Nintendo not planning any price cuts currently, wants to sell Switch “for as long as possible”
The topic of pricing was brought up during the Q&A session of Nintendo’s recent financial results briefing. In response, president Shuntaro Furukawa stressed that the company has no plans for any price cuts at this time.
Profitability was also mentioned as part of the same response. Nintendo hopes to improve in this area “by increasing the number of units sold and selling the Nintendo Switch family of hardware for as long as possible.”
According to Furukawa:
We want to maintain the value of our products and sell them at their current price points for as long as possible, so we have no plans to reduce prices at this time. Because profitability can fluctuate depending on quantities produced in the future, we’re not estimating any specific decrease in cost. We want to improve profitability by increasing the number of units sold and selling the Nintendo Switch family of hardware for as long as possible.