Nintendo on appealing to children and women with 3DS, some software sales disappointing
This information comes from Nintendo president Tatsumi Kimishima…
Over this period, we appealed to a range of demographics, such as female consumers and children. With the spread of the 2DS due to its affordable price point, we were able to achieve definite sales drive in these demographics.
As I mentioned before, our efforts to appeal to children and female consumers have paid off this year. The expansion of Nintendo 3DS hardware into wider demographics, including children and female consumers, has provided renewed momentum for hardware sales in the Nintendo 3DS business.
Sales of Nintendo 3DS hardware further accelerated due to the release of Pokémon Sun and Pokémon Moon. As we approach six years since the launch of Nintendo 3DS, it is a common assumption that the platform is entering its final stage. However, I believe we have shown that compelling software can continue to drive hardware sales. We have often asserted that software drives hardware sales in our dedicated video game system business, and this is further proof of that fact.
As for the sales of software in this period, some software such as Pokémon Sun and Pokémon Moon have continued to sell well. However, it can be also said that the sales of other software have not turned out to be satisfactory.
For Nintendo 3DS software sales, our future challenge will be to encourage consumers who already own the hardware to purchase a second or third software title continuously.
