YouTube's head of gaming thinks Nintendo can improve relationship with content creators - Nintendo Everything

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YouTube’s head of gaming thinks Nintendo can improve relationship with content creators

Posted on November 14, 2017 by (@tylerlelliott) in General Nintendo, News

Nintendo and its relationship with the YouTube community has not been without its problems. Back in September, users part of the Nintendo Creators Program received e-mails stating that as part of new guidelines they could no longer broadcast content on YouTube Live.

In an interview with Polygon, YouTube’s head of gaming, Ryan Wyatt, says he believes Nintendo has better options than how they are currently conducting business in terms of dealing with content creators and monetization.

Wyatt says that YouTube and Nintendo “have constant conversations with each other to try and figure out how to benefit both the video game publisher and the creator community on YouTube.”

He adds:

“They’re spending a lot of time looking at how to engage their creation community and how to handle monetization. … [YouTubers] are able to livestream Nintendo content and monetize through our non-ad products. That’s a better question served to them for what they want to do in the future, but I think there are ways to better improve and better optimize how they work with the creators.”


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  • Force

    They sure as F can. There’s a reason why people don’t cover Nintendo when they otherwise would, because they copyright strike/claim the revenue of their videos!

    • Wrong. You can upload their videos. Nintendo doesn’t issue strikes.
      They don’t even touch Smash Bros. videos nor any games not developed in-house or Nintendo EAD developed.

      • Force

        Oh, then why is it that there are so many YouTubers that don’t upload videos with Nintendo content? Due to the strikes they get. The bot flags it, and then strikes their video. This isn’t an opinion, this is a fact.

        • NintendoPSXTheSecond

          Nintendo actually only strikes music, trailer footage and cutscenes. This applies to only EPD developed games as Pokemon, Fire Emblem and Xenoblade get passes.

        • KnickKnackMyWack

          Because it’s about money, duh. Youtubers care about their bottom line and so far Nintendo is the only publisher who doesn’t give them 100% ad profits. Nintendo does not issue take-down strikes and you’re a liar if you keep asserting they do.

          • Force

            So you’re saying all the YouTubers that speak of Nintendo’s policy are lying?

   All these people, they’re just talking out of their behind then? Is that it?

          • KnickKnackMyWack

            What kind of “proof” is this supposed to be? You literally just linked to a YouTube search for videos talking about the Content Creators Program which does not remove videos. It only monetizes them. So yes, without any proof that their videos are being outright removed, they are lying if they are claiming otherwise.

          • Force

            Ah, I’ve gotten the wrong idea, you’re correct. It’s demonetization that Nintendo did.

    • Aline Piroutek

      Many Brazilian youtubers don’t publish Nintendo vídeos anymore because Nintendo steal almost all monetization they could get, so they make content about other games, because “why earn half of the Money with Nintendo when other companies offer full monetization with the same effort to make videos?”.

      • They don’t because there is no Nintendo in South America.

        • Aline Piroutek

          lol, you’re right.

    • IBO

      YouTube is evil Nintendo is doing fine without youtube whoring support

  • Pepperkeet

    You know who could REALLY improve their relationship with creators?…

    • Exactly. It’s easier for them to shift attention than make an effort though.

      • Annette

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  • The thing that people don’t understand is.

    Nintendo Copyright Claim is only on the In-House IP and Games.
    Mario, Yoshi, Donkey Kong, Wario, Splatoon, ARMS and anything Nintendo EAD or in-house devs.

    All of their games that is developed outside do not get claimed. You can upload Fire Emblem Warriors and be free from it but you probably won’t be free from YouTube Demonetization because of the action in the game.

    So many YouTubers complaining despite either not uploading anything outside of Mario or in-house games or doesn’t upload anything Nintendo period. Or they are apart of Nintendo Creator Program knowing how strict it is.

  • Sad Nintendo is doing this…..

  • Lawl. Youtube can’t even improve its relationship with content creators.

  • NeptuniasBeard

    Pot calling the kettle black, but yeah, Nintendo could stand to not be so strict. And I’m pretty sure they gain more in the long run without their rules.

    • Force

      Sure, there are no saints between YouTube and Nintendo when it comes to content creators. But so far I understand, Nintendo can stop the bot from auto-flagging right away, which would already help a ton.

  • Aline Piroutek

    Just flag vídeos with the complete soundtrack uploaded on Youtube.
    You already make a lot of money with amiibos and games Nintendo, don’t try to steal the work of people who advertisse YOU for free.
    How many little youtubers continue to publish Nintendo content? Only the ones who don’t want money.

    • Aline Piroutek

      Nintendo: “Do you want to make a vídeo showing how epic your kills were in Splatoon 2? ”
      Youtuber: “Yep”
      Nintendo: “HAHA, only if you give me $30”
      Youtuber: “What??? I already paid for your game. Don’t you want to more people see how much fun Splatoon is?”
      Nintendo: “Nope. GIVE US YER CASH”

  • Bap

    Youtube is telling this lol. The site that actively turns away content creators with its crappy automated system.

  • Alt X

    don’t care. go get a job, stop trying to make money off developers hard work. just because you recorded the game and uploaded it, doesn’t mean you should be making money for doing so.

  • Tlink7

    Ironic coming from a site that killed off creative people like animators in favour of mindless and unoriginal let’s-players

  • I coulda told you that, but there’d be no articles about meee