<\/div>\t<\/div>\n<\/p>\n
<\/p>\n
In Japan, we were running \u201cClub Nintendo\u201d membership services until September 30 of last year. Club Nintendo was the traditional loyalty program which provided consumers with rewards as they purchased our products.<\/p>\n
The service is to be reborn as My Nintendo. While this also includes a rewards element, it is a new and much more comprehensive service.<\/p>\n
Before the start of My Nintendo services, Nintendo Co., Ltd. started accepting Nintendo Account registrations last December, which is the prerequisite to become a member of My Nintendo. As a result, we have already started to provide registrants in Japan with some My Nintendo services before its global start in March.<\/p>\n
We have been providing the Japanese Nintendo Account registrants with messages which are crafted for each of them based on their profile, purchase records and play records.<\/p>\n
As an example, we are providing information relating to add-on content for the titles that registrants already own, as well as some special offers and gifts from Nintendo Co., Ltd.<\/p>\n
One offer is what is called \u201cJust For You Offer\u201d discounts. Since we started offering Nintendo Accounts in Japan, we have been offering special discounts to all of the registrants tailored to their individual profiles.<\/p>\n
For example, we started offering all the Nintendo Account registrants a \u201cBirthday Special Discount.\u201d Furthermore, for the registrants who have played certain games, we are offering them personalized recommendations for their next game that we believe they will like, together with a \u201cJust For You Offer\u201d discount.\u201d This is one way in which we are aiming to increase the satisfaction of consumers that have a Nintendo Account.<\/p>\n
*We are also sending \u201cRecommended for You\u201d information and some \u201cJust For You Offer\u201d discount messages to consumers who have connected a Nintendo Network ID to their Wii U or Nintendo 3DS system.<\/p>\n
Also, Nintendo Co., Ltd has already integrated the system with our Japanese website so that as soon as our registrants have expressed interest in software introduced on the website, they can purchase the software on the spot, and the game will be downloaded onto their game system automatically.<\/p>\n
(Note: To purchase online and download the software onto your Wii U or Nintendo 3DS system, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\n
We will formally kick off My Nintendo services globally in March this year. Everyone who has created a Nintendo Account by that time will become a My Nintendo member when My Nintendo services formally start.<\/p>\n
My Nintendo at the formal launch will start as a points-based rewards program, which can be used both on dedicated game systems and smart devices.<\/p>\n
My Nintendo will be a brand new and unique service from Nintendo, which has been deploying its business on dedicated game systems and will now expand its business to include apps for smart devices. My Nintendo will serve as a bridge between Nintendo experiences on both dedicated systems and smart devices.<\/p>\n
For the new rewards program, we are preparing two types of points.<\/p>\n
We will offer Platinum Points when consumers play smart device apps, when they log onto Nintendo eShop or when they meet certain conditions. We will offer Gold Points for digital purchases of Wii U and Nintendo 3DS games.<\/p>\n
In the case of the previous Club Nintendo, we offered points, or \u201ccoins,\u201d as a result of our members’ purchasing and registering our products. For My Nintendo, the points are gained by members not only as the result of their digital purchases but also as the result of their activities, such as playing games and apps, and interacting with information from Nintendo.<\/p>\n
You can exchange your Platinum Points for a range of digital content which will be considered valuable by consumers.<\/p>\n
As for Wii U and Nintendo 3DS, you will not receive points as a result of playing the digital games, but you can earn them by logging onto Nintendo eShop.<\/p>\n
Gold Points can be exchanged for discount coupons to purchase digital software for Wii U or Nintendo 3DS.<\/p>\n
By offering the two different types of points, Platinum and Gold, we will provide our consumers with two forms of value, \u201cfun\u201d and \u201cgood deals.\u201d<\/p>\n
(Note:To receive these services on your Wii U or Nintendo 3DS, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\n
My Nintendo will officially begin with the points reward program, and we will expand services in the future, further enriching the overall entertainment experiences Nintendo will offer its fans.<\/p>\n
At the outset, we are planning to deploy My Nintendo in the 39 countries that you can see on this slide. We are planning to gradually expand the number of countries.<\/p>\n
By now, I have explained to you about My Nintendo. For the future of the Nintendo business, and in order for us to increase our contact with our consumers and expand the opportunities where they will consider the purchase of our products and services, it is important for us that as many people as possible create Nintendo Accounts and in turn, become My Nintendo members.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. We will globally start the new membership service called \u201cMy Nintendo\u201d this March. My Nintendo is Nintendo’s comprehensive service that all consumers with a Nintendo Account can access. My Nintendo will offer services which…<\/p>\n","protected":false},"author":2,"featured_media":381713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[19,11],"tags":[5630,5498,42],"class_list":["post-381691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-nintendo","category-news","tag-my-nintendo","tag-tatsumi-kimishima","tag-top"],"jetpack_publicize_connections":[],"yoast_head":"\n
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\n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\n<\/p>\nIn Japan, we were running \u201cClub Nintendo\u201d membership services until September 30 of last year. Club Nintendo was the traditional loyalty program which provided consumers with rewards as they purchased our products.<\/p>\nThe service is to be reborn as My Nintendo. While this also includes a rewards element, it is a new and much more comprehensive service.<\/p>\nBefore the start of My Nintendo services, Nintendo Co., Ltd. started accepting Nintendo Account registrations last December, which is the prerequisite to become a member of My Nintendo. As a result, we have already started to provide registrants in Japan with some My Nintendo services before its global start in March.<\/p>\nWe have been providing the Japanese Nintendo Account registrants with messages which are crafted for each of them based on their profile, purchase records and play records.<\/p>\nAs an example, we are providing information relating to add-on content for the titles that registrants already own, as well as some special offers and gifts from Nintendo Co., Ltd.<\/p>\nOne offer is what is called \u201cJust For You Offer\u201d discounts. Since we started offering Nintendo Accounts in Japan, we have been offering special discounts to all of the registrants tailored to their individual profiles.<\/p>\nFor example, we started offering all the Nintendo Account registrants a \u201cBirthday Special Discount.\u201d Furthermore, for the registrants who have played certain games, we are offering them personalized recommendations for their next game that we believe they will like, together with a \u201cJust For You Offer\u201d discount.\u201d This is one way in which we are aiming to increase the satisfaction of consumers that have a Nintendo Account.