Pachter: It’s pointless to make mature DS games for nonexistent audience
Posted on April 23, 2009 by Brian(@NE_Brian) in DS, News
Wedbush Morgan analyst Michael Pachter has stated that there is no point in making mature games for the DS. Patcher reasons that there is no audience that purchases such games. Meanwhile, in spite of the sales of GTA: Chinatown Wars, Take-Two will continue to support the DS.
“There may be a lot of ‘adults’ who own DS hardware, but look at the ads: America Ferrera, Liv Tyler, Beyonce, and Carrie Underwood are all targeted at teen girls or women. It’s pretty clear to me that the ‘older’ DS demographic is largely female, and that they play Brain Training, Nintendogs, and Rhythm Heaven, not GTA: Chinatown Wars. There’s no point making games for an audience that is not there.”
I wouldn’t go as far as to say that it’s pointless to create more mature titles for the DS. In spite of the fact that the sales of Chinatown Wars have been underwhelming thus far, it might be best to see how the title performs in the long haul.
Meanwhile, in spite of the sales of GTA: Chinatown Wars, Take-Two will continue to support the DS.
“We have and we will continue to support the platform. We think the mature segment of the DS market is growing.”
