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Nielsen

Nielsen is continuing its annual tradition of providing a look at the most anticipated games of the holiday season. The company’s results are based on games scheduled between October and the end of the year.

On Wii U, Paper Mario: Color Splash is ranked highly, which makes sense as there’s not much else to look forward to. Pokemon Sun/Moon, Mario Party: Star Rush, and Disney Magical World 2 are the anticipated 3DS titles.

As for how Nielsen collects its data, the company says:

“Nielsen Game Rank represents the overall anticipation level among gamers on each platform, based on a combination of several key measures (including awareness, purchase interest, consumer rating and others). The percent value shown reflects how strong the overall anticipation level is for the title, relative to the pre-release anticipation levels of all previous titles that released on the platform(s). Values shown for multi-platform titles are averages of the values from each release platform. Titles included are those being released between Oct. 1, 2016 – Dec. 31, 2016, that have a Game Rank of 75% or higher. Data was collected by surveying 6,000 gamers age 7 to 54 between Aug. 21, 2016 – Sept. 24, 2016.”

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Nielsen has conducted a poll to determine the most-anticipated games of Holiday 2015.

On Wii U, Yoshi’s Woolly World came out on top with a 91 percent score. Animal Crossing: amiibo Festival, Mario Tennis: Ultra Smash, and Devil’s Third also ranked highly.

Dragon Ball Z: Extreme Butoden is the most-anticipated 3DS game according to Nielson, followed by Zelda: Tri Force Heroes and Pokemon Super Mystery Dungeon.

Nielson said of its Nintendo findings:

Though Nintendo may be short on multi-platform titles this holiday, it has a surplus of high-profile exclusives, with a total of seven highly anticipated games on Wii U or 3DS due out in the coming months. U.S. gamers are keen to jump into Yoshi’s Woolly World (91%) on Wii U after the publisher released the title in the U.K. earlier this year, and the combination of Animal Crossing and Amiibo is generating a great deal of excitement among many Wii U gamers for Animal Crossing: Amiibo Festival (84%). Nintendo’s console will also see exclusive releases of Mario Tennis: Ultra Smash (80%) and a relatively rare M-rated exclusive with the new action title Devil’s Third (76%). Gamers on the 3DS are looking forward to The Legend of Zelda: Tri Force Heroes (86%) and Pokémon Super Mystery Dungeon (77%), new titles that build on two of Nintendo’s biggest franchises. The 3DS will also welcome a third-party exclusive that gamers are enthusiastic for; fighting game Dragon Ball Z: Extreme Butoden (88%) from Bandai Namco.

The Nielsen Game rank, which is what the rankings above are based on, “represents the overall anticipation level among gamers on each platform, based on a combination of several key measures (including awareness, purchase interest, consumer rating and others).” As for the percentage, this “reflects how strong the overall anticipation level is for the title, relative to the pre-release anticipation levels of all previous titles that released on the platform(s).”

All games releasing between October 1 and December 31 were eligible for the survey. Additionally, data was gathered from over 4,800 gamers age 7 to 54 between the dates of August 24 and September 19.

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lifetime-ownership Console-purchase-factors

A US-focused survey conducted by Nielson provides some insight into why people buy certain consoles.

In general terms, 91 percent of Wii, PlayStation 3, and Xbox 360 owners crossed over to the Wii U, PlayStation 4, and Xbox One generation. And specifically regarding Wii U, 86 percent previously bought the Wii.

Why did people purchase a Wii U? The system’s fun-factor was the most-desirable element, followed by its family-friendly nature, price/value, backwards compatibility, and exclusive games/content.

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