<\/p>\n*We are also sending \u201cRecommended for You\u201d information and some \u201cJust For You Offer\u201d discount messages to consumers who have connected a Nintendo Network ID to their Wii U or Nintendo 3DS system.<\/p>\nAlso, Nintendo Co., Ltd has already integrated the system with our Japanese website so that as soon as our registrants have expressed interest in software introduced on the website, they can purchase the software on the spot, and the game will be downloaded onto their game system automatically.<\/p>\n(Note: To purchase online and download the software onto your Wii U or Nintendo 3DS system, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nWe will formally kick off My Nintendo services globally in March this year. Everyone who has created a Nintendo Account by that time will become a My Nintendo member when My Nintendo services formally start.<\/p>\nMy Nintendo at the formal launch will start as a points-based rewards program, which can be used both on dedicated game systems and smart devices.<\/p>\nMy Nintendo will be a brand new and unique service from Nintendo, which has been deploying its business on dedicated game systems and will now expand its business to include apps for smart devices. My Nintendo will serve as a bridge between Nintendo experiences on both dedicated systems and smart devices.<\/p>\nFor the new rewards program, we are preparing two types of points.<\/p>\nWe will offer Platinum Points when consumers play smart device apps, when they log onto Nintendo eShop or when they meet certain conditions. We will offer Gold Points for digital purchases of Wii U and Nintendo 3DS games.<\/p>\nIn the case of the previous Club Nintendo, we offered points, or \u201ccoins,\u201d as a result of our members’ purchasing and registering our products. For My Nintendo, the points are gained by members not only as the result of their digital purchases but also as the result of their activities, such as playing games and apps, and interacting with information from Nintendo.<\/p>\nYou can exchange your Platinum Points for a range of digital content which will be considered valuable by consumers.<\/p>\nAs for Wii U and Nintendo 3DS, you will not receive points as a result of playing the digital games, but you can earn them by logging onto Nintendo eShop.<\/p>\nGold Points can be exchanged for discount coupons to purchase digital software for Wii U or Nintendo 3DS.<\/p>\nBy offering the two different types of points, Platinum and Gold, we will provide our consumers with two forms of value, \u201cfun\u201d and \u201cgood deals.\u201d<\/p>\n(Note:To receive these services on your Wii U or Nintendo 3DS, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nMy Nintendo will officially begin with the points reward program, and we will expand services in the future, further enriching the overall entertainment experiences Nintendo will offer its fans.<\/p>\nAt the outset, we are planning to deploy My Nintendo in the 39 countries that you can see on this slide. We are planning to gradually expand the number of countries.<\/p>\nBy now, I have explained to you about My Nintendo. For the future of the Nintendo business, and in order for us to increase our contact with our consumers and expand the opportunities where they will consider the purchase of our products and services, it is important for us that as many people as possible create Nintendo Accounts and in turn, become My Nintendo members.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. We will globally start the new membership service called \u201cMy Nintendo\u201d this March. My Nintendo is Nintendo’s comprehensive service that all consumers with a Nintendo Account can access. My Nintendo will offer services which…<\/p>\n","protected":false},"author":2,"featured_media":381713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[19,11],"tags":[5630,5498,42],"class_list":["post-381691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-nintendo","category-news","tag-my-nintendo","tag-tatsumi-kimishima","tag-top"],"jetpack_publicize_connections":[],"yoast_head":"\nKimishima on My Nintendo - features detailed, launch plans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nintendoeverything.com\/kimishima-on-my-nintendo-features-detailed-launch-plans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kimishima on My Nintendo - features detailed, launch plans\" \/>\n<meta property=\"og:description\" content=\"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. 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![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\n<\/p>\nIn Japan, we were running \u201cClub Nintendo\u201d membership services until September 30 of last year. Club Nintendo was the traditional loyalty program which provided consumers with rewards as they purchased our products.<\/p>\nThe service is to be reborn as My Nintendo. While this also includes a rewards element, it is a new and much more comprehensive service.<\/p>\nBefore the start of My Nintendo services, Nintendo Co., Ltd. started accepting Nintendo Account registrations last December, which is the prerequisite to become a member of My Nintendo. As a result, we have already started to provide registrants in Japan with some My Nintendo services before its global start in March.<\/p>\nWe have been providing the Japanese Nintendo Account registrants with messages which are crafted for each of them based on their profile, purchase records and play records.<\/p>\nAs an example, we are providing information relating to add-on content for the titles that registrants already own, as well as some special offers and gifts from Nintendo Co., Ltd.<\/p>\nOne offer is what is called \u201cJust For You Offer\u201d discounts. Since we started offering Nintendo Accounts in Japan, we have been offering special discounts to all of the registrants tailored to their individual profiles.<\/p>\nFor example, we started offering all the Nintendo Account registrants a \u201cBirthday Special Discount.\u201d Furthermore, for the registrants who have played certain games, we are offering them personalized recommendations for their next game that we believe they will like, together with a \u201cJust For You Offer\u201d discount.\u201d This is one way in which we are aiming to increase the satisfaction of consumers that have a Nintendo Account.<\/p>\n*We are also sending \u201cRecommended for You\u201d information and some \u201cJust For You Offer\u201d discount messages to consumers who have connected a Nintendo Network ID to their Wii U or Nintendo 3DS system.<\/p>\nAlso, Nintendo Co., Ltd has already integrated the system with our Japanese website so that as soon as our registrants have expressed interest in software introduced on the website, they can purchase the software on the spot, and the game will be downloaded onto their game system automatically.<\/p>\n(Note: To purchase online and download the software onto your Wii U or Nintendo 3DS system, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nWe will formally kick off My Nintendo services globally in March this year. Everyone who has created a Nintendo Account by that time will become a My Nintendo member when My Nintendo services formally start.<\/p>\nMy Nintendo at the formal launch will start as a points-based rewards program, which can be used both on dedicated game systems and smart devices.<\/p>\nMy Nintendo will be a brand new and unique service from Nintendo, which has been deploying its business on dedicated game systems and will now expand its business to include apps for smart devices. My Nintendo will serve as a bridge between Nintendo experiences on both dedicated systems and smart devices.<\/p>\nFor the new rewards program, we are preparing two types of points.<\/p>\nWe will offer Platinum Points when consumers play smart device apps, when they log onto Nintendo eShop or when they meet certain conditions. We will offer Gold Points for digital purchases of Wii U and Nintendo 3DS games.