{"id":417210,"date":"2016-05-25T18:10:33","date_gmt":"2016-05-25T22:10:33","guid":{"rendered":"http:\/\/nintendoeverything.com\/?p=417210"},"modified":"2016-05-25T18:12:24","modified_gmt":"2016-05-25T22:12:24","slug":"surveymonkey-looks-into-the-decline-of-miitomo-usage","status":"publish","type":"post","link":"https:\/\/nintendoeverything.com\/surveymonkey-looks-into-the-decline-of-miitomo-usage\/","title":{"rendered":"SurveyMonkey looks into the decline of Miitomo usage"},"content":{"rendered":"<p>Miitomo&#8217;s success in terms of downloads has been well documented at this point. However, when it comes to its staying power, the app has been on a decline. That might have been at least somewhat expected, but SurveyMonkey has taken a deeper look at the situation.<\/p>\n<p>SurveyMonkey compared Miitomo to Candy Crush Jelly Saga and Clash Royale, two titles from giant mobile developers King and Supercell respectively. Miitomo stacks up favorably when it came to download performance, but the app &#8220;struggled to keep users interested.&#8221;<\/p>\n<p>SurveyMonkey writes in its report:<\/p>\n<blockquote><p>In Miitomo\u2019s case, this lower-than-peers engagement translates into higher churn. The game\u2019s weekly churn more than 50% means that over half of the users of Miitomo on a given week won\u2019t come back and play it again the following week. For some apps that don\u2019t need frequent use this isnt a problem, but for games like Miitomo that are designed for frequent use, churn at this level foreshadows a quick decline.<\/p>\n<p>Low engagement and high churn cause a steady decline in active users for Miitomo. When comparing to the other games it\u2019s not necessarily the lower peak weekly-active users (WAU) that\u2019s of concern, but the fact that Miitomo drops off much more rapidly. Clash Royale\u2019s lowest value is just 22% from its peak, Candy Crush Jelly\u2019s is 32% from its peak, but Miitomo WAU is 74% lower than its peak value in a much shorter timespan.<\/p><\/blockquote>\n<p>What has your experience been like with Miitomo? Are you still using the app? Or are you pretty much done with it at this point?<\/p>\n<p><div\n\tclass=\"ngg-galleryoverview\"\n\tid=\"ngg-gallery-417223-1\">\n\n    \t\t<!-- Thumbnails -->\n\t\t\t\t<div id=\"ngg-image-0\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/Miitomo-SurveyMonkey\/miitomo-surveymonkey-4.png\"\n               title=\"\"\n               data-src=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/Miitomo-SurveyMonkey\/miitomo-surveymonkey-4.png\"\n               data-thumbnail=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/Miitomo-SurveyMonkey\/thumbs\/thumbs_miitomo-surveymonkey-4.png\"\n               data-image-id=\"97884\"\n               data-title=\"miitomo-surveymonkey-4\"\n               data-description=\"\"\n               data-image-slug=\"miitomo-surveymonkey-4\"\n               class='use_imagebrowser_effect' data-imagebrowser-url='https:\/\/nintendoeverything.com\/surveymonkey-looks-into-the-decline-of-miitomo-usage\/nggallery\/image\/%STUB%'>\n                <img\n                    title=\"miitomo-surveymonkey-4\"\n                    alt=\"miitomo-surveymonkey-4\"\n                    src=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/Miitomo-SurveyMonkey\/dynamic\/miitomo-surveymonkey-4.png-nggid0597884-ngg0dyn-100x75x100-00f0w010c011r110f110r010t010.png\"\n                    width=\"100\"\n                    height=\"75\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-1\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/Miitomo-SurveyMonkey\/miitomo-surveymonkey-3.png\"\n               title=\"\"\n               data-src=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/Miitomo-SurveyMonkey\/miitomo-surveymonkey-3.png\"\n               data-thumbnail=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/Miitomo-SurveyMonkey\/thumbs\/thumbs_miitomo-surveymonkey-3.png\"\n               data-image-id=\"97885\"\n               data-title=\"miitomo-surveymonkey-3\"\n               data-description=\"\"\n               data-image-slug=\"miitomo-surveymonkey-3\"\n               class='use_imagebrowser_effect' data-imagebrowser-url='https:\/\/nintendoeverything.com\/surveymonkey-looks-into-the-decline-of-miitomo-usage\/nggallery\/image\/%STUB%'>\n                <img\n                    title=\"miitomo-surveymonkey-3\"\n                    alt=\"miitomo-surveymonkey-3\"\n                    src=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/Miitomo-SurveyMonkey\/dynamic\/miitomo-surveymonkey-3.png-nggid0597885-ngg0dyn-100x75x100-00f0w010c011r110f110r010t010.png\"\n                    width=\"100\"\n                    