<\/div>\n\t<\/div>\n\n
The video, which hints at what fans can expect when LEGO Super Mario launches later this year, shows a player using an interactive Mario figure to collect coins in a real-life game level that has been created with LEGO bricks.<\/p>\n
\u201cWe are very excited to bring Mario into the physical world through interactive and social LEGO play\u201d, said Julia Goldin, Chief Marketing Officer, EVP of the LEGO Group. \u201cWith this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”<\/p>\n
\u201cI have always liked LEGO products and how they help children use their imagination to play\u201d, said Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. \u201cThe new product we created together with the LEGO Group seeks to combine two different styles of play \u2013 one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.\u201d<\/p><\/blockquote>\n
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t<\/div>\n\t<\/div>\n\nThe video, which hints at what fans can expect when LEGO Super Mario launches later this year, shows a player using an interactive Mario figure to collect coins in a real-life game level that has been created with LEGO bricks.<\/p>\n\u201cWe are very excited to bring Mario into the physical world through interactive and social LEGO play\u201d, said Julia Goldin, Chief Marketing Officer, EVP of the LEGO Group. \u201cWith this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”<\/p>\n\u201cI have always liked LEGO products and how they help children use their imagination to play\u201d, said Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. \u201cThe new product we created together with the LEGO Group seeks to combine two different styles of play \u2013 one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.\u201d<\/p><\/blockquote>\n](\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/sites\/1\/nggallery\/lego-super-mario\/lego-mario-4.jpg\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t<\/div>\n\t<\/div>\n\nThe video, which hints at what fans can expect when LEGO Super Mario launches later this year, shows a player using an interactive Mario figure to collect coins in a real-life game level that has been created with LEGO bricks.<\/p>\n\u201cWe are very excited to bring Mario into the physical world through interactive and social LEGO play\u201d, said Julia Goldin, Chief Marketing Officer, EVP of the LEGO Group. \u201cWith this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”<\/p>\n\u201cI have always liked LEGO products and how they help children use their imagination to play\u201d, said Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. \u201cThe new product we created together with the LEGO Group seeks to combine two different styles of play \u2013 one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.\u201d<\/p><\/blockquote>\n](\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/sites\/1\/nggallery\/lego-super-mario\/lego-mario-3.jpg\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t<\/div>\n\t<\/div>\n\nThe video, which hints at what fans can expect when LEGO Super Mario launches later this year, shows a player using an interactive Mario figure to collect coins in a real-life game level that has been created with LEGO bricks.<\/p>\n\u201cWe are very excited to bring Mario into the physical world through interactive and social LEGO play\u201d, said Julia Goldin, Chief Marketing Officer, EVP of the LEGO Group. \u201cWith this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”<\/p>\n\u201cI have always liked LEGO products and how they help children use their imagination to play\u201d, said Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. \u201cThe new product we created together with the LEGO Group seeks to combine two different styles of play \u2013 one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.\u201d<\/p><\/blockquote>\n](\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/sites\/1\/nggallery\/lego-super-mario\/lego-mario-2.jpg\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t<\/div>\n\t<\/div>\n\nThe video, which hints at what fans can expect when LEGO Super Mario launches later this year, shows a player using an interactive Mario figure to collect coins in a real-life game level that has been created with LEGO bricks.<\/p>\n\u201cWe are very excited to bring Mario into the physical world through interactive and social LEGO play\u201d, said Julia Goldin, Chief Marketing Officer, EVP of the LEGO Group. \u201cWith this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”<\/p>\n\u201cI have always liked LEGO products and how they help children use their imagination to play\u201d, said Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. \u201cThe new product we created together with the LEGO Group seeks to combine two different styles of play \u2013 one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.\u201d<\/p><\/blockquote>\n](\"https:\/\/nintendoeverything.com\/wp-content\/uploads\/sites\/1\/nggallery\/lego-super-mario\/lego-mario-1.jpg\"\n){kind=link}