<\/p>\nIn the case of the previous Club Nintendo, we offered points, or \u201ccoins,\u201d as a result of our members’ purchasing and registering our products. For My Nintendo, the points are gained by members not only as the result of their digital purchases but also as the result of their activities, such as playing games and apps, and interacting with information from Nintendo.<\/p>\nYou can exchange your Platinum Points for a range of digital content which will be considered valuable by consumers.<\/p>\nAs for Wii U and Nintendo 3DS, you will not receive points as a result of playing the digital games, but you can earn them by logging onto Nintendo eShop.<\/p>\nGold Points can be exchanged for discount coupons to purchase digital software for Wii U or Nintendo 3DS.<\/p>\nBy offering the two different types of points, Platinum and Gold, we will provide our consumers with two forms of value, \u201cfun\u201d and \u201cgood deals.\u201d<\/p>\n(Note:To receive these services on your Wii U or Nintendo 3DS, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nMy Nintendo will officially begin with the points reward program, and we will expand services in the future, further enriching the overall entertainment experiences Nintendo will offer its fans.<\/p>\nAt the outset, we are planning to deploy My Nintendo in the 39 countries that you can see on this slide. We are planning to gradually expand the number of countries.<\/p>\nBy now, I have explained to you about My Nintendo. For the future of the Nintendo business, and in order for us to increase our contact with our consumers and expand the opportunities where they will consider the purchase of our products and services, it is important for us that as many people as possible create Nintendo Accounts and in turn, become My Nintendo members.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. We will globally start the new membership service called \u201cMy Nintendo\u201d this March. My Nintendo is Nintendo’s comprehensive service that all consumers with a Nintendo Account can access. My Nintendo will offer services which…<\/p>\n","protected":false},"author":2,"featured_media":381713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[19,11],"tags":[5630,5498,42],"class_list":["post-381691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-nintendo","category-news","tag-my-nintendo","tag-tatsumi-kimishima","tag-top"],"jetpack_publicize_connections":[],"yoast_head":"\nKimishima on My Nintendo - features detailed, launch plans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nintendoeverything.com\/kimishima-on-my-nintendo-features-detailed-launch-plans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kimishima on My Nintendo - features detailed, launch plans\" \/>\n<meta property=\"og:description\" content=\"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. 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![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\n<\/p>\nIn Japan, we were running \u201cClub Nintendo\u201d membership services until September 30 of last year. Club Nintendo was the traditional loyalty program which provided consumers with rewards as they purchased our products.<\/p>\nThe service is to be reborn as My Nintendo. While this also includes a rewards element, it is a new and much more comprehensive service.<\/p>\nBefore the start of My Nintendo services, Nintendo Co., Ltd. started accepting Nintendo Account registrations last December, which is the prerequisite to become a member of My Nintendo. As a result, we have already started to provide registrants in Japan with some My Nintendo services before its global start in March.<\/p>\nWe have been providing the Japanese Nintendo Account registrants with messages which are crafted for each of them based on their profile, purchase records and play records.<\/p>\nAs an example, we are providing information relating to add-on content for the titles that registrants already own, as well as some special offers and gifts from Nintendo Co., Ltd.<\/p>\nOne offer is what is called \u201cJust For You Offer\u201d discounts. Since we started offering Nintendo Accounts in Japan, we have been offering special discounts to all of the registrants tailored to their individual profiles.<\/p>\nFor example, we started offering all the Nintendo Account registrants a \u201cBirthday Special Discount.\u201d Furthermore, for the registrants who have played certain games, we are offering them personalized recommendations for their next game that we believe they will like, together with a \u201cJust For You Offer\u201d discount.\u201d This is one way in which we are aiming to increase the satisfaction of consumers that have a Nintendo Account.<\/p>\n*We are also sending \u201cRecommended for You\u201d information and some \u201cJust For You Offer\u201d discount messages to consumers who have connected a Nintendo Network ID to their Wii U or Nintendo 3DS system.<\/p>\nAlso, Nintendo Co., Ltd has already integrated the system with our Japanese website so that as soon as our registrants have expressed interest in software introduced on the website, they can purchase the software on the spot, and the game will be downloaded onto their game system automatically.<\/p>\n(Note: To purchase online and download the software onto your Wii U or Nintendo 3DS system, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nWe will formally kick off My Nintendo services globally in March this year. Everyone who has created a Nintendo Account by that time will become a My Nintendo member when My Nintendo services formally start.<\/p>\nMy Nintendo at the formal launch will start as a points-based rewards program, which can be used both on dedicated game systems and smart devices.<\/p>\nMy Nintendo will be a brand new and unique service from Nintendo, which has been deploying its business on dedicated game systems and will now expand its business to include apps for smart devices. My Nintendo will serve as a bridge between Nintendo experiences on both dedicated systems and smart devices.<\/p>\nFor the new rewards program, we are preparing two types of points.<\/p>\nWe will offer Platinum Points when consumers play smart device apps, when they log onto Nintendo eShop or when they meet certain conditions. We will offer Gold Points for digital purchases of Wii U and Nintendo 3DS games.<\/p>\nIn the case of the previous Club Nintendo, we offered points, or \u201ccoins,\u201d as a result of our members’ purchasing and registering our products. For My Nintendo, the points are gained by members not only as the result of their digital purchases but also as the result of their activities, such as playing games and apps, and interacting with information from Nintendo.<\/p>\nYou can exchange your Platinum Points for a range of digital content which will be considered valuable by consumers.<\/p>\nAs for Wii U and Nintendo 3DS, you will not receive points as a result of playing the digital games, but you can earn them by logging onto Nintendo eShop.<\/p>\nGold Points can be exchanged for discount coupons to purchase digital software for Wii U or Nintendo 3DS.<\/p>\nBy offering the two different types of points, Platinum and Gold, we will provide our consumers with two forms of value, \u201cfun\u201d and \u201cgood deals.\u201d<\/p>\n(Note:To receive these services on your Wii U or Nintendo 3DS, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nMy Nintendo will officially begin with the points reward program, and we will expand services in the future, further enriching the overall entertainment experiences Nintendo will offer its fans.<\/p>\nAt the outset, we are planning to deploy My Nintendo in the 39 countries that you can see on this slide. We are planning to gradually expand the number of countries.