Nintendo thinks demand for multiple Switch systems per household will increase, still room to grow in U.S. and Europe
Posted on May 13, 2021 by Brian(@NE_Brian) in News, Switch
Nintendo president Shuntaro Furukawa weighed in on the groups he feels Switch hasn’t fully reached as part of a financial call last week.
Furukawa believes that “demand for multiple systems per household will increase even as hardware unit sales grow.” In other news, “significant sales growth is continuing in Asia” while Nintendo hasn’t fully tapped into the potential for North America and Europe.
According to Furukawa:
“In the previous fiscal year, household demand for multiple systems accounted for roughly 20% of unit sales of the Nintendo Switch family of systems. Going forward, we expect demand for multiple systems per household will increase even as hardware unit sales grow. By region, significant sales growth is continuing in Asia, and we believe there is still room for sufficient growth of new demand in Europe and the United States, considering the sizes of those populations. To this end, we must thoroughly convey the appeal of existing titles and future titles to consumers.
In the same response, Furukawa also provided an update on China. He said:
Regarding business in China, we have no major updates, but according to Tencent Holdings Limited, which conducts sales on our behalf in China, sales during this Lunar New Year holiday season surpassed sales of the same period of the previous year. Titles including Mario Tennis Aces, released in January, and Ring Fit Adventure, which continued its strong momentum, sold well, as did evergreen titles like Mario Kart 8 Deluxe, and New Super Mario Bros. U Deluxe. We will continue to work persistently to expand sales.”
