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Akihiro Hino

Level-5 CEO talks Lady Layton

Posted on 1 month ago by (@NE_Brian) in 3DS, News | 3 Comments | 0 Likes

Even though Lady Layton was announced last July, we haven’t heard much about it since then. Famitsu catches up with Level-5 CEO Akihiro Hino for an update of sorts this week.

Famitsu starts off by asking what parts are new compared to past entries. Hino points out that the protagonist has changed from Professor Layton to his daughter, Katrielle. Because of that, this game will have a female touch while keeping the series’ atmosphere intact. Hino hope the game will show a brand new side of the franchise.

Level-5 has been a staunch supporter of Nintendo platforms for many years. This will continue with Switch, as the company is already confirmed to be on board. Just don’t expect any titles immediately.

In an interview with Vandal, CEO Akihiro Hino said Level-5 won’t have any games ready for Switch’s launch. As for why, he explained that they want to “find out the best way to get the most out of the console” and “how to take advantage of it.”

Hino’s full comments:

“We plan to make games for Nintendo Switch, but I think it’s very important to find out the best way to get the most out of the console. For that reason, we won’t have any titles at launch, but we’ll work with it as soon as we figure out how to take advantage of it.”

Level-5 is working on several projects, including Lady Layton, The Snack World, Inazuma Eleven Ares, and Megaton Musashi. Some of these are planned for 3DS, and a couple may end up on Switch as well. Megaton Musashi probably won’t be ready until 2018, so it might make more sense to create it for Switch rather than 3DS.

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National StreetPass Weekend: Yo-kai Watch Edition is currently underway in North America. To celebrate, a new Mii is going out to 3DS owners.

If you have SpotPass enabled, you should be seeing Akihiro Hino’s Mii showing up shortly. Hino is the CEO of Level-5 and the creator of Yo-kai Watch.

Thanks to Jason K and Anthony for the tip.

In a recent issue of Famitsu, the magazine had a massive interview with Level-5 CEO Akihiro Hino. The discussion covered the company’s Level-5 Vision 2016 event, plus specific games: The Snack World, Lady Layton, Megaton Musashi, and Inazuma Eleven Ares.

It starts out with Famitsu talking about how there’s a theme each time a Level-5 Vision is held. This time around, it’s “New Heroes”. Hino notes that it’s probably just the company’s usual practice of deciding themes and holding announcement events.

Forbes was given the opportunity to speak with Akihiro Hino, CEO of Level-5. The two sides talked about topics like the company’s cross-media push, avoiding market saturation, and the brand new project Megaton Musashi.

Head past the break for some excerpts from the piece. You can read the full article here.

Katrielle Layton is starring as the protagonist in Lady Layton. It’s a significant change for the series, as a female is taking the lead role.

As for why it was decided to have Katrielle featured in the new entry, Level-5 CEO Akihiro Hino told Famitsu this week that roughly half of the franchise’s user base is female. Even though there might be a feeling that men do not connect with male characters with the same going for women and female characters, Hino still hopes to appeal to the latter demographic. With drama series, main female characters were able to become big hits after women responded well to them.

Hino also mentioned to Famitsu that Lady Layton has various chapters with their own stories. The overall structure can be compared to that of a television series.

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Megaton Musashi details

Posted on 9 months ago by (@NE_Brian) in 3DS, News | 4 Comments | 0 Likes

This week’s issue of Famitsu has a recap of Level-5 Vision 2016 as well as an interview with Level-5 CEO Akihiro Hino. Among the games discussed was Megaton Musashi, which appears to be on track for Nintendo platforms.

Here’s what’s leaked out of Famitsu thus far, courtesy of Siliconera:

– Going all-out with robots
– Has a world setting that will resonate with the generation of older folks
– Yamato Ichidaiji is the protagonist
– Will see it in the perspective of characters other than Yamato
– Level-5 wants to focus on showing the cool factor of robots in Megaton Musashi, along with the “awesome action that takes place inside the cockpit” where you’ll see characters shouting out special attack names and pulling levers
– We’ve seen a toy resembling Musashi’s cockpit, but Hino hopes to have something that resembles something that connects to the game like what we saw in Steel Battalion on Xbox
– Level-5 still deciding on supporting hardware
– Level-5 is thinking about 3DS developments for now
– Given how Megaton Musashi’s production revolves around giant robots and anime, they’re considering high-spec consoles that will allow you to fully enjoy such contents
– Hino wants players to play on screens that are as large as possible if they can

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Yo-kai Watch originally came to Japan in 2013. However, it wasn’t until last year that the franchise appeared in North America.

In an interview with USgamer, Hino talked about the wait for Yo-kai Watch in the west, telling the site:

“In Japan, Level-5 is a known company and we have a good relationship with various companies. But here in the west, it takes time to actually build a relationship with some of the big companies. Since Level-5 isn’t just known for just its name, we have had to build up a level of trust, which we see as one of our biggest challenges.

We realized that our company was finally mature enough to set up a company here. So we think that was one of the factors.”

The first Yo-kai Watch game did alright when it arrived in North America last year. However, it’s not quite the same sensation as it is in Japan currently.

Level-5 president and CEO Akihiro Hino noted in an interview with The Verge that the series is on the same path as when it debuted in Japan a few years ago. Much like in the states, Yo-kai Watch only sold adequately. It was when the second entry released that the franchise really picked up steam, and Hino thinks something similar could happen overseas.

According to Hino:

“We have to understand that it takes time. But then at the same time we have to work as hard as we can to shorten the time as much as possible.”

“I think we’re following the same kind of sales trend as Japan. Meaning that our first game in Japan had OK sales, but it only became a huge phenomenon when we released the second game. I think our launch here in the US is kind of the ideal sales that we had expected.”

“For the markets where it takes more time, we have to change the messaging, trying to push the aspects that are more familiar to those markets. Not just push the game as-is, but pick the unique aspect that will be familiar.”

“We do believe that Yo-kai Watch can be as big of a social phenomenon [in the West] as it is in Japan.”

Nikkei Trendy published a new interview with Level-5 president and CEO Akihiro Hino. There was plenty of talk about Yo-kai Watch, including the first game’s performance in North America, the next Yo-kai Watch movie, and Yo-kai Watch 3. He also shared a status update on Snack World and what lies ahead for the company.

Siliconera rounded up details from the interview, which we’ve summarized below. You can read their full article here.

Yo-kai Watch sales

– Anime has received favorable TV ratings
– Games are at around 400,000 copies sold in North America
– Hino says that looking at it from a Yo-kai Watch perspective, that’s not nearly enough.
– It takes time for things to start catching on in North America
– Level-5 is putting together a plan of having things bloom like a flower in half a year or a year from now
– Specifics weren’t shared
– Hino noted that the idea is to have North America get content that Japan has yet to see, or some content before Japan, or at the least at the same time Japan gets it

Yo-kai Watch movie

– Third film will have live action and anime parts
– Was originally planned as a full-CG film
– This would have taken two years, which would have been the case for a full live-action film as well
– Level-5 wants a new film each year and thought of ways to make that happen, including its whole story

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