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Niantic

Pokemon GO launched with a McDonald’s partnership a couple of weeks ago. Over 3,000 locations became either PokeStops or Gyms. The move made sense for the fast food restaurant, as they likely knew it would boost business.

And that’s exactly what’s happened. McDonald’s sales in Japan rose 27 percent last month, with the company stating that there was demand for children’s meals featuring Pokemon toys and increased traffic thanks to Pokemon GO.

That’s definitely good news for McDonald’s, but the restaurant believes it’s too early to estimate Pokemon GO’s impact on earnings. That being said, more customers are being drawn in due to the partnership.

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GamesBeat was recently given the opportunity to speak with The Pokemon Company consumer marketing director J.C. Smith. Smith had plenty to say about the Super Bowl commercial which aired earlier in the year, the Detective Pikachu film (we’ll hear more “soon”), Pokemon GO, and more.

Per usual, we’ve rounded up some of the important responses below. You can read the full interview on GamesBeat here.

Pokemon GO has its second notable partnership. In Japan, the TOHO cinema chain will have most of its movie theaters become PokeStops. It’ll only be outside however, as to not disturb folks watching films.

The Pokemon GO and TOHO partnership will kick off later this year.

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Pokemon GO

Pokemon GO received its latest update yesterday. For a select group of players fortunate enough, they now have access to some features Niantic is testing. There are big improvements across the board when it comes to tracking.

First, you’ll see that the Nearby section has changed to a greater extent than we knew of previously. Players can now see the closest PokeStop if a Pokemon is near there. Also, when touching a Pokemon and select “view”, it zooms out and takes you to an overview map – the Pokemon appears to be in the pink circle. Choosing the Pokemon to track puts a marker on the live map, and when one flees, you’ll be notified with a message.

Here’s a look at what’s to come for tracking in Pokemon GO:

As Niantic is still in the testing phase with new tracking features, things may change a bit before the system is rolled out to all players. Still, what we’ve seen so far is a noticeable improvement compared to what’s in Pokemon GO at the moment.

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When you’re driving, you shouldn’t be playing Pokemon GO. Niantic wants to make that clear with a new warning that can now be issued following today’s new update.

If you’re going too fast, you may see the notice appear. It’s a basic warning which asks users not to play and drive. You’ll need to tap “I’m a passenger” in order to continue playing. That seems pretty fair!

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Update: Now that we have slightly more extensive patch notes, here’s what Niantic has to say about Sightings officially:

“We’re currently testing a variation of the ‘Nearby Pokemon’ feature with a subset of users. During this period you may see some variation in the nearby Pokemon UI.”


There’s another aspect of today’s Pokemon GO update not included in Niantic’s official patch notes (version 0.33.0). After applying the update, you should see that the “Nearby” feature has been replaced as “Sightings”. Nearby was removed entirely with version 1.1.0 / 0.31.0.

How Sighting actually works is unclear. Some players have been messing around with it for a bit though, and their reports may offer up some clues as to how it functions.

Pokemon GO seems to scan the area around you roughly every 15 seconds. If a new Pokemon spawns, it’ll be added to the Sighting lists. If it goes away, it’ll be removed. Those who move too far away from a Pokemon will see it disappear. Apparently the distance is roughly 700 feet.

Keep in mind that this information is entirely unofficial at the moment.

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Update: We now have slightly more extensive patch notes – see below.


Pokemon GO’s latest update (version 1.3.0 / 0.33.0) is starting to go live. It’s a bit more involved than the last one, as Niantic has addressed a bug with XP bonuses and the battery saver mode has returned on iOS. Additionally, there’s now a driver warning as well as the ability to change your nickname once.

Currently, the update is available on Android. The same patch should be up for iOS users very shortly.

Head past the break for the official patch notes.

Based on its estimations, Sensor Tower reports that Pokemon GO has generated over $200 million net revenue worldwide. The app managed to do so during its first month of availability across iOS and Android.

Pokemon GO has performed better than Supercell’s Clash Royale and King’s Candy Crush Soda Saga, two huge mobile downloads. The chart above shows that Niantic’s game earned more revenue through the first month. We’re also able to see how Pokemon GO took off even further once it arrived in Japan.

Sensor Tower also notes in its report that Pokemon GO players are still using it for about 26 minutes each day.

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Pokemon GO has rolled out to 15 more countries and regions. The lineup includes Brunei, Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, Vietnam, Taiwan, Papua New Guinea, Fiji, Solomon Islands, Federated States of Micronesia, and Palau.

Here’s the message from the official Pokemon GO Facebook page:


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Pokemon GO

Various businesses have reaped the benefits of Pokemon GO, bringing them extra customers and attention. However, there are some institutions and private areas that haven’t been happy about being a PokeStop. Niantic is fortunately now starting to act on removal requests.

The Provo City Library is one such place that asked Niantic to take down its status as a PokeStop. They were told on August 2 that their request had been approved, and PokeStops were actually removed more quickly than they anticipated. Similar stories should begin popping up more frequently very soon.

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