Disney Interactive unified with Consumer Products division
Posted on June 29, 2015 by Brian(@NE_Brian) in General Nintendo, News
Disney is combining two of its groups into one. Disney Interactive, the team behind Disney Infinity, will be joined together with Playmation creator Disney Consumer Products under the new name Disney Consumer Products and Interactive Media (DCPI).
With the move, Disney hopes to better align the separate technology development ongoing in the divisions. The company is also looking to leverage the retail and licensing relationships already in place.
