“Where people go wrong in the casual market is that, while the development costs are exploding on the casual side, they’re treating the Wii like the old PC market – making cheap, accessible games. They think if they make ten titles and two are hits, they will finance the other eight. But they forget these eight crappy titles will flood the market and will lead to problems in terms of production – and upset retailers. Also, the consumer will be pissed off because they’ll be confused.” – Christoph Hartmann, global boss of 2K
Indeed, there are too many games that simply are abysmal and are on retail shelves right now. Too many companies attempt to take advantage of the Wii’s casual market and produce titles that should not be released. The sad thing is, this process will probably continue throughout the system’s lifecycle.