<\/p>\nBy now, I have explained to you about My Nintendo. For the future of the Nintendo business, and in order for us to increase our contact with our consumers and expand the opportunities where they will consider the purchase of our products and services, it is important for us that as many people as possible create Nintendo Accounts and in turn, become My Nintendo members.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. We will globally start the new membership service called \u201cMy Nintendo\u201d this March. My Nintendo is Nintendo’s comprehensive service that all consumers with a Nintendo Account can access. My Nintendo will offer services which…<\/p>\n","protected":false},"author":2,"featured_media":381713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[19,11],"tags":[5630,5498,42],"class_list":["post-381691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-nintendo","category-news","tag-my-nintendo","tag-tatsumi-kimishima","tag-top"],"jetpack_publicize_connections":[],"yoast_head":"\nKimishima on My Nintendo - features detailed, launch plans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nintendoeverything.com\/kimishima-on-my-nintendo-features-detailed-launch-plans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kimishima on My Nintendo - features detailed, launch plans\" \/>\n<meta property=\"og:description\" content=\"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. 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![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\n<\/p>\nIn Japan, we were running \u201cClub Nintendo\u201d membership services until September 30 of last year. Club Nintendo was the traditional loyalty program which provided consumers with rewards as they purchased our products.<\/p>\nThe service is to be reborn as My Nintendo. While this also includes a rewards element, it is a new and much more comprehensive service.<\/p>\nBefore the start of My Nintendo services, Nintendo Co., Ltd. started accepting Nintendo Account registrations last December, which is the prerequisite to become a member of My Nintendo. As a result, we have already started to provide registrants in Japan with some My Nintendo services before its global start in March.<\/p>\nWe have been providing the Japanese Nintendo Account registrants with messages which are crafted for each of them based on their profile, purchase records and play records.<\/p>\nAs an example, we are providing information relating to add-on content for the titles that registrants already own, as well as some special offers and gifts from Nintendo Co., Ltd.<\/p>\nOne offer is what is called \u201cJust For You Offer\u201d discounts. Since we started offering Nintendo Accounts in Japan, we have been offering special discounts to all of the registrants tailored to their individual profiles.<\/p>\nFor example, we started offering all the Nintendo Account registrants a \u201cBirthday Special Discount.\u201d Furthermore, for the registrants who have played certain games, we are offering them personalized recommendations for their next game that we believe they will like, together with a \u201cJust For You Offer\u201d discount.\u201d This is one way in which we are aiming to increase the satisfaction of consumers that have a Nintendo Account.<\/p>\n*We are also sending \u201cRecommended for You\u201d information and some \u201cJust For You Offer\u201d discount messages to consumers who have connected a Nintendo Network ID to their Wii U or Nintendo 3DS system.<\/p>\nAlso, Nintendo Co., Ltd has already integrated the system with our Japanese website so that as soon as our registrants have expressed interest in software introduced on the website, they can purchase the software on the spot, and the game will be downloaded onto their game system automatically.<\/p>\n(Note: To purchase online and download the software onto your Wii U or Nintendo 3DS system, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nWe will formally kick off My Nintendo services globally in March this year. Everyone who has created a Nintendo Account by that time will become a My Nintendo member when My Nintendo services formally start.<\/p>\nMy Nintendo at the formal launch will start as a points-based rewards program, which can be used both on dedicated game systems and smart devices.<\/p>\nMy Nintendo will be a brand new and unique service from Nintendo, which has been deploying its business on dedicated game systems and will now expand its business to include apps for smart devices. My Nintendo will serve as a bridge between Nintendo experiences on both dedicated systems and smart devices.<\/p>\nFor the new rewards program, we are preparing two types of points.<\/p>\nWe will offer Platinum Points when consumers play smart device apps, when they log onto Nintendo eShop or when they meet certain conditions. We will offer Gold Points for digital purchases of Wii U and Nintendo 3DS games.<\/p>\nIn the case of the previous Club Nintendo, we offered points, or \u201ccoins,\u201d as a result of our members’ purchasing and registering our products. For My Nintendo, the points are gained by members not only as the result of their digital purchases but also as the result of their activities, such as playing games and apps, and interacting with information from Nintendo.<\/p>\nYou can exchange your Platinum Points for a range of digital content which will be considered valuable by consumers.<\/p>\nAs for Wii U and Nintendo 3DS, you will not receive points as a result of playing the digital games, but you can earn them by logging onto Nintendo eShop.<\/p>\nGold Points can be exchanged for discount coupons to purchase digital software for Wii U or Nintendo 3DS.<\/p>\nBy offering the two different types of points, Platinum and Gold, we will provide our consumers with two forms of value, \u201cfun\u201d and \u201cgood deals.\u201d<\/p>\n(Note:To receive these services on your Wii U or Nintendo 3DS, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nMy Nintendo will officially begin with the points reward program, and we will expand services in the future, further enriching the overall entertainment experiences Nintendo will offer its fans.<\/p>\nAt the outset, we are planning to deploy My Nintendo in the 39 countries that you can see on this slide. We are planning to gradually expand the number of countries.<\/p>\nBy now, I have explained to you about My Nintendo. For the future of the Nintendo business, and in order for us to increase our contact with our consumers and expand the opportunities where they will consider the purchase of our products and services, it is important for us that as many people as possible create Nintendo Accounts and in turn, become My Nintendo members.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. We will globally start the new membership service called \u201cMy Nintendo\u201d this March. My Nintendo is Nintendo’s comprehensive service that all consumers with a Nintendo Account can access. My Nintendo will offer services which…<\/p>\n","protected":false},"author":2,"featured_media":381713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[19,11],"tags":[5630,5498,42],"class_list":["post-381691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-nintendo","category-news","tag-my-nintendo","tag-tatsumi-kimishima","tag-top"],"jetpack_publicize_connections":[],"yoast_head":"\nKimishima on My Nintendo - features detailed, launch plans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nintendoeverything.com\/kimishima-on-my-nintendo-features-detailed-launch-plans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kimishima on My Nintendo - features detailed, launch plans\" \/>\n<meta property=\"og:description\" content=\"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. 