“I think the big question to me, as the expectations of these big triple-As keep on growing and the consoles become more powerful and teams get bigger, is how do we keep the costs in line? That’s for sure one of the things that is going to stifle innovation eventually. Anytime you want to make a big triple-A, you’re spending, let’s say $100 million, you’re not going to want to take a chance. It’s got to be, I’m making the next Call of Duty or the Assassin’s Creed and I know it’s going to make ‘X’ amount, so we’ll make money. I think that’s the tougher thing.”
- Managing Director of Ubisoft Toronto Jade Raymond
Raymond went on to say that she believes developers need to find new ways to make money if they want to keep making huge, AAA, innovative titles. Budgets like that aren’t conducive to innovation unless you can find another source of revenue.