Mercedes-Benz says its Mario commercial has exceeded expectations
Posted on July 14, 2014 by Brian(@NE_Brian) in General Nintendo, News
Back in May, Nintendo announced that Mario Kart 8 would be receiving Mercedes-Benz DLC. The news was accompanied by a commercial featuring a crossover between Mario and the car company.
According to Mercedes-Benz Japan president and chief executive officer Kintaro Ueno, the ad “has exceeded our expectations.” No surprise there, as the video has been viewed over two million times. Mercedes-Benz Japan has also confirmed an increase in visitors to its showrooms and demand for the car.
Ueno said:
“[The commercial] was quite a talking point, bringing a lot of people to the showroom. This is a new market segment for us, but it has exceeded our expectations. I can say that it’s going well.”
