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Kimishima on releasing Switch titles one after another, may have more games to introduce

Posted on May 2, 2017 by (@NE_Brian) in News, Switch

This information comes from Nintendo president Tatsumi Kimishima, as stated during the company’s financial results briefing Q&A…

Our vision for Nintendo Switch is to release one title after another with no gaps following the March launch, reach a large number of consumers during the holiday season, and continue to expand the business. Along the way, we found that a lot of consumers were looking forward to The Legend of Zelda: Breath of the Wild being released simultaneously with the hardware, which led to our stronger-than-anticipated hardware launch.

The Legend of Zelda: Breath of the Wild was getting good press leading up to its release and it continued to generate buzz about the fun of this game after it hit the market. The fact is that people who had enjoyed past titles in the Zelda series were playing this latest entry alongside a large number of consumers who had never played any of the Zelda games, which truly expanded our consumer base. And just today, we released Mario Kart 8 Deluxe, which is a title that families can all play together, so we are making sure that this translates into good sell-through, given that our shipments are already higher than we anticipated. Likewise, upcoming releases like ARMS and Splatoon 2 are very easy for anyone to pick up and play, which further broadens our player base while still offering a deep gameplay experience for serious game fans. We will also have Super Mario Odyssey out in time for the year-end shopping season, and there may be some more titles we will be able to introduce. By releasing a variety of software titles in this way, we expect to expand the user base for Nintendo Switch to families, children, and any other consumers who have not had much contact with video games in the past.


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