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Reggie Fils-Aime

This information comes from Nintendo of America president Reggie Fils-Aime…

“We look at every launch uniquely as to what’s the right thing to do for that launch. And I’ve been involved in launches dating back to the Nintendo DS. Each one is a little different. For this launch, what we found is that with the range of software that’s coming–not only available day one but through April and into the summer, and including the holiday timeframe with Super Mario Odyssey–that we wanted to enable the consumer to buy the software they want, to look to get to the most approachable price point we could get to. That led us to a $299 price point, and let the consumer decide what games they want to buy.”

This information comes from Nintendo of America president Reggie Fils-Aime, who shared the following with GameSpot…

“Oh, so earlier today I got asked about Mother 3; maybe you can ask me about Metroid. Look, again, I am proud as an executive with Nintendo to say that we look at all of the boards and all of the comments and we really have a good understanding of what our consumers want. And believe me, we take that to heart as we work to create content. So I have nothing to announce–here. But we are aware that there are some key IP that consumers just can’t wait for the next true installment in that franchise’s legacy. Suffice it to say, we’re aware of it, and talk to me in a year and let’s look back and see what’s happened.”

Reggie also stressed the importance of having “a regular cadence of critical launches to drive the install base and keep the consumer base engaged.” With Switch, Nintendo is looking to avoid “large gaps” between releases.

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Reggie stops by and shows off the limited edition versions of Zelda: Breath of the Wild during the latest Nintendo Treehouse segment:

Nintendo of America president Reggie Fils-Aime stopped by the Treehouse stream today. During his segment, he showed off the Zelda: Breath of the Wild Master Edition, of which he says quantities are “extremely limited”. The game’s Special Edition is “also limited”, though not quite as much. Basically, get your pre-orders in as soon as you can if you’re interested in either one!

Nintendo has a solid stable of franchises ranging from Mario to Zelda. From time to time though, they’ll introduce something completely new. During the Wii era for example, Nintendo offered up its own take on the shooter genre with Splatoon.

Nintendo of America president Reggie Fils-Aime was interviewed during the TV documentary series
Unlocked: The World of Games, Revealed. As part of that, he was asked how Nintendo decides between using one of its iconic characters or something completely new.

Reggie explained in response:

Unlocked: The World of Games, Revealed is a new documentary series that explores the world of video games. The new show just went live this week, and one of the episodes features Nintendo quite a bit.

Two prominent Nintendo executives spoke about the topic of competition during their segments. At one point, Nintendo of America executive vice president of operations Don James was asked about the biggest challenge the company has had to deal with. That’s what led him to mention competition. While competition can be “fierce”, James believes that Nintendo franchises act like a “secret weapon”.

He noted:

Bloomberg recently spoke with Nintendo of America president Reggie Fils-Aime, and has now posted its full interview. Nintendo on mobile was discussed, including when we’ll see Super Mario Run on Android. Virtual reality was a topic as well. Listen to what Reggie had to say below.


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CNET is another publication to have put up an interview with Nintendo of America president Reggie Fils-Aime. Just as we’ve seen with these discussions, much of it is about Nintendo on mobile and Super Mario Run. Reggie confirmed that the mobile game won’t be on Switch, but won’t rule out Apple TV. On the other hand, NES games won’t be coming to smartphones.

You can read up on a roundup of Reggie’s comments below. Be sure to view CNET’s article CNET“>here as well.

Nintendo of America president Reggie Fils-Aime took on some questions from fans that ties into his appearance on The Tonight Show. He commented on Super Mario Run, his favorite Mario title, and more. Hear Reggie’s full responses below.

Engadget published a few new quotes from Nintendo of America president Reggie Fils-Aime. With Super Mario Run taking the spotlight this month, the discussion focused on mobile.

Reggie spoke about Satoru Iwata’s comments from 2011 and how Nintendo’s stance on mobile has changed since then. He also talked about how Pokemon GO has given 3DS a big boost and spoke about how Switch won’t be negatively impacted.

Head past the break for Reggie’s comments. Read Engadget’s full piece here.


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