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SEGA

In the UK last night, Bandai Namco used some of the most powerful projectors in the world to promote Pac-Man and the Ghostly Adventures.

Those who were driving along the M4 on Monday may have noticed that Pac-Man was standing 80 feet tall and plastered across the iconic SEGA building in Chiswick, West London. Sonic the Hedgehog was featured in conjunction with the promo to celebrate Ghostly Adventures’ launch.

But just a few minutes after the projection began, Bandai Namco says the plug was pulled “when security guards were alerted by local authorities as this was a stunt clearly designed to shock, delight and decorate Sega’s impressive building that graces West London.”

PR and marketing director for Bandai Namco Games UK Lee Kirton commented:

“We wanted to be cheeky, create some fun, but obviously do it quietly. Something that’s hard to do in the game’s industry, but slightly easier at midnight. We hope Sega aren’t offended, more delighted.”

An interesting – if not strange – series of events.

Pac-Man and the Ghostly Adventures launches in the UK on March 7.

SEGA

On April 1, SEGA Sammy intends to rebrand Index Digital Media as Atlus U.S.A., Inc. Atlus Co. will continue to handle a majority of game development.

Additionally, SEGA will split off a non-consumer game operation of Index into a new subsidiary known as “Index Corporation”. The company will be responsible for overseeing contents and solution businesses like internet marketing and systems development.

The new division, SEGA says, will “ensure synergy” across the SEGA and SEGA Sammy Group businesses. It will also increase growth of “transferring company’s business and to encourage the development of new” ones.

Source, Via 1, Via 2

SEGA

Update: We report with great disappointment that the game is a fighter for arcades. It definitely seemed like a Nintendo Direct announcement was coming, but it wasn’t meant to be.

Original: A new Shining game is set to be announced by day’s end, and it sounds like a reveal could be taking place during tonight’s Nintendo Direct.

On Twitter, producer Tsuyoshi Sawada teased that “a little announcement” will be made tomorrow morning. Sawada confirmed that it’s not an RPG, but didn’t give any additional details.

Today’s Nintendo Direct will be taking place at 5 PM ET, which is actually 7 AM tomorrow in Japan. You know what that means…

Source, Via

Details rounded up from the interview above include:

  • The Wii U GamePad will be used to display a map and upgrades, as well as another function which is yet to be unveiled
  • The game follows an adventure style with currency and upgrades for the characters
  • The game is more “organically” challenging, in that difficulty arises from skill in combat and finding hidden secrets as opposed to enemies just becoming tougher
  • All the levels in the game are connected by the story and its locations
  • You will mainly use two characters at a time during gameplay, but all four will show up in hubs and boss fights
  • There will be points in the game where you are required to use a certain character to proceed
  • The game will be very character driven, with a lot of focus put onto each individual character and their unique abilities
  • We will “definitely” be seeing other characters from the Sonic series making an appearance – these will be revealed over the coming months
  • Inspiration is being taken from Sonic 2, Sonic Adventure, and Sonic Generations

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