Kimishima on the NES Classic Edition and Famicom Mini, getting “fantastic response from consumers”

This information comes from Nintendo president Tatsumi Kimishima…

We are also bringing back the nostalgic Famicom and NES home consoles in a palm-sized version for this holiday season. Nintendo Classic Mini Family Computer will launch in Japan on November 10, with the Nintendo Entertainment System: NES Classic Edition launching in the U.S. and Europe on November 11. These miniature systems connect directly to a TV and come with 30 pre-installed classic titles, allowing you to play without swapping out cartridges. The original consoles have been recreated at palm size with unwavering attention to detail, not just in the systems themselves, but also in the controllers and packaging. We have hand-picked 30 pre-installed titles to spark the nostalgia of all the generations that enjoyed the original Famicom and NES. You can save the data at any point during your game play, which means you can try legacy titles more readily.

When developing these products, the main audience we had in mind was the Famicom/NES generation: adults who fondly recall their experiences playing these systems and want to take a trip back to this early era of video games. However, we also designed these as products that will allow new generations to create fun new memories in the world of Famicom/NES. Since the announcement, we have received a fantastic response from consumers in the Famicom/NES
generation, proving the emotional appeal of these products. We also see the nostalgic interest in these products as an opportunity to draw consumers’ attention to our new games as well.