Super Bowl’s Switch ad accomplished positive results
Last night, the annual Super Bowl managed to capture a large audience to watch the game, but it’s also the event that many of the more important advertisers target for. Nintendo joined them this year with a 30 seconds ad that showcases Switch and The Legend of Zelda: Breath of the Wild.
It seems that strategy might achieve positive results. Ace Metrix, a company dedicated to measure the impact of advertisings, has published the audience impressions from the Super Bowl ads of last night. Among the ads that were ‘new content’ for the Super Bowl Nintendo secured the 4th position, which means that it was well regarded in terms of “Attention, Likeability, Information, Change, Relevance, Desire and Watchability”:
- Ford – Go Further* (appeared before and after the game)
- Audi – Daughter
- King’s Hawaiian – False Cabinet
- Nintendo – Switch & Play
- Kia – Hero’s Journey
- Skittles – Romance
- LIFEWTR – Inspiration
- Febreze – Halftime Bathroom Break is Coming
- Wonderful Pistachios – Ernie Gets Physical
- Honda – Yearbooks
Additionally, the Switch ad was one of the surprises of the Super Bowl campaign and played really well with audiences because it “was able to demonstrate an innovative new product with an entertaining ad”.
Taking into account these results, Nintendo of America must be very proud. We’ll see next month if this advertising campaign reaps high sales of Switch.
Here’s the ad in case you missed it:
