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Splatoon

Nintendo has a rather substantial marketing campaign lined for Splatoon in the UK. Marketing manager Chandra Nair, speaking with MCV, mentioned that it will be on the same level as Mario Kart 8.

According to Nair:

We have a substantial campaign planned for Splatoon. To give you an idea of the scale, we’re matching Mario Kart 8 – that’s the potential we think Splatoon has. We have the utmost confidence in the potential of Splatoon. It gives retailers a fantastic art style that stands out in-store or on-screen and it also offers various up-sell opportunities with the accompanying Amiibo. It’s a really interesting game for us because it allows us to expand out to a group of people who may never have considered Wii U before.

Thus far, Nintendo has already been involved with digital billboards, cinema ads during Tomorrowland and Mad Max, a sponsorship of Cartoon Network, and a digital campaign that started in April. That’s on top of a Splatoon-themed skatepark in Corby which opened last month.

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Update: Added in a second video.


YouTube user “GhostRobot” has uploaded a video that shows off the new Splatoon amiibo. Along with the figures themselves, we also have more footage of the unlockable challenges and gear. You can watch the video below.

Update: Bumped to the top. Here’s a clip of one of the amiibo challenges:


The Splatoon amiibo are now starting to make their way to members of the press. For a look at the process of scanning figures into the game, check out the video below.

Care to take another look at the Inkling Boy amiibo? Then give the video below a look, which is a complete unboxing.

Nintendo added a new video to its North American YouTube account to promote the Splatoon Global Testfire taking place this weekend. You can watch it below.

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Nintendo’s latest weapons trailer for Splatoon highlights the Splattershot Jr. Watch it below.

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Today’s image from the Squid Institute brings us a beautifully simple piece of artwork of Inkling Girl in what might appear to be a stressful situation. Makes you wonder what adventures we all have in store next week!

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The latest Iwata Asks focusing on Splatoon has all sorts of interesting details about the game’s development. Additionally, the team even shared a few prototype designs from the project. You can find those images below, plus plenty of tidbits about how Splatoon came together. Did you know that it was only 10 percent complete at E3 2014?

Part 1

– The reaction to Splatoon at last year’s E3 was better than expected
– Amano made the announcement trailer
– This is different than usual since trailers tend to be made by an outside agency
– Splatoon began after Nogami finished working on Wii U’s launch; he worked on the system’s menu
– Nogami gathered the Wii U launch team members about creating “a new kind of game, without worrying about trying to fit into existing game genres”
– The team got together practically every day and brainstormed potential ideas
– There were over 75 ideas shared in about 6 months
– The last new character from EAD was 14 years ago (Pikmin)
– The team wasn’t trying to create a new character, but instead a new game structure

splatoon-prototype-1

– Program director Sato made a demo, which had a white cube in a maze (tofu)
– In the demo, blocks shaped like tofu could shoot ink and steal each other’s turf

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Nintendo has published a new Iwata Asks discussion which revolves around Splatoon. You can read it here. Shintaro Sato, Seita Inoue, Tsubasa Sakaguchi, Yusuke Amano, and Hisashi Nogami participated in the interview.

The folks over at GameXplain shared a new video that provides a close-up look at the Splatoon amiibo. Check it out below.


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