Nintendo on IP expansion business
Posted on January 31, 2019 by Brian(@NE_Brian) in General Nintendo, News
This information comes from Nintendo president Shuntaro Furukawa…
For the IP expansion business, we will work mainly through partnerships with other companies to expand the number of people who have regular access to Nintendo IP in areas other than video games. Through character merchandise, theme parks, and other such business licensing business initiatives and initiatives in the video content business, such as film, we aim for consumers to receive the games and worlds Nintendo creates as more familiar entertainment experience. Through the accumulation of such initiatives, we will increase the value of Nintendo IP which forms the foundation of our competitiveness as we move forward with our business. We are aiming to encourage the great number of consumers worldwide to love Nintendo and continue loving it.
And the progress around the world beyond countries and areas with the IP expansion business has been made, releasing a variety of character merchandise and forging collaborations with partner companies.
