search found plenty of merchants selling it for delivery tomorrow actually. NBA 2K18 first charts overseas didnt even have the switch version…but to be fair i dont know if it came to switch there, but not the best look.

    • nemo37

      1. You do realize that the charts track physical sales not digital, and NBA 2K18 has not received a physical release yet.

      2. “unless the game is 1st party, minecraft, or has a nintendo character attached…it doesnt sell”.

      How would explain Sonic Mania, Lego Worlds (where the Switch version constituted 44% of the units sold in the UK, making it the highest selling SKU for that game in Nintendo’s traditionally weakest market), Lego City, Bomberman, etc? I especially like how you ignore all the third-party games that have seemingly done well on Switch, but you bring up Minecraft (not surprising though considering you are an MS fanboy glorifying anything Xbox related and dumping Nintendo and Sony related)

    • Stuart

      NBA’s Switch version didn’t release the physical version yet,so far it is only available digitally. And NE is not making excuses,but it is trying to see the bigger picture. It is easy to make a huge article saying how Fifa 18 flopped to get views without telling the whole story. None of the things it said in the article is wrong,the game IS having stock issues (You can’t sell more if stores aren’t having copies to sell).

      “XBOX/SONY online stores are stronger, so they probably equally or more outsold the NS”

      The article is not saying that digitally Switch sold more or the same as the others,the article is saying that while physical is having low numbers maybe the digital numbers are more optimistic. And also this is probably the first news of an third party game not selling as well on Switch,and yet,is just one country and a really weak country for Nintendo.

  • nemo37

    Hopefully it does better in mainland Europe, considering Nintendo seems to do better in countries like France (nevertheless, I do not suspect it will do better than the PS4 in any European region, considering PS4 has the largest install base and there are exclusive PS4 bundles for FIFA). With that being said though, this is quite disheartening, as UK was one of the key markets where this game needed to do well. I do hope it does well enough for EA to bring a few more franchises for the Switch (I was personally hoping for a port of The Sims, Need for Speed, a few more EA Sports titles like Hockey and Madden) but at this point the situation on the EA side of things seems rather bleak.

  • Stuart

    I have to ask how low really was EA’s expectations with this game if 1% was enough to sold out? It seens to me they didn’t put much effort into selling this.

  • Padre

    Not enough copies? This is sad as this is the best FIFA to date. Sure its like FIFA 16, but at least the AI works compared to the PS4 version.

  • OlimacFTW

    Meh! It’s not a surprise if you are aware that UK is mostly a Sony and Microsoft territory.
    The most important data for sales are IMO from America and Asia.

  • Jacob Groves

    Here you go EA you will stop support Switch in future. Goodbye EA see you next Nintendo system!!!

  • Padre

    Those who are even mildly interested should get this game on Switch. Its better than PS4 version. Switch doesnt have broken defence and huge framedrops. 1st match on my PS4 I won 16-2. Thats not soccer. Otherwise EA might forget Nintendo again. While this game lacks some presentation its still a solid fun times.

    • DespyCL

      What? The ps4 version runs at solid 60 fps on matches and only drops to 30 for the replays. Whqt the fudge are you saying?

      • Padre

        Oh, its the dynamic camera that is broken on PS4. The zooms make the game crawl.

    • As if Nintendo needed EA to begin with. Nintendo been riding the Switch success with Japanese and Indies Developers + Ubisoft and soon Bethesda and 2K.

      Capcom got huge amount of work to do, Namco can regret asking us to port beg while losing money on Xbox One, Activision can stay quiet since they have done anything since launch with Skylanders and EA can suck it and leave.

  • awng782

    FIFA 18 on Switch sold around 8,000+ copies at launch.

    • DespyCL

      8000? Thats just sad , but yet people still defend it as being good enough for uk. It is just like the poor sales of xenoverse 2 and monster hunter double cross on japan, but yet people still praise those low numbers…

      • awng782

        Cant really expect much.

        Only 6 Switch games have sold over 10,000 copies at launch in the UK. 4 of those 6 games sold over 20,000 copies at launch. Only 2 of those 4 games sold over 30,000 copies at launch.

    • ben

      I think that is an OK number considering that is probably almost all consumers who would not have bought a FIFA game otherwise.

      • awng782

        It depends on EA’s own expectations.

        • ben

          I think EA expected it to sell next to nothing. I am sure EA is pretty shocked they have to do a second print of the game.

  • Kyle K. Moore

    What’s the Switch install base compared with all the other’s combined? Does the Switch currently have much more than 1% market share in the UK?

