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Dan Adelman

Dan Adelman has issued his own personal response about leaving Nintendo on a website he launched today.

Adelman was the founder of Nintendo of America’s digital distribution business and remained with the company for nine years. Today, however, Adelman revealed he left the company last week and is creating his own business to help smaller developers in various ways.

In any case, here’s what Adelman had to say about Nintendo – in which he also states that the eShop “is in good hands”:

Dan Adelman assisted indies during his time at Nintendo. Now, he’s going indie himself.

Adelman, the founder of Nintendo of America’s digital distribution business, intends to continue his success with the company “in a direct role on the ground across independent studios.”

An official announcement sent out by Adelman states:

During his time at Nintendo, Dan oversaw the launch of hundreds of games and advised indie developers on game design, marketing campaigns, and general business strategy. He is best known for identifying and bringing great indie games like World of Goo, Cave Story and the BIT.TRIP series to major consoles before competing platforms took notice of indie developers.

Many indie teams recognize that the business-side is crucial to success but don’t have the resources to hire a full-time business or marketing expert. In his new endeavor, Adelman will take indie developers to the next level of success by working with them as a virtual team member to help them make informed business decisions and stand out from the rising tide of indies.

Prior to joining Nintendo in 2005, Adelman was a part of the launch team for the original Xbox, handling multi-million dollar third-party publisher business development deals as well as strategy planning for Xbox Live, which included launching XBLA. He graduated with honors from Oberlin College, and has an M.A. from Nagoya University and an MBA from Columbia University.

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Nintendo eShop

Dan Adelman, one of the men in charge of leading Nintendo’s indie efforts, has left the company after nine years. Kotaku reports that Friday was his last day with the Big N.

Adelman has gone independent, and Nintendo is said to be supportive of the move.

Head past the break for some comments from Adelman on his decision to leave Nintendo and much more.

Nintendo will be at GDC 2014 next week, and plans to show its support for indies in full force.

First, Nintendo will be demonstrate to attendees how its Nintendo Web Framework (NWF) tool was used to create a new game demo featuring characters and other elements from the Mario vs. Donkey Kong series . “The game demo shows how developers can create great experiences using NWF, and that the user-friendly, full-featured tool expands access to developing Wii U games to as many people as possible,” the company says.

Dan Adelman, manager of Business Development at Nintendo of America, will also hold a session at the Unity booth on March 20 to explain the step-by-step process of how developers can go about bringing games to the eShop.

In its announcement today, Nintendo mentioned its relationship with Unity, which allows authorized Wii U developers to obtain a license to develop with Unity Pro on the console for free.

Steve Singer, vice president of Licensing at Nintendo of America, said:

“We want to demonstrate to developers how easy it is for them to bring their creative ideas to Nintendo systems. Nintendo offers wide-ranging support for indie developers, whether they want to use NWF, Unity or their own proprietary code.”

Those who visit Nintendo’s booth at GDC will be able to try out the following Unity-made titles:


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