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![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\n<\/p>\nIn Japan, we were running \u201cClub Nintendo\u201d membership services until September 30 of last year. Club Nintendo was the traditional loyalty program which provided consumers with rewards as they purchased our products.<\/p>\nThe service is to be reborn as My Nintendo. While this also includes a rewards element, it is a new and much more comprehensive service.<\/p>\nBefore the start of My Nintendo services, Nintendo Co., Ltd. started accepting Nintendo Account registrations last December, which is the prerequisite to become a member of My Nintendo. As a result, we have already started to provide registrants in Japan with some My Nintendo services before its global start in March.<\/p>\nWe have been providing the Japanese Nintendo Account registrants with messages which are crafted for each of them based on their profile, purchase records and play records.<\/p>\nAs an example, we are providing information relating to add-on content for the titles that registrants already own, as well as some special offers and gifts from Nintendo Co., Ltd.<\/p>\nOne offer is what is called \u201cJust For You Offer\u201d discounts. Since we started offering Nintendo Accounts in Japan, we have been offering special discounts to all of the registrants tailored to their individual profiles.<\/p>\nFor example, we started offering all the Nintendo Account registrants a \u201cBirthday Special Discount.\u201d Furthermore, for the registrants who have played certain games, we are offering them personalized recommendations for their next game that we believe they will like, together with a \u201cJust For You Offer\u201d discount.\u201d This is one way in which we are aiming to increase the satisfaction of consumers that have a Nintendo Account.<\/p>\n*We are also sending \u201cRecommended for You\u201d information and some \u201cJust For You Offer\u201d discount messages to consumers who have connected a Nintendo Network ID to their Wii U or Nintendo 3DS system.<\/p>\nAlso, Nintendo Co., Ltd has already integrated the system with our Japanese website so that as soon as our registrants have expressed interest in software introduced on the website, they can purchase the software on the spot, and the game will be downloaded onto their game system automatically.<\/p>\n(Note: To purchase online and download the software onto your Wii U or Nintendo 3DS system, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nWe will formally kick off My Nintendo services globally in March this year. Everyone who has created a Nintendo Account by that time will become a My Nintendo member when My Nintendo services formally start.<\/p>\nMy Nintendo at the formal launch will start as a points-based rewards program, which can be used both on dedicated game systems and smart devices.<\/p>\nMy Nintendo will be a brand new and unique service from Nintendo, which has been deploying its business on dedicated game systems and will now expand its business to include apps for smart devices. My Nintendo will serve as a bridge between Nintendo experiences on both dedicated systems and smart devices.<\/p>\nFor the new rewards program, we are preparing two types of points.<\/p>\nWe will offer Platinum Points when consumers play smart device apps, when they log onto Nintendo eShop or when they meet certain conditions. We will offer Gold Points for digital purchases of Wii U and Nintendo 3DS games.<\/p>\nIn the case of the previous Club Nintendo, we offered points, or \u201ccoins,\u201d as a result of our members’ purchasing and registering our products. For My Nintendo, the points are gained by members not only as the result of their digital purchases but also as the result of their activities, such as playing games and apps, and interacting with information from Nintendo.<\/p>\nYou can exchange your Platinum Points for a range of digital content which will be considered valuable by consumers.<\/p>\nAs for Wii U and Nintendo 3DS, you will not receive points as a result of playing the digital games, but you can earn them by logging onto Nintendo eShop.<\/p>\nGold Points can be exchanged for discount coupons to purchase digital software for Wii U or Nintendo 3DS.<\/p>\nBy offering the two different types of points, Platinum and Gold, we will provide our consumers with two forms of value, \u201cfun\u201d and \u201cgood deals.\u201d<\/p>\n(Note:To receive these services on your Wii U or Nintendo 3DS, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nMy Nintendo will officially begin with the points reward program, and we will expand services in the future, further enriching the overall entertainment experiences Nintendo will offer its fans.<\/p>\nAt the outset, we are planning to deploy My Nintendo in the 39 countries that you can see on this slide. We are planning to gradually expand the number of countries.<\/p>\nBy now, I have explained to you about My Nintendo. For the future of the Nintendo business, and in order for us to increase our contact with our consumers and expand the opportunities where they will consider the purchase of our products and services, it is important for us that as many people as possible create Nintendo Accounts and in turn, become My Nintendo members.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. We will globally start the new membership service called \u201cMy Nintendo\u201d this March. My Nintendo is Nintendo’s comprehensive service that all consumers with a Nintendo Account can access. My Nintendo will offer services which…<\/p>\n","protected":false},"author":2,"featured_media":381713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[19,11],"tags":[5630,5498,42],"class_list":["post-381691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-nintendo","category-news","tag-my-nintendo","tag-tatsumi-kimishima","tag-top"],"jetpack_publicize_connections":[],"yoast_head":"\nKimishima on My Nintendo - features detailed, launch plans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nintendoeverything.com\/kimishima-on-my-nintendo-features-detailed-launch-plans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kimishima on My Nintendo - features detailed, launch plans\" \/>\n<meta property=\"og:description\" content=\"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. 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![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\n<\/p>\nIn Japan, we were running \u201cClub Nintendo\u201d membership services until September 30 of last year. Club Nintendo was the traditional loyalty program which provided consumers with rewards as they purchased our products.<\/p>\nThe service is to be reborn as My Nintendo. While this also includes a rewards element, it is a new and much more comprehensive service.<\/p>\nBefore the start of My Nintendo services, Nintendo Co., Ltd. started accepting Nintendo Account registrations last December, which is the prerequisite to become a member of My Nintendo. As a result, we have already started to provide registrants in Japan with some My Nintendo services before its global start in March.<\/p>\nWe have been providing the Japanese Nintendo Account registrants with messages which are crafted for each of them based on their profile, purchase records and play records.<\/p>\nAs an example, we are providing information relating to add-on content for the titles that registrants already own, as well as some special offers and gifts from Nintendo Co., Ltd.<\/p>\nOne offer is what is called \u201cJust For You Offer\u201d discounts. Since we started offering Nintendo Accounts in Japan, we have been offering special discounts to all of the registrants tailored to their individual profiles.