    • awng782

      PS4 + XBO: Nearly 8 million
      Switch: < 300,000

      • Kyle K. Moore

        The numbers there include Xbox 360 as well…but with just the three current ones Switch makes up only 3.6% of the market.

        I’m sure once you added the 360 version in there Switch’s performance would be basically proportional.

  • Dylancaufield1

    To be fair, many people like my little bro, only have Xboxs for playing FIFA.

  • StuOhQ

    Any excuses made don’t account for this being a disappointment. How much of an impact UKs physical numbers have on the bigger picture remains to be seen.

  • Adrian Brown

    I intended to buy the game full price, but after reading about the missing content and stupid reasons for that I decided to wait for a discount. I had faith that the Swwitch version would be as complete as the others, unfurtonately that’s not the case.

    • ben

      It wont get a discount if it is sold out.

      • Adrian Brown

        It will eventually get one. Every Fifa/PES gets a price drop months before the “next year” entry.

        • Bảo Anh Hoàng

          When it get discount, maybe next one already come out, this is EA to Nintendo, not Microsoft/Sony

        • ben

          Well, yeah. But that goes without saying.

  • awng782

    Just for context here:

    2 Switch games have sold over 30,000 copies at launch (Zelda BOTW and MK8 Deluxe)
    4 Switch games have sold over 20,000 copies at launch (the aforementioned 2 games, Mario + Rabbids, and Splatoon 2)
    6 Switch games have sold over 10,000 copies at launch (the aforementioned 4 games, 1-2 Switch, and Arms)

    Every other Switch game has debuted to sales of below 10,000, and FIFA 18 is apparently no exception.

    • Jon Turner

      So apparently FIFA 18 might not have failed on Switch after all?

      • awng782

        It all depends on EA’s expectations. Also, we need to see worldwide numbers. FIFA is huge in the UK, but the Switch is not.

        • ben

          EA would never want the fanbase to move. EA just want to increase the fanbase. So I think EA will be pretty happy with the results.

  • awng782

    I went back to see how well the Wii/DS/3DS versions of FIFA sold back:
    – FIFA on Wii sold anywhere from 10,000-15,000 copies at launch per entry
    – FIFA on DS and 3DS never charted in the UK Individual format Top 40, so each title probably struggled to sell more than 1-2 thousand copies at launch

    In that context, FIFA 18 on Switch sold “okay” in the sense that sales were in line with the Wii entries relative to the install base, but the numbers are still very low.

    It will be interesting to see how the game performs in other territories where Nintendo is stronger, and how EA responds to these numbers.

    • Jon Turner

      So this applies to the UK? Huh? So it’s done roughly on par with Wii entries in the UK?

  • Yeah, 60mlns of ps4, 40 of xbo and~7 of sws. How did that happend?

  • Tlink7

    FIFA people don’t buy Nintendo consoles because ”they’re for kiddies”, this is hardly surprising

    • R.Z.

      Yeah, I also think there’s not that much overlap between Nintendo gamers and FIFA buffs, who often don’t even play other games.
      That being said it was still the best selling game on the console that week, so one might wonder whether UK people buy the Switch at all in general …

      • Tlink7

        I really don’t think a lot of people in the UK buy Switches. I’d say it is doing better than the Wii U, but Sony and MS are still more popular there and FIFA players aren’t likely to get the game on a new console when they can just play it prettier on their PS4/Xbone

    • ben

      If that is the case, then every sale of FIFA on the Switch is a win for EA because it is a sale to a new customer. FIFA expanding its player base by 1% is a big deal.
      The real story that no one is talking about is that sales on the Xbox and PS4 are down 25%… So which story is bigger actually? The loss of 25% of sales or the gain of 1% on a new platform…?

      • Tlink7

        I’m sure EA expected it to sell like it did. I’m not saying it is selling badly, just that such amounts aren’t surprising.
        That might indeed be the real story, but this is of course a Nintendo site, so that news not being covered seems appropriate 😛

  • ben

    Just out of interest, how many people bought it here? I got it. It is a really cool game. Like a lot. I would never buy FIFA on PC and Xbox is a non eternity in Japan. Sony… is a terrible company.

    • Petri

      Is the game working properly (any stutter, lag?)?
      I forgot to cancel the order and it is ready for pick up, still debating whether I should go and pick it up.

      • ben

        The game works really well. The only issue is the lack of friend online play.
        The rest of the stuff in there is pretty good. Not a mess at all. Ultimate Tournament is also pretty cool but you have to have online connection to play it.

        • Petri

          I would only use it on local with company, I don’t really play these games myself.
          Have you tested single joy-con gameplay?

    • Jeff Moreira

      Bought mine and I’m waiting for it to arrive, cannot wait to play it!