Skylanders becomes Activision’s biggest new IP launch in company history
There’s a reason why Skylanders: Spyro’s Adventure is getting a sequel. Activision announced today that the game is the company’s “biggest new IP launch in Activision’s history”.
Activision Blizzard Chief Executive Officer said:
“Skylanders Spyro’s Adventure™ was the biggest new IP launch in Activision’s history and it is on track to become an important and sustainable franchise.”
Activision also shared the following tidbit about Skylanders in their latest financial report:
“In North America and Europe, including accessory packs and figures, Skylanders Spyro’s Adventure was the #8 best-selling game in dollars for the fourth quarter of 2011 and #1 selling kids’ title in dollars in the calendar year. Additionally, in North America, including accessory packs and figures, Skylanders Spyro’s Adventure was the #10 best-selling title in dollars.”
A follow-up to Skylanders, Skylanders Giants, is set for release later this year.
Source: Activision PR