<\/p>\nFor example, we started offering all the Nintendo Account registrants a \u201cBirthday Special Discount.\u201d Furthermore, for the registrants who have played certain games, we are offering them personalized recommendations for their next game that we believe they will like, together with a \u201cJust For You Offer\u201d discount.\u201d This is one way in which we are aiming to increase the satisfaction of consumers that have a Nintendo Account.<\/p>\n*We are also sending \u201cRecommended for You\u201d information and some \u201cJust For You Offer\u201d discount messages to consumers who have connected a Nintendo Network ID to their Wii U or Nintendo 3DS system.<\/p>\nAlso, Nintendo Co., Ltd has already integrated the system with our Japanese website so that as soon as our registrants have expressed interest in software introduced on the website, they can purchase the software on the spot, and the game will be downloaded onto their game system automatically.<\/p>\n(Note: To purchase online and download the software onto your Wii U or Nintendo 3DS system, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nWe will formally kick off My Nintendo services globally in March this year. Everyone who has created a Nintendo Account by that time will become a My Nintendo member when My Nintendo services formally start.<\/p>\nMy Nintendo at the formal launch will start as a points-based rewards program, which can be used both on dedicated game systems and smart devices.<\/p>\nMy Nintendo will be a brand new and unique service from Nintendo, which has been deploying its business on dedicated game systems and will now expand its business to include apps for smart devices. My Nintendo will serve as a bridge between Nintendo experiences on both dedicated systems and smart devices.<\/p>\nFor the new rewards program, we are preparing two types of points.<\/p>\nWe will offer Platinum Points when consumers play smart device apps, when they log onto Nintendo eShop or when they meet certain conditions. We will offer Gold Points for digital purchases of Wii U and Nintendo 3DS games.<\/p>\nIn the case of the previous Club Nintendo, we offered points, or \u201ccoins,\u201d as a result of our members’ purchasing and registering our products. For My Nintendo, the points are gained by members not only as the result of their digital purchases but also as the result of their activities, such as playing games and apps, and interacting with information from Nintendo.<\/p>\nYou can exchange your Platinum Points for a range of digital content which will be considered valuable by consumers.<\/p>\nAs for Wii U and Nintendo 3DS, you will not receive points as a result of playing the digital games, but you can earn them by logging onto Nintendo eShop.<\/p>\nGold Points can be exchanged for discount coupons to purchase digital software for Wii U or Nintendo 3DS.<\/p>\nBy offering the two different types of points, Platinum and Gold, we will provide our consumers with two forms of value, \u201cfun\u201d and \u201cgood deals.\u201d<\/p>\n(Note:To receive these services on your Wii U or Nintendo 3DS, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nMy Nintendo will officially begin with the points reward program, and we will expand services in the future, further enriching the overall entertainment experiences Nintendo will offer its fans.<\/p>\nAt the outset, we are planning to deploy My Nintendo in the 39 countries that you can see on this slide. We are planning to gradually expand the number of countries.<\/p>\nBy now, I have explained to you about My Nintendo. For the future of the Nintendo business, and in order for us to increase our contact with our consumers and expand the opportunities where they will consider the purchase of our products and services, it is important for us that as many people as possible create Nintendo Accounts and in turn, become My Nintendo members.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. We will globally start the new membership service called \u201cMy Nintendo\u201d this March. My Nintendo is Nintendo’s comprehensive service that all consumers with a Nintendo Account can access. My Nintendo will offer services which…<\/p>\n","protected":false},"author":2,"featured_media":381713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[19,11],"tags":[5630,5498,42],"class_list":["post-381691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-nintendo","category-news","tag-my-nintendo","tag-tatsumi-kimishima","tag-top"],"jetpack_publicize_connections":[],"yoast_head":"\nKimishima on My Nintendo - features detailed, launch plans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nintendoeverything.com\/kimishima-on-my-nintendo-features-detailed-launch-plans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kimishima on My Nintendo - features detailed, launch plans\" \/>\n<meta property=\"og:description\" content=\"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. 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![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\n<\/p>\nIn Japan, we were running \u201cClub Nintendo\u201d membership services until September 30 of last year. Club Nintendo was the traditional loyalty program which provided consumers with rewards as they purchased our products.<\/p>\nThe service is to be reborn as My Nintendo. While this also includes a rewards element, it is a new and much more comprehensive service.<\/p>\nBefore the start of My Nintendo services, Nintendo Co., Ltd. started accepting Nintendo Account registrations last December, which is the prerequisite to become a member of My Nintendo. As a result, we have already started to provide registrants in Japan with some My Nintendo services before its global start in March.<\/p>\nWe have been providing the Japanese Nintendo Account registrants with messages which are crafted for each of them based on their profile, purchase records and play records.<\/p>\nAs an example, we are providing information relating to add-on content for the titles that registrants already own, as well as some special offers and gifts from Nintendo Co., Ltd.<\/p>\nOne offer is what is called \u201cJust For You Offer\u201d discounts. Since we started offering Nintendo Accounts in Japan, we have been offering special discounts to all of the registrants tailored to their individual profiles.<\/p>\nFor example, we started offering all the Nintendo Account registrants a \u201cBirthday Special Discount.\u201d Furthermore, for the registrants who have played certain games, we are offering them personalized recommendations for their next game that we believe they will like, together with a \u201cJust For You Offer\u201d discount.\u201d This is one way in which we are aiming to increase the satisfaction of consumers that have a Nintendo Account.<\/p>\n*We are also sending \u201cRecommended for You\u201d information and some \u201cJust For You Offer\u201d discount messages to consumers who have connected a Nintendo Network ID to their Wii U or Nintendo 3DS system.<\/p>\nAlso, Nintendo Co., Ltd has already integrated the system with our Japanese website so that as soon as our registrants have expressed interest in software introduced on the website, they can purchase the software on the spot, and the game will be downloaded onto their game system automatically.<\/p>\n(Note: To purchase online and download the software onto your Wii U or Nintendo 3DS system, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nWe will formally kick off My Nintendo services globally in March this year. Everyone who has created a Nintendo Account by that time will become a My Nintendo member when My Nintendo services formally start.<\/p>\nMy Nintendo at the formal launch will start as a points-based rewards program, which can be used both on dedicated game systems and smart devices.