Kimishima on Switch’s attach rates for top Nintendo titles, will have long term sales and drive hardware
Posted on January 31, 2018 by Brian(@NE_Brian) in News
This information comes from Nintendo president Tatsumi Kimishima…
Take a look at this graph. It charts the console attach rates for the top four Nintendo software titles for Nintendo Switch. For comparison, there is a graph for sales after the same amount of time had elapsed for Wii. Wii Sports was an explosive trigger for Wii sales. Wii Sports was bundled with the Wii console in the North American and European markets.
Graying out the bundled portion of Wii Sports sales yields the results shown. The blue remainder represents the ratio
of stand-alone Wii Sports software sales to total hardware sales in Japan, the US, and Europe.
As you can see, there were multiple Nintendo software titles available early on for Nintendo Switch, with high attach rates. The expectation is that these software titles will drive hardware sales over the long term and will have long sales lives themselves as the hardware continues to sell. The presence of multiple popular titles for a game
machine influences the purchasing decisions of people considering Nintendo Switch. And consumers who have already bought Nintendo Switch look at these popular titles as candidates for their second and third software purchases. This
current state serves as a powerful booster for our hopes of further growth in Nintendo Switch sales in the medium term.We have other Nintendo software titles already for sale that demonstrate the uniqueness of Nintendo Switch gameplay. During the year-end holiday season, people worldwide had fun playing 1-2- Switch even if they were not players of regular video games. ARMS, a fighting game using a Joy-Con controller in each hand, is so intuitive to operate the even kids can play, but deep enough to satisfy even experienced gamers. Our aim is to offer more software options to spark interest in Nintendo Switch among consumers considering a purchase.
To promote longer gameplay for individual software titles, we plan to implement even more downloadable content and events that build excitement for games.
