Nintendo on future plans for the Switch Lite
This information comes from Nintendo president Shuntaro Furukawa…
We will now continue spreading awareness of the features and appeal of the newly launched Nintendo Switch Lite among a wide range of consumers. First, we will expand our efforts to communicate the features and appeal of the product as we head into the full-fledged holiday season.
For example, we have found that consumers gain deeper understanding of Nintendo Switch Lite when they actually see and hold it, so we will further increase the number of opportunities like in-store experiences. We will continue to communicate its appeal after the holiday season, so that new consumers will choose it as their first system, in addition to those who purchase it as a second system from the Nintendo Switch family.
Today, we launched a specially designed Nintendo Switch Lite in the Japanese market, ahead of the release of Pokémon Sword and Pokémon Shield. Before the release of last year’s Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee!, most Pokémon series titles were released for handheld game systems. We think this will make the handheld Nintendo Switch Lite a familiar and enticing proposal to Pokémon fans.