height=\"75\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-2\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/Miitomo-SurveyMonkey\/miitomo-surveymonkey-2.png\"\n               title=\"\"\n               data-src=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/Miitomo-SurveyMonkey\/miitomo-surveymonkey-2.png\"\n               data-thumbnail=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/Miitomo-SurveyMonkey\/thumbs\/thumbs_miitomo-surveymonkey-2.png\"\n               data-image-id=\"97886\"\n               data-title=\"miitomo-surveymonkey-2\"\n               data-description=\"\"\n               data-image-slug=\"miitomo-surveymonkey-2\"\n               class='use_imagebrowser_effect' data-imagebrowser-url='https:\/\/nintendoeverything.com\/surveymonkey-looks-into-the-decline-of-miitomo-usage\/nggallery\/image\/%STUB%'>\n                <img\n                    title=\"miitomo-surveymonkey-2\"\n                    alt=\"miitomo-surveymonkey-2\"\n                    src=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/Miitomo-SurveyMonkey\/dynamic\/miitomo-surveymonkey-2.png-nggid0597886-ngg0dyn-100x75x100-00f0w010c011r110f110r010t010.png\"\n                    width=\"100\"\n                    height=\"75\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-3\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/Miitomo-SurveyMonkey\/miitomo-surveymonkey-1.png\"\n               title=\"\"\n               data-src=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/Miitomo-SurveyMonkey\/miitomo-surveymonkey-1.png\"\n               data-thumbnail=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/Miitomo-SurveyMonkey\/thumbs\/thumbs_miitomo-surveymonkey-1.png\"\n               data-image-id=\"97887\"\n               data-title=\"miitomo-surveymonkey-1\"\n               data-description=\"\"\n               data-image-slug=\"miitomo-surveymonkey-1\"\n               class='use_imagebrowser_effect' data-imagebrowser-url='https:\/\/nintendoeverything.com\/surveymonkey-looks-into-the-decline-of-miitomo-usage\/nggallery\/image\/%STUB%'>\n                <img\n                    title=\"miitomo-surveymonkey-1\"\n                    alt=\"miitomo-surveymonkey-1\"\n                    src=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/Miitomo-SurveyMonkey\/dynamic\/miitomo-surveymonkey-1.png-nggid0597887-ngg0dyn-100x75x100-00f0w010c011r110f110r010t010.png\"\n                    width=\"100\"\n                    height=\"75\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\n\t\t<!-- Pagination -->\n\t<div class='ngg-clear'><\/div>\t<\/div>\n<\/p>\n<p><a href=\"https:\/\/www.surveymonkey.com\/business\/intelligence\/rise-fall-nintendos-miitomo-downloads-dont-matter\/\">Source<\/a>, <a href=\"http:\/\/www.nintendolife.com\/news\/2016\/05\/surveymonkey_intelligence_breaks_down_the_declining_usage_of_miitomo\">Via<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miitomo&#8217;s success in terms of downloads has been well documented at this point. However, when it comes to its staying power, the app has been on a decline. That might have been at least somewhat expected, but SurveyMonkey has taken a deeper look at the situation. SurveyMonkey compared Miitomo to Candy Crush Jelly Saga and Clash Royale, two titles from&#8230;<\/p>\n","protected":false},"author":2,"featured_media":402456,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4486,11],"tags":[5631],"class_list":["post-417210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smart-device","category-news","tag-miitomo"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SurveyMonkey looks into the decline of Miitomo usage<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nintendoeverything.com\/surveymonkey-looks-into-the-decline-of-miitomo-usage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SurveyMonkey looks into the decline of Miitomo usage\" \/>\n<meta property=\"og:description\" content=\"Miitomo&#8217;s success in terms of downloads has been well documented at this point. However, when it comes to its staying power, the app has been on a decline. That might have been at least somewhat expected, but SurveyMonkey has taken a deeper look at the situation. SurveyMonkey compared Miitomo to Candy Crush Jelly Saga and Clash Royale, two titles from...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nintendoeverything.com\/surveymonkey-looks-into-the-decline-of-miitomo-usage\/\" \/>\n<meta property=\"og:site_name\" content=\"Nintendo Everything\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NintenEverything\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-25T22:10:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-25T22:12:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/miitomo-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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