<\/p>\nMy Nintendo will be a brand new and unique service from Nintendo, which has been deploying its business on dedicated game systems and will now expand its business to include apps for smart devices. My Nintendo will serve as a bridge between Nintendo experiences on both dedicated systems and smart devices.<\/p>\nFor the new rewards program, we are preparing two types of points.<\/p>\nWe will offer Platinum Points when consumers play smart device apps, when they log onto Nintendo eShop or when they meet certain conditions. We will offer Gold Points for digital purchases of Wii U and Nintendo 3DS games.<\/p>\nIn the case of the previous Club Nintendo, we offered points, or \u201ccoins,\u201d as a result of our members’ purchasing and registering our products. For My Nintendo, the points are gained by members not only as the result of their digital purchases but also as the result of their activities, such as playing games and apps, and interacting with information from Nintendo.<\/p>\nYou can exchange your Platinum Points for a range of digital content which will be considered valuable by consumers.<\/p>\nAs for Wii U and Nintendo 3DS, you will not receive points as a result of playing the digital games, but you can earn them by logging onto Nintendo eShop.<\/p>\nGold Points can be exchanged for discount coupons to purchase digital software for Wii U or Nintendo 3DS.<\/p>\nBy offering the two different types of points, Platinum and Gold, we will provide our consumers with two forms of value, \u201cfun\u201d and \u201cgood deals.\u201d<\/p>\n(Note:To receive these services on your Wii U or Nintendo 3DS, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nMy Nintendo will officially begin with the points reward program, and we will expand services in the future, further enriching the overall entertainment experiences Nintendo will offer its fans.<\/p>\nAt the outset, we are planning to deploy My Nintendo in the 39 countries that you can see on this slide. We are planning to gradually expand the number of countries.<\/p>\nBy now, I have explained to you about My Nintendo. For the future of the Nintendo business, and in order for us to increase our contact with our consumers and expand the opportunities where they will consider the purchase of our products and services, it is important for us that as many people as possible create Nintendo Accounts and in turn, become My Nintendo members.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. We will globally start the new membership service called \u201cMy Nintendo\u201d this March. My Nintendo is Nintendo’s comprehensive service that all consumers with a Nintendo Account can access. My Nintendo will offer services which…<\/p>\n","protected":false},"author":2,"featured_media":381713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[19,11],"tags":[5630,5498,42],"class_list":["post-381691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-nintendo","category-news","tag-my-nintendo","tag-tatsumi-kimishima","tag-top"],"jetpack_publicize_connections":[],"yoast_head":"\nKimishima on My Nintendo - features detailed, launch plans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nintendoeverything.com\/kimishima-on-my-nintendo-features-detailed-launch-plans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kimishima on My Nintendo - features detailed, launch plans\" \/>\n<meta property=\"og:description\" content=\"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. 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![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\n<\/p>\nIn Japan, we were running \u201cClub Nintendo\u201d membership services until September 30 of last year. Club Nintendo was the traditional loyalty program which provided consumers with rewards as they purchased our products.<\/p>\nThe service is to be reborn as My Nintendo. While this also includes a rewards element, it is a new and much more comprehensive service.<\/p>\nBefore the start of My Nintendo services, Nintendo Co., Ltd. started accepting Nintendo Account registrations last December, which is the prerequisite to become a member of My Nintendo. As a result, we have already started to provide registrants in Japan with some My Nintendo services before its global start in March.<\/p>\nWe have been providing the Japanese Nintendo Account registrants with messages which are crafted for each of them based on their profile, purchase records and play records.<\/p>\nAs an example, we are providing information relating to add-on content for the titles that registrants already own, as well as some special offers and gifts from Nintendo Co., Ltd.<\/p>\nOne offer is what is called \u201cJust For You Offer\u201d discounts. Since we started offering Nintendo Accounts in Japan, we have been offering special discounts to all of the registrants tailored to their individual profiles.<\/p>\nFor example, we started offering all the Nintendo Account registrants a \u201cBirthday Special Discount.\u201d Furthermore, for the registrants who have played certain games, we are offering them personalized recommendations for their next game that we believe they will like, together with a \u201cJust For You Offer\u201d discount.\u201d This is one way in which we are aiming to increase the satisfaction of consumers that have a Nintendo Account.<\/p>\n*We are also sending \u201cRecommended for You\u201d information and some \u201cJust For You Offer\u201d discount messages to consumers who have connected a Nintendo Network ID to their Wii U or Nintendo 3DS system.<\/p>\nAlso, Nintendo Co., Ltd has already integrated the system with our Japanese website so that as soon as our registrants have expressed interest in software introduced on the website, they can purchase the software on the spot, and the game will be downloaded onto their game system automatically.<\/p>\n(Note: To purchase online and download the software onto your Wii U or Nintendo 3DS system, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nWe will formally kick off My Nintendo services globally in March this year. Everyone who has created a Nintendo Account by that time will become a My Nintendo member when My Nintendo services formally start.<\/p>\nMy Nintendo at the formal launch will start as a points-based rewards program, which can be used both on dedicated game systems and smart devices.<\/p>\nMy Nintendo will be a brand new and unique service from Nintendo, which has been deploying its business on dedicated game systems and will now expand its business to include apps for smart devices. My Nintendo will serve as a bridge between Nintendo experiences on both dedicated systems and smart devices.<\/p>\nFor the new rewards program, we are preparing two types of points.<\/p>\nWe will offer Platinum Points when consumers play smart device apps, when they log onto Nintendo eShop or when they meet certain conditions. We will offer Gold Points for digital purchases of Wii U and Nintendo 3DS games.<\/p>\nIn the case of the previous Club Nintendo, we offered points, or \u201ccoins,\u201d as a result of our members’ purchasing and registering our products. For My Nintendo, the points are gained by members not only as the result of their digital purchases but also as the result of their activities, such as playing games and apps, and interacting with information from Nintendo.<\/p>\nYou can exchange your Platinum Points for a range of digital content which will be considered valuable by consumers.<\/p>\nAs for Wii U and Nintendo 3DS, you will not receive points as a result of playing the digital games, but you can earn them by logging onto Nintendo eShop.<\/p>\nGold Points can be exchanged for discount coupons to purchase digital software for Wii U or Nintendo 3DS.<\/p>\nBy offering the two different types of points, Platinum and Gold, we will provide our consumers with two forms of value, \u201cfun\u201d and \u201cgood deals.\u201d<\/p>\n(Note:To receive these services on your Wii U or Nintendo 3DS, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nMy Nintendo will officially begin with the points reward program, and we will expand services in the future, further enriching the overall entertainment experiences Nintendo will offer its fans.<\/p>\nAt the outset, we are planning to deploy My Nintendo in the 39 countries that you can see on this slide. We are planning to gradually expand the number of countries.<\/p>\nBy now, I have explained to you about My Nintendo. For the future of the Nintendo business, and in order for us to increase our contact with our consumers and expand the opportunities where they will consider the purchase of our products and services, it is important for us that as many people as possible create Nintendo Accounts and in turn, become My Nintendo members.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. We will globally start the new membership service called \u201cMy Nintendo\u201d this March. My Nintendo is Nintendo’s comprehensive service that all consumers with a Nintendo Account can access. My Nintendo will offer services which…<\/p>\n","protected":false},"author":2,"featured_media":381713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[19,11],"tags":[5630,5498,42],"class_list":["post-381691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-nintendo","category-news","tag-my-nintendo","tag-tatsumi-kimishima","tag-top"],"jetpack_publicize_connections":[],"yoast_head":"\nKimishima on My Nintendo - features detailed, launch plans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nintendoeverything.com\/kimishima-on-my-nintendo-features-detailed-launch-plans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kimishima on My Nintendo - features detailed, launch plans\" \/>\n<meta property=\"og:description\" content=\"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. 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![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\n<\/p>\nIn Japan, we were running \u201cClub Nintendo\u201d membership services until September 30 of last year. Club Nintendo was the traditional loyalty program which provided consumers with rewards as they purchased our products.<\/p>\nThe service is to be reborn as My Nintendo. While this also includes a rewards element, it is a new and much more comprehensive service.<\/p>\nBefore the start of My Nintendo services, Nintendo Co., Ltd. started accepting Nintendo Account registrations last December, which is the prerequisite to become a member of My Nintendo. As a result, we have already started to provide registrants in Japan with some My Nintendo services before its global start in March.<\/p>\nWe have been providing the Japanese Nintendo Account registrants with messages which are crafted for each of them based on their profile, purchase records and play records.<\/p>\nAs an example, we are providing information relating to add-on content for the titles that registrants already own, as well as some special offers and gifts from Nintendo Co., Ltd.<\/p>\nOne offer is what is called \u201cJust For You Offer\u201d discounts. Since we started offering Nintendo Accounts in Japan, we have been offering special discounts to all of the registrants tailored to their individual profiles.<\/p>\nFor example, we started offering all the Nintendo Account registrants a \u201cBirthday Special Discount.\u201d Furthermore, for the registrants who have played certain games, we are offering them personalized recommendations for their next game that we believe they will like, together with a \u201cJust For You Offer\u201d discount.\u201d This is one way in which we are aiming to increase the satisfaction of consumers that have a Nintendo Account.<\/p>\n*We are also sending \u201cRecommended for You\u201d information and some \u201cJust For You Offer\u201d discount messages to consumers who have connected a Nintendo Network ID to their Wii U or Nintendo 3DS system.<\/p>\nAlso, Nintendo Co., Ltd has already integrated the system with our Japanese website so that as soon as our registrants have expressed interest in software introduced on the website, they can purchase the software on the spot, and the game will be downloaded onto their game system automatically.<\/p>\n(Note: To purchase online and download the software onto your Wii U or Nintendo 3DS system, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nWe will formally kick off My Nintendo services globally in March this year. Everyone who has created a Nintendo Account by that time will become a My Nintendo member when My Nintendo services formally start.<\/p>\nMy Nintendo at the formal launch will start as a points-based rewards program, which can be used both on dedicated game systems and smart devices.<\/p>\nMy Nintendo will be a brand new and unique service from Nintendo, which has been deploying its business on dedicated game systems and will now expand its business to include apps for smart devices. My Nintendo will serve as a bridge between Nintendo experiences on both dedicated systems and smart devices.<\/p>\nFor the new rewards program, we are preparing two types of points.<\/p>\nWe will offer Platinum Points when consumers play smart device apps, when they log onto Nintendo eShop or when they meet certain conditions. We will offer Gold Points for digital purchases of Wii U and Nintendo 3DS games.<\/p>\nIn the case of the previous Club Nintendo, we offered points, or \u201ccoins,\u201d as a result of our members’ purchasing and registering our products. For My Nintendo, the points are gained by members not only as the result of their digital purchases but also as the result of their activities, such as playing games and apps, and interacting with information from Nintendo.<\/p>\nYou can exchange your Platinum Points for a range of digital content which will be considered valuable by consumers.<\/p>\nAs for Wii U and Nintendo 3DS, you will not receive points as a result of playing the digital games, but you can earn them by logging onto Nintendo eShop.<\/p>\nGold Points can be exchanged for discount coupons to purchase digital software for Wii U or Nintendo 3DS.<\/p>\nBy offering the two different types of points, Platinum and Gold, we will provide our consumers with two forms of value, \u201cfun\u201d and \u201cgood deals.\u201d<\/p>\n(Note:To receive these services on your Wii U or Nintendo 3DS, your Nintendo Account must be linked with a Nintendo Network ID.)<\/p>\nMy Nintendo will officially begin with the points reward program, and we will expand services in the future, further enriching the overall entertainment experiences Nintendo will offer its fans.<\/p>\nAt the outset, we are planning to deploy My Nintendo in the 39 countries that you can see on this slide. We are planning to gradually expand the number of countries.<\/p>\nBy now, I have explained to you about My Nintendo. For the future of the Nintendo business, and in order for us to increase our contact with our consumers and expand the opportunities where they will consider the purchase of our products and services, it is important for us that as many people as possible create Nintendo Accounts and in turn, become My Nintendo members.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"This information comes from Nintendo president Tatsumi Kimishima… And now, I would like to dicuss Nintendo\u2019s new membership service and our new business on smart devices. We will globally start the new membership service called \u201cMy Nintendo\u201d this March. My Nintendo is Nintendo’s comprehensive service that all consumers with a Nintendo Account can access. 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