Nintendo on expanding access to Nintendo IP, Nintendo Tokyo store
This information comes from Nintendo president Shuntaro Furukawa…
At our presentation last year, we described our basic strategy focusing on these three initiatives. The first is to continue to pursue the design and development of unique products and services that are overwhelmingly fun to play and whose appeal is easy to understand at a glance. The second is to make active use of the Nintendo IP. And the third is to create initiatives that promote business based on the use of Nintendo Accounts, with the goal of developing long-term relationships with consumers.
In light of our position within the current environment, our direction will not change as we continue with our existing basic strategy and medium-term initiatives in 2020. We introduced our plans to expand the number of people who have access to Nintendo IP in 2015, and have since worked to bring access to Nintendo IP to a broader range of consumers in areas beyond our core business of dedicated video game platforms. We are starting to see results from our efforts in creating venues and opportunities for consumers to interact with the Nintendo IP, and I will focus our discussion today on the current status of these initiatives.
One of our initiatives to expand the number of people who have access to Nintendo IP was the November 2019 opening of Nintendo TOKYO in the SHIBUYA PARCO building as our first directly managed store in Japan. Since its opening, visitors have included not just young people, but also families with their children, and tourists from other countries. However, it is often necessary to wait to enter the store, which we regret can be an inconvenience to visitors. While Nintendo TOKYO does not greatly impact our financial results, the store serves as a base to convey the appeal of Nintendo’s IP, and we believe it will be a highly effective fixed point of contact between Nintendo
and consumers.Going forward, we plan to enhance our product lineup to reach a broader audience as well as to satisfy repeat visitors. We also intend to analyze consumer reactions and their opinions about the store as we consider the possibility of expanding to additional locations both inside and outside of Japan.
