{"id":189499,"date":"2015-02-17T01:23:39","date_gmt":"2015-02-17T06:23:39","guid":{"rendered":"http:\/\/nintendoeverything.com\/?p=189499"},"modified":"2015-02-17T01:23:39","modified_gmt":"2015-02-17T06:23:39","slug":"iwata-on-amiibo-success-and-sales","status":"publish","type":"post","link":"https:\/\/nintendoeverything.com\/iwata-on-amiibo-success-and-sales\/","title":{"rendered":"Iwata on amiibo success and sales"},"content":{"rendered":"<div\n\tclass=\"ngg-galleryoverview ngg-ajax-pagination-none\"\n\tid=\"ngg-gallery-b53360534790d636eed66b8111fd714f-1\">\n\n    \t\t<!-- Thumbnails -->\n\t\t\t\t<div id=\"ngg-image-0\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"https:\/\/nintendoeverything.com\/wp-content\/gallery\/amiibo-presentation-slides\/31l.jpg\"\n               title=\"\"\n               data-src=\"https:\/\/nintendoeverything.com\/wp-content\/gallery\/amiibo-presentation-slides\/31l.jpg\"\n              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class=\"ngg-gallery-thumbnail\">\n            <a href=\"https:\/\/nintendoeverything.com\/wp-content\/gallery\/amiibo-presentation-slides\/35l.jpg\"\n               title=\"\"\n               data-src=\"https:\/\/nintendoeverything.com\/wp-content\/gallery\/amiibo-presentation-slides\/35l.jpg\"\n               data-thumbnail=\"https:\/\/nintendoeverything.com\/wp-content\/gallery\/amiibo-presentation-slides\/thumbs\/thumbs_35l.jpg\"\n               data-image-id=\"77260\"\n               data-title=\"35l\"\n               data-description=\"\"\n               data-image-slug=\"35l-3\"\n               class='use_imagebrowser_effect' data-imagebrowser-url='https:\/\/nintendoeverything.com\/iwata-on-amiibo-success-and-sales\/nggallery\/image\/%STUB%'>\n                <img\n                    title=\"35l\"\n                    alt=\"35l\"\n                    src=\"https:\/\/nintendoeverything.com\/wp-content\/gallery\/amiibo-presentation-slides\/thumbs\/thumbs_35l.jpg\"\n                    width=\"100\"\n                    height=\"75\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\n\t\t<div class=\"ngg-clear\"><\/div>\n\t<\/div>\n\n<blockquote><p>We also launched amiibo, our new category of products, at the same time as &#8220;Super Smash Bros. for Wii U.&#8221;<br \/>\nWe had already shipped 5.7 million units worldwide by the end of last year.<br \/>\namiibo is performing especially well in the U.S., Canada and Australia. Some figures are sold out and are being sold at online auctions at premium prices \u2013 something which none of us had predicted.<\/p>\n<p>I can say that amiibo has kicked off smoothly, as it is a brand-new product category, launched with a much lower recognition rate than other action figure related proposals from other companies.<\/p>\n<p>First of all, amiibo is a series of &#8220;game-connectable figures&#8221; supported by multiple titles.<br \/>\n&#8220;Super Smash Bros.&#8221; was the first title to support amiibo, followed by &#8220;Mario Kart 8,&#8221; &#8220;Captain Toad: Treasure Tracker,&#8221; and &#8220;Kirby and the Rainbow Curse.&#8221; We are planning further compatibility in various software titles.<br \/>\namiibo is offered at a more affordable price range than packaged game titles, so consumers may feel the hurdle has been lowered to buy them one by one without seasonal gaps. In fact, considering the recent sales, amiibo has shown a smaller decline after the year-end sales season in various markets in the world than packaged titles. Also, I think amiibo can contribute to maintaining active use rates of Nintendo platforms by periodically bringing fresh topics to the applicable software through releases of new amiibo figures.<br \/>\nThe first amiibo series after &#8220;Super Smash Bros.&#8221; will be &#8220;Super Mario,&#8221; which is compatible with &#8220;Mario Party 10.&#8221;<br \/>\nWe are going to add various changes to the appearances of amiibo store shelves including the &#8220;Super Smash Bros.&#8221; series. As store shelf space is limited, some amiibo may become standard models while others may be replaced once they sell out.<br \/>\nIf this is possible, amiibo will maintain a constant presence in stores, which will be beneficial for all Nintendo platforms.<\/p>\n<p>This is a pie chart indicating the regional shipment breakdown of amiibo from its launch until the sixth week of this calendar year.<br \/>\nAs you can see at a glance, the sector in red representing the U.S. and Canada accounts for a significant portion: 63 percent. The sell-through proportion of the total shipment is approximately 70 percent in each of Japan, U.S. and Canada, and Europe while it reaches 90 percent in Australia.<\/p>\n<p>This is the regional top sales ranking chart of each amiibo figure. This does not perfectly represent the popularity or demand for each character because some amiibo were out-of-stock in some regions, but you can certainly see some regional differences in the sales trends.<\/p>\n<p>This chart shows the amiibo figures with a high retail sell-through rate in each region. Some of the amiibo listed here are already sold out and are now difficult to obtain.<br \/>\nIt is difficult for us to promise to continuously ship all of the amiibo figures. We will, however, consider additional production in cases such as when an amiibo figure sells out shortly after launch, an amiibo is indispensable to play a certain game, and when we receive a lot of requests for an amiibo figure from consumers and retailers.<\/p><\/blockquote>\n<p><A href=\"http:\/\/www.nintendo.co.jp\/ir\/en\/library\/events\/150217\/04.html\">Source<\/A><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We also launched amiibo, our new category of products, at the same time as &#8220;Super Smash Bros. for Wii U.&#8221; We had already shipped 5.7 million units worldwide by the end of last year. amiibo is performing especially well in the U.S., Canada and Australia. Some figures are sold out and are being sold at online auctions at premium prices&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[19,11],"tags":[2863,375,42],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Iwata on amiibo success and sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nintendoeverything.com\/iwata-on-amiibo-success-and-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iwata on amiibo success and sales\" \/>\n<meta property=\"og:description\" content=\"We also launched amiibo, our new category of products, at the same time as &#8220;Super Smash Bros. for Wii U.&#8221; We had already shipped 5.7 million units worldwide by the end of last year. amiibo is performing especially well in the U.S., Canada and Australia. 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