Why Kirby looks angry on US game boxarts
Posted on April 28, 2014 by Brian(@NE_Brian) in General Nintendo, News
Kirby tends to look “angry” more often than when shown on North American boxarts. Wondering why this is so?
Kirby Triple Deluxe director Shinya Kumazaki explained to GameSpot:
“For the Japanese versions we are, at [Kirby series developer] HAL, involved in everything throughout development, including the package design. The most powerful image of Kirby is that cute image, we think that’s the one that appeals to the widest audience.
“While it does start cute, we know there is a serious side to Kirby as well, and throughout the gameplay we see more and more of that, and the games themselves have quite a bit of depth. That being said, we recognise that Kirby’s cuteness is his biggest draw in [the Japanese] market.”
Kumazaki added that Nintendo of America handles things in North America, and provides HAL with “feedback and insight” into the market.
“What we have heard is that strong, tough Kirby that’s really battling hard is a more appealing sign of Kirby, so that’s what we feature in the US.”
