Nintendo on Switch hardware sales, has momentum going into the holidays
This information comes from Nintendo president Shuntaro Furukawa…
The strong performance of these software titles also positively affects hardware sales.
This chart shows sell-through for the Nintendo Switch family of systems in Japan. Second quarter sales in Japan exceeded the same period in the previous fiscal year by 72%.
We attribute this growth to several factors, including the launch of the new Nintendo Switch model with longer battery life and of Nintendo Switch Lite, as well as the impact of the last-minute demand seen before the consumption tax increase.
This is the North American market. Second quarter sellthough in North America exceeded the same period in the previous fiscal year by 25%. As reported the other day by Nintendo of America, total sell-through for the Nintendo Switch family of systems in the North American market has already exceeded 15 million units, and this is prior to the official start of the holiday season.
Sales in the European market also exceeded those of the same period in the previous fiscal year by 25%. As recently reported by Nintendo of Europe, total sellthrough in the European market has exceeded 10 million units.
Last year, several new major title releases were concentrated in the holiday season, starting with Super Smash Bros. Ultimate, which resulted in especially high sales for both software and hardware during that time. It will not be easy to surpass the numbers from last fiscal year’s holiday season, but even compared to the last fiscal year, we can say that the Nintendo Switch business is heading into this holiday season with the worldwide momentum it has